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Karona Cahya Susena
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Jl. Meranti Raya No 32, Sawah Lebar Kota Bengkulu, Indonesia
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INDONESIA
Jurnal Ekonomi, Manajemen, Akuntansi
Published by Universitas Dehasen Bengkulu
ISSN : -     EISSN : 30484243     DOI : https://doi.org/10.37676/jema
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Ekonomi, Manajemen, Akuntansi is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, Business and accounting, including but not limited to: Economics Monetary Economics, Finance, and Banking International Economics Public Economics Economic development Regional Economy Management Science Marketing Financial management Human Resource Management International Business Entrepreneurship Accounting Sciences Taxation and Public Sector Accounting Accounting information system Auditing Financial Accounting Management accounting Behavioral accounting
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 20 Documents
 1   2 
Digital Marketing Strategy To Increase Sales At The Hawwapassion Store, Bengkulu City Andini, Puja; Susanti , Neri; Astuti, Kamelia
Jurnal Ekonomi, Manajemen, Akuntansi Vol. 1 No. 1 (2024): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jema.v1i1.447

Abstract

This research aims to analyze the digital marketing strategy implemented by the Hawwa Passion Store in Bengkulu City in an effort to increase sales. Through participatory methods and focus group discussions, this research evaluates the effectiveness of the use of social media and e-commerce platforms and identifies the challenges faced by business actors.The research results show that implementing digital marketing strategies, especially through social media such as Instagram and Facebook as well as e-commerce platforms such as Tokopedia and Shopee, has succeeded in increasing sales of the Hawwa Passion Shop by 40%. The use of engaging visual content and digital advertising campaigns play an important role in capturing consumer attention and increasing engagement.However, this research also found several limitations, including limited technical knowledge in content management and relatively high digital advertising costs. Apart from that, unstable internet access in several areas of Bengkulu City is also an obstacle in implementing this strategy.The main contribution of this research is to provide insight into effective digital marketing practices for small and medium enterprises in the thrifting sector. It is hoped that the resulting recommendations can help business actors optimize their digital marketing strategies, overcome existing obstacles, and ultimately increase sales and business growth.
Factors Affecting Employee Performance At The Office Of The Education and Culture Office Of South Bengkulu Regency utami, Dahlia Putri; Susanti, Neri; Yanti , Rina Trisna
Jurnal Ekonomi, Manajemen, Akuntansi Vol. 1 No. 1 (2024): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jema.v1i1.448

Abstract

The aim of this research is to determine the factors that influence employee performance at the education and culture office of South Bengkulu district. This research was conducted on employees of the education and culture office of South Bengkulu district. The population of this research is employees of the education and culture service of South Bengkulu district, while the sample of this research is employees of the education and culture service of South Bengkulu district, totaling 85 people. This means that the sample material uses quantitative methods. Using research test data analysis techniques, the research results can be concluded that respondents' perceptions of Work Quality (X1), Work Quantity (X2), Responsibility (X3) and Cooperation (X4) influence Employee Performance (Y) with multiple linear regression results The following equation is obtained: Y = 1.582 + 0.212 X1 + 0.249X2 +0.229 (X_3) + 0.282 (X_4). The coefficient of determination is R2 = 0.785 or around (78.50%) through hypothesis testing jointly (simultaneously) and individually (partially) in this research using the f test and t test, Quality of Work (X1), Quantity of Work (X2 ), Responsibility (X3) and Cooperation (X4) = 0.000, that means the fsig value < 0.05 shows that together they have significant factors.
The Service Quality Of Cahaya Terang Laundry Business At 53 Cempaka Street, Kebun Beler, Bengkulu City Nirmalawati, Nirmalawati; Susena , Karona Cahya; Abi , Yudi Irawan
Jurnal Ekonomi, Manajemen, Akuntansi Vol. 1 No. 1 (2024): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jema.v1i1.454

Abstract

Service quality is paramount in the service industry providing the best service quality is a profitable strategy for attracting more new customers, retaining existing ones, avoiding customer churn, and creating unique advantages beyond competing solely on price. When the service received or perceived aligns with customer expectations, it leads to favorable perceptions of service quality and satisfaction. The success of a company is heavily influenced by how it satisfies and delights its customers. As an entity within a system, a company focuses its activities on customers as service consumers to operate more effectively and efficiently in delivering or providing high-quality services or products as per customer expectations. On the other hand, a company as a system also needs to ensure the happiness of its internal customers, in this case, the employees (service producers). This is aimed at producing services that meet the expectations of external customers. From the five dimensions of service quality used to assess service quality at "Cahaya Terang" laundry, namely Tangibles, Reliability, Responsiveness, Assurance, and Empathy, it can be concluded that the service quality at "Cahaya Terang" laundry is excellent. This can be seen from the results of interviews conducted by researchers with the informants. "Cahaya Terang" laundry continually improves its quality to create mutually beneficial relationships for both customers and service providers continuously.
Analysis Of Financial Performance At The Savings And Loan Cooperative Simpati Manna Sub-District South Bengkulu District Anisa, Nur; Susanti, Neri; Astuty , Kamelia
Jurnal Ekonomi, Manajemen, Akuntansi Vol. 1 No. 1 (2024): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jema.v1i1.457

