<![CDATA[Audience perception played a crucial role in validating the significance of data journalism in the public sphere. The features of data stories and visualisations, including data, data sources, and visualisations used, play a role in influencing their perceptions. However, this potential remained suboptimal when audiences failed to comprehend or respond positively to data presentations. This study aimed to examine how readers' personal characteristics influenced their perception and evaluation of serial data journalism coverage on elementary education costs at Kompas.id, particularly among members of the Investigation & Data Journalism group. Perception process theory and the perception of quantitative journalism were employed as the analytical framework. A descriptive quantitative method was adopted, utilizing a questionnaire distributed via WhatsApp to 90 group members. The findings indicate that personal relevance to readers' lived experiences appears to play a role in perceptual selection when audiences engage with data journalism news on elementary education costs. Additionally, respondents demonstrated considerable statistical affinity, evident in their engagement with both data sources and visualization formats. Both factors constituted significant antecedents in the audience perception process of data journalism news on elementary education costs at Kompas.id.]]>
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