The Secret Of Bengkulu Coffee Shops: Flavor Innovation, Business Strategy, And Operational Resilience

Afrida Rianjani (Universitas Dehasen Bengkulu)
Marvi Hasvick (Universitas Dehasen Bengkulu)
Karona Cahya Susena (Universitas Dehasen Bengkulu)
Muhammad Rahman Febliansa (Universitas Dehasen Bengkulu)

Jurnal Ekonomi, Manajemen, Akuntansi
Vol. 3 No. 1 (2026): Juni

As one of the largest Robusta coffee-producing regions in Indonesia, Bengkulu has experienced a rapid surge in the growth of coffee shops. This research aims to uncover the secrets to the success and sustainability of local coffee shop Micro, Small, and Medium Enterprises (MSMEs) through an analysis of the synergy between Flavor Innovation, Business Strategy, and Business Resilience. Using a qualitative approach with an exploratory case study design on Kraving Cafe and Ikola Koffie, data was collected through interviews and observation. The results indicate that success is driven by Authentic Local Flavor Innovation, Locality-Based Differentiation Strategy and Multiplatform Digital Adoption, as well as Business Resilience through Supply Chain Resilience and Income Diversification.