<![CDATA[The development of digital technology has shifted consumer behavior to prioritize convenience and efficiency through online shopping. Naureen Shop, a women's clothing business, currently faces operational constraints due to manual sales, promotion, and data recording processes, resulting in sub-optimal service. This study aims to design the User Interface (UI) and User Experience (UX) of an Android-based sales application for Naureen Shop to enhance business effectiveness. The method employed is User Centered Design (UCD), a design approach focusing on user needs and characteristics through stages of identifying the context of use, specifying user requirements, creating design solutions using Figma, and evaluation. The design testing results using the System Usability Scale (SUS) method with 15 respondents yielded an average score of 77.0. This score indicates that the application design falls into the "Acceptable" category with a "Good" Adjective Rating. Consequently, the resulting design solution fulfills functional aspects and provides a satisfying user experience to support transaction processes at Naureen Shop]]>
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