Abstract

Simpati Savings and Loan Cooperative is one of the cooperatives in Manna, South Bengkulu. Cooperatives like other companies, have the aim of getting a large profit or profit. The purpose of this study was to analyze the financial performance of Simpati Savings and Loan Cooperative in Manna District, South Bengkulu Regency. The type of research used in this research is quantitative research with a descriptive approach. Data collection techniques using documentation and library techniques. The data analysis technique uses quantitative by calculating financial ratios including current ratio, debt to equity ratio, total asset turnover, return on assets from 2020 to 2022 at Simpati Cooperative, Manna District, South Bengkulu Regency. The results showed that the financial performance of the Simpati Manna South Bengkulu cooperative based on the liquidity ratio for the 2021-2022 period was in the healthy category with a current ratio indicator value in 2021 of 191.88% and in 2022 of 178.67%, a quick ratio indicator in 2021 of 146.29% and in 2022 of 146.60% cash ratio indicator in 2021 of 231.07% and in 2022 of 223.39%. The financial performance of the Simpati Manna South Bengkulu cooperative based on the profitability ratio for the 2021-2022 period is in the very healthy category with an economic profitability value in 2021 of 8.19% and in 2022 of 10.845 the value of own capital profitability in 2021 of 28.96% and in 2022 of 36.98%. The financial performance of the Simpati Manna South Bengkulu cooperative based on the solvency ratio for the 2021-2022 period is in the unhealthy category, the debt to asset ratio (DAR) indicator in 2021 is 48.25% and in 2022 it is 51.79%; the debt to equity ratio indicator in 2021 is 226.15% and in 2022 it is 272.55%. The financial performance of the Simpati Manna South Bengkulu cooperative based on the profitability ratio for the 2021-2022 period is in the healthy category with a profit magin indicator value on sale in 2021 of 9.14% and in 2022 of 11.67%; return on investment (ROI) value in 2021 of 2.69% and in 2022 of 3.31%; return on equity indicator in 2021 of 12.92% and in 2022 of 18.35%.
Application Of Islamic Financial System In Money Market Harahap, Muhammad Ihsan; Sakina, Sakina
Jurnal Ekonomi, Manajemen, Akuntansi Vol. 1 No. 1 (2024): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jema.v1i1.464

Abstract

The money market is a meeting place between parties who have a surplusfunds with parties experiencing a fund deficit, where the funds are short-term,namely funds with maturities of less than one year. Money market in Islamic perspectiveonly allowed on money markets that do not use an interest system and canreplaced with alternative contracts such as mudharabah, musyarakah, al-qard, wadiah, and alsharf and eliminates the elements of gharar and maysir contained therein. ApplicationIslamic financial system in the money market, including Bank Indonesia CertificateSharia (SBIS), SBIS Repurchase Agreement (Repo), State Sharia Securities(SBSN), SBSN Repurchase Agreement (Repo), and Sharia Interbank Money Market (PUAS).
The Influence Of Rewards And Punishment On The Performance Of Astra Credit Company ( ACC ) Bengkulu Office Employees Oktian, Bima Dwi; Afriani , Sulisti; Astuty , Kamelia
Jurnal Ekonomi, Manajemen, Akuntansi Vol. 1 No. 2 (2024): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jema.v1i2.468

Abstract

One of the strategies that must be implemented by the company is to increase the company's competitiveness, quality service to consumers and the competency of the company's human resources. Because of this, human resources are still the main focus for a company to continue to exist in this era of globalization. HR is a very important thing in an organization, because the success of an organization really depends on the quality and performance of the individuals in the organization. The purpose of this research is to determine the effect of rewards and punishment on employee performance at the Astra Credit Company ( ACC) Bengkulu office. In this research, the type of researcher using a quantitative research approach method is used to research a certain population or sample. The population in this study was all employees of the Astra Credit Company (ACC) Bengkulu office, totaling 50 employees.The results of the multiple linear regression analysis are Y = 10.611 + 0.390 X1 + 0.374 X2 +e. From the results of calculations using SPSS it can be seen that the coefficient of determination value of R square is 0.666. From the results of calculations using SPSS it can be seen that the coefficient of determination value of R square is 0.666. This means that the reward value (X1) and punishment value (X2) influence employee performance (Y) by 66.6% while the remaining 33.4% is influenced by other variables not examined in this research.
Navigating the Tides of Change: A Comprehensive Analysis of Employment and Unemployment Dynamics in Indonesia. Mulya, Nico Pranata
Jurnal Ekonomi, Manajemen, Akuntansi Vol. 1 No. 2 (2024): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jema.v1i2.478

