This study aims to analyze the role of social media in improving Islamic religious practices among adolescents in the East Binjai Military Dormitory and to identify the factors that support and hinder its use as a medium for religious learning. This research employed a qualitative field study with a descriptive approach. Data were collected through observation, interviews, and documentation involving community leaders, parents, and adolescents. The findings indicate that social media plays a significant role as a digital da'wah medium by providing easy access to Islamic content, including sermons, religious studies, and daily worship guidance. Exposure to such content encourages adolescents to perform prayers more regularly, read the Qur’an, and strengthen their moral behavior. Supporting factors include easy internet access, the availability of diverse Islamic content, and motivation gained from online religious communities. Meanwhile, inhibiting factors consist of limited digital and religious literacy, adolescents’ preference for entertainment content, weak self-control, and insufficient parental supervision. The study concludes that social media can serve as an effective tool for strengthening adolescents’ religious practices when supported by proper guidance from parents, educators, and religious leaders. Therefore, collaborative efforts are needed to optimize the positive use of social media in accordance with Islamic values.
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