Jurnal Pemberdayaan Masyarakat
Vol 5, No 2 (2026): Article in Press

Cooperative Performance from Financial Aspects and Interest-Free Loan Strategy to Increase Member Loyalty

Akhmad Sefudin (Economic Education Study Program, Faculty of Education and Social Sciences, Universitas Indraprasta PGRI, Indonesia)
Hendro Prasetyono (Department of Social Science, Postgraduate Faculty, Universitas Indraprasta PGRI, Indonesia)
Ira Pratiwi Ramdayana (Indonesian Language Education Study Program, Faculty of Languages and Arts, Universitas Indraprasta PGRI, Indonesia)
Ray Pangestu (Economic Education Study Program, Faculty of Education and Social Sciences, Universitas Indraprasta PGRI, Indonesia)
Amirah Shazana (Faculty of Business and Economics, University Malaya, Malaysia)
Hamdan Daniel (Innovative University College, Malaysia)



Article Info

Publish Date
26 May 2026

Abstract

The purpose of this study is to determine the performance of Koperasi Pegawai UNINDRA (KOPPINDRA) or UNINDRA Employee Cooperative in terms of financial performance, loyalty, and interest-free loans. The research approach used is a mix of quantitative and qualitative methods. The quantitative approach is used to analyze KOPPINDRA's income statement from 2022 to 2024. Customer loyalty was measured using a questionnaire distributed to 105 customers from a total of 904 KOPPINDRA members. The qualitative approach using FGD aims to deepen the findings of the financial analysis and to explore the dimensions of customer loyalty. Financial performance indicators, including the current ratio, debt-to-assets ratio, debt-to-equity ratio, and total asset turnover, are good, so they must at least be maintained. Aspects of return on equity, net profit margin, and return on assets still need improvement. The highest indicator of KOPPINDRA customer loyalty is the willingness to be a long-term customer. The highest-scoring dimension, on average, was trust, and the lowest-scoring dimension was recommendation. KOPPINDRA should maintain its no-fee loan policy to retain customer loyalty and encourage cash use for transactions.

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Journal Info

Abbrev

jpm

Publisher

Subject

Social Sciences

Description

This journal publishes research articles on various innovation education that are interesting and have an impact on the development of education. The journal publishes articles on interdisciplinary content and cross-field dimensions related to education from various cultural ...