Jurnal Inovasi Komunikasi
Volume 4, No. 1, April 2026, Jurnal Inovasi Komunikasi (JIKOM)

Menafsirkan Tuntutan Rakyat di Era Digital: Studi Resepsi Audiens terhadap Narasi 17+8 di Media Sosial

Siti Umaiyah (Universitas Sebelas Maret, Surakarta, Indonesia)



Article Info

Publish Date
25 May 2026

Abstract

The existence of social media has now become a new public space, where social media not only presents entertainment content but also becomes a space for quite dynamic political, social, and cultural discourse. The demands of the people of 17+8 are one form of discourse space that occurs on social media. This study seeks to understand how Generation Z as active social media users interpret and respond to the narrative of the demands of the people of 17+8 that went viral on Instagram. By using a reception study approach with a qualitative approach, this study explores the meaning that Generation Z constructs on the issue and how they produce and disseminate content related to these demands. Data were collected through in-depth interviews with 6 Generation Z who are active in the 17+8 issue. The results of the study indicate that the majority of informants are in a dominant position, where they receive the message of the People's Demands 17+8 according to the meaning expected by the creator of the narrative, namely as a form of legitimate public aspiration that needs to be fought for.

Copyrights © 2026






Journal Info

Abbrev

JIKOM

Publisher

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Inovasi Komunikasi publishes academic research articles on theoretical and applied studies and focuses on Health Communication, Education Communication, Business Communication, and Politics Communication. This journal is published by UNISBA Press. Articles submitted to this journal will be ...