Abstract

Labour dynamics are a central aspect of a country's economic growth. This study aims to conduct a descriptive analysis of the comparison of the working population and unemployment in Indonesia between 2011 and 2020. The data used is sourced from BPS statistical records, including the number of working population, the number of unemployed, and supporting variables such as wage rates, economic growth, employment opportunities, and education. Using a descriptive analysis approach, this study explores the main trends in the world of work over the past decade. Significant changes in the unemployment rate and working population were analysed to understand the impact of various factors, including the global economic crisis, technological changes, and the unprecedented pandemic. Findings reveal a fluctuating pattern in the employment rate with an increasing trend, while the unemployment rate shows a more variable pattern with a sharp increase during the COVID-19 pandemic. Factors such as education levels, economic growth, structural transformation, and institutional policies are identified as key determinants of employment dynamics. This research makes an important contribution in understanding the complexity of employment dynamics in Indonesia and highlights policy implications for promoting inclusive growth, improved job quality, and labour market resilience. The implications of this research are expected to serve as a foundation for policy formulation that is more adaptive and responsive to future challenges, creating a more inclusive and sustainable employment environment.
The Influence Of Job Satisfaction And Job Insecurity On Turnover Intention In Cleaning Labor And Dehasen University Security Workers Susanto, Bogi; Fitriano, Yun; Harwini , Dewi
Jurnal Ekonomi, Manajemen, Akuntansi Vol. 1 No. 2 (2024): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jema.v1i2.523

Abstract

Performance is basically related to the actions taken by employees and is influenced by the personality they have, performance also refers to behavior and activities as a whole that will support the achievement of company goals, the operational definition is a research dimension that provides data for researchers to find out how methods measure or assessing the variable Operational definition of the variable, based on the results of data analysis and hypothesis testing that has been done, the conclusions in this study are: performance satisfaction has an influence on Turnover Intention, Job Insecurity has an influence on Turnover Intention, job satisfaction and Job Insecurity has an influence on Turnover Intention.
The Influence Of Work Discipline And Work Experience On The Performance Of Security Section Employees At PT SWAT Tasikmalaya Nurzehan, Salma Hurilan; Sutrisna, Arga; Risana, Dudu
Jurnal Ekonomi, Manajemen, Akuntansi Vol. 1 No. 2 (2024): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jema.v1i2.534

Abstract

This research aims to determine the influence of work discipline and work experience on employee performance at PT Swat Kota Tasikmalaya. The method used was quantitative with a research sample of 40 respondents. The data used are primary and secondary data. The analytical tool used in this research is multiple linear regression analysis using SPSS version 25. Based on the results of this research, it shows that Work Discipline and Work Experience simultaneously have a positive and significant effect on Employee Performance. Work Discipline partially has a significant effect on Employee Performance. Work experience partially has a significant effect on employee performance.
The Influence Of Selection And Recruitment On Employee Performance PT. Abon Sapi 32 Tasikmalaya Ramdhani A, Naufan; Barlian, Barin; Yuniar, Evilia Sri
Jurnal Ekonomi, Manajemen, Akuntansi Vol. 1 No. 2 (2024): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jema.v1i2.537

Abstract

The purpose of this study was to determine the effect of selection on employee performance and the effect of recruitment on employee performance on employees of PT Abon Sapi 32 Tasikmalaya with a total population of 40 employees. The research method used is the explanatory survey method, while the sample withdrawal technique uses saturated sample technique. So that the sample used was 40 people. The data source used is primary data source and the data is collected through questionnaires, interviews and observations. In this study, the analysis tool used path analysis with multiple linear regression analysis. In the hypothesis testing process using the F test and t test. The results showed that the Selection, Recruitment and Employee Performance of PT Abon Sapi 32 had a very good assessment classification. Selection and Recruitment simultaneously have a significant effect on the performance of employees of PT. Abon Sapi 32. Selection partially has a significant effect on the performance of employees of PT. Abon Sapi 32. Recruitment partially has a significant effect on the performance of employees of PT. Abon Sapi 32.

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