<![CDATA[The increasing intensity of competition among private vocational education institutions requires school leaders to design marketing architectures that are innovative, agile, and sustainable. This study proposes a Strategic Marketing Education Model by implementing a SWOT-based strategic analysis that systematically integrates Business Intelligence (BI), Digital Marketing, Cost-Friendly School Programs, and Perceived Service Quality. Employing a conceptual research design grounded in the Resource-Based View (RBV) theory and the framework of strategic educational marketing, this article examines how internal competencies and external dynamics determine institutional viability. The analytical synthesis demonstrates that data-driven decision-making, high-visibility digital communication, economically value-oriented programs, and superior service quality function as distinctive strategic resources. When integrated into a comprehensive institutional marketing architecture, these factors significantly influence parents’ and students’ school selection decisions, which in turn drive sustainable growth in new student enrollment. This study bridges a theoretical gap in the vocational education marketing literature and provides an applicable strategic roadmap for school management.]]>
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