<![CDATA[This study examines the influence of social, cultural, and political factors on linguistic and visual strategies in political campaigns in West Nusa Tenggara through a sociopragmastylistic approach. Although studies on political discourse and visual communication continue to develop, limited research has explored how linguistic and visual elements in local political campaigns construct emotional connections with voters. This study employs a qualitative method by analyzing campaign slogans, visual designs, and political symbols used in regional political campaigns. The findings reveal that socio-cultural values, local identity, and political affiliations strongly influence the selection of language styles, colors, symbols, and visual representations in campaign materials. These elements function not only as communication tools but also as strategies for strengthening emotional engagement and public trust. The study concludes that political visual discourse in NTB reflects the integration of local cultural identity and community values in shaping persuasive political communication.]]>
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