JUMANDIK
Vol 4 No 3 (2026): Jurnal Manajemen dan Pendidikan

KONSTRUKSI KEPERCAYAAN KONSUMEN TERHADAP INFLUENCER MARKETING DI ERA KECERDASAN BUATAN: KAJIAN FENOMENOLOGI PADA GENERASI Z INDONESIA

Eko Cahyadi (Universitas Pamulang)
Supatmin Supatmin (Universitas Pamulang)
Dina Novita (Universitas Pamulang)



Article Info

Publish Date
05 May 2026

Abstract

This study examines the meaning of digital financial literacy for school financial managers in Indonesia amid the ongoing massive digital transformation of the education sector. Despite government efforts to promote digital transformation in education through various regulations and programs, an in-depth understanding of how school financial managers—treasurers and administrative heads—interpret, internalize, and practice digital financial literacy in their daily work routines remains scarce. This study employed an ethnographic approach over nine months across six public junior and senior high schools in DKI Jakarta and West Java provinces, collecting data through participant observation, in-depth interviews with 18 informants, and analysis of school financial documents. Findings reveal that the meaning of digital financial literacy for school financial managers is polysemic: it is simultaneously perceived as a tool of administrative compliance, a source of technological anxiety, a medium of professional empowerment, and an arena for occupational identity negotiation. This research contributes to the development of a contextually grounded financial literacy framework responsive to the realities of Indonesian public educational institutions, while offering empirically-based policy recommendations for capacity-building programs targeting school financial managers.

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Journal Info

Abbrev

jumandik

Publisher

Subject

Economics, Econometrics & Finance Education

Description

Jurnal Manajemen & Pendidikan [JUMANDIK] membahas secara rinci berbagai penelitian empiris tentang topik bisnis, manajemen, dan pendidikan. Jurnal ini menyediakan wadah pertukaran keilmuan bagi akademisi, praktisi, dan peneliti mandiri dengan menerbitkan penelitian empiris yang berkualitas, yang ...