El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Vol. 7 No. 6 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam

Customer Satisfaction of Bima Mobile Application Users is Assessed From Service Quality, Feature Completeness, Ease of Use and Transaction Security

Bachtiar Ali Mahadi (Management Faculty, Postgraduate Program, Batik Islamic University, Surakarta)
Sudarwati Sudarwati (Management Faculty, Postgraduate Program, Batik Islamic University, Surakarta)
Sarsono Sarsono (Management Faculty, Postgraduate Program, Batik Islamic University, Surakarta)



Article Info

Publish Date
04 Jun 2026

Abstract

The purpose of this study is to (1) test and analyze the effect of service quality on customer satisfaction of Bima Mobile application users; (2) test and analyze the effect of feature completeness on customer satisfaction of Bima Mobile application users; (3) test and analyze the effect of ease of use on customer satisfaction of Bima Mobile application users; and (4) test and analyze the effect of transaction security on customer satisfaction of Bima Mobile application users. The research object is BPD Jateng Boyolali Branch. The population is all customers using the Bima Mobile application; the sample size is 100 respondents calculated using the Leedy formula; the sampling technique uses accidental sampling. The data collection technique uses a questionnaire. The data analysis technique uses multiple linear regression analysis. The results of this study indicate that (1) Service quality influences customer satisfaction among Bima Mobile users (2) Feature completeness influences customer satisfaction among Bima Mobile users (3) Ease of use influences customer satisfaction among Bima Mobile users (4) Transaction security influences customer satisfaction among Bima Mobile users. Keywords: Service Quality, Feature Completeness, Ease of Use, Transaction Security, Customer Satisfaction

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Journal Info

Abbrev

elmal

Publisher

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam mempublikasi hasil riset dan kajian terkini bidang ekonomi, keuangan, manajemen dan bisnis Islam. Mulai 2011, jurnal ini terbit tiga kali setahun setiap Maret, Juli dan November. Jurnal ini dikelola oleh Pusat Riset dan Kajian Strategis (PRKS) Masyarakat ...