THE EFFECT OF MOTIVATION AND WORK DISCIPLINE ON THE PERFORMANCE OF MOVING COFFEE VENDORS IN CENTRAL JAKARTA

Harries Madiistriyatno (Universitas Mitra Bangsa)

Jurnal Manajemen Bisnis dan Organisasi
Vol 5 No 1 (2026): Jurnal Manajemen Bisnis Dan Organisasi (JMBO)

This study aims to analyze the influence of motivation and work discipline on the performance of mobile coffee vendors in Central Jakarta. The research background is strengthened by the increasing number of mobile beverage vendors but not accompanied by stable performance. The research approach uses quantitative methods through a survey of 80 mobile coffee vendors. The results of multiple linear regression analysis indicate that motivation and work discipline have a positive and significant effect on the performance of mobile coffee vendors, with discipline being the most dominant variable. This study broadens the context of research on motivation–discipline on performance in the informal sector.