Jurnal Ilmu Sosial dan Humaniora
Vol. 2 No. 2 (2026): APRIL-JUNI 2026

Paradoks Empati: Tinjauan Sistematis Komunikasi Antarpribadi Manusia dalam Pelayan Pelanggan Berbasis Kecerdasan Buatan Hibrida

Elza Evelina Amanta Simanjuntak (Universitas Teuku Umar)
Naztia Maulida Putri (Universitas Teuku Umar)
Fera Widianata (Universitas Teuku Umar)
Santa Clara Sitanggang (Universitas Teuku Umar)
Iza Alfira (Universitas Teuku Umar)
Wilda Sarwangi (Universitas Teuku Umar)
Aulia Risky (Universitas Teuku Umar)



Article Info

Publish Date
16 Jun 2026

Abstract

The development of digital technology, particularly Artificial Intelligence (AI), has brought about significant changes in the way companies communicate with customers. The use of AI in customer service, such as chatbots and virtual assistants, provides convenience through faster, more efficient, and more accessible services. However, these developments also pose challenges in interpersonal communication, particularly regarding AI's ability to convey empathy, which is typically found in human interactions. This study aims to analyze how the use of Artificial Intelligence affects interpersonal communication in a Hybrid AI-Driven Customer Services system and to identify the role of empathy in building a better customer experience. This study used the Systematic Literature Review (SLR) method by analyzing various scientific articles related to Artificial Intelligence, interpersonal communication, empathy, Computer-Mediated Communication (CMC), and customer satisfaction. The results show that AI makes a positive contribution to improving service effectiveness through automation, response speed, and ease of access to information. However, AI still has limitations in deeply understanding customer emotions because it lacks the emotional experience of humans. Therefore, implementing a Hybrid AI-Driven Customer Services system provides a solution by combining the capabilities of AI technology with the role of humans. While AI can help address simple customer needs, humans are still needed to provide empathy and resolve more complex issues. This research demonstrates that the development of AI in customer service should not only focus on technological efficiency but also consider interpersonal communication aspects to create a more personalized and meaningful customer experience.

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Journal Info

Abbrev

jisoh

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Description

Merupakan Jurnal Ilmiah Nasional yang diterbitkan oleh Indo Publishing menerbitkan artikel hasil penelitian dan gagasan ilmiah dari Dosen, Peneliti, Praktisi dan Mahasiswa dengan fokus dan ruang lingkup terdiri dari; ILMU SOSIAL (Sosiologi, Antropologi, Ilmu ekonomi, Sejarah, Ilmu politik, Ilmu ...