Pengaruh Kualitas Pelayanan terhadap Kepuasan Nasabah pada Bank Rakyat Indonesia (BRI) Cabang Pamekasan

Vita Sari (Fakultas Ekonomi dan Bisnis Universitas Madura)
Dhini Febriani (Fakultas Ekonomi dan Bisnis Universitas Madura)
Nurul Toyyibah (Fakultas Ekonomi dan Bisnis Universitas Madura)
Achmarul Fajar (Fakultas Ekonomi dan Bisnis Universitas Madura)

Jurnal Riset Multidisiplin Edukasi
Vol. 3 No. 5 (2026): Jurnal Riset Multidisiplin Edukasi (Mei 2026)

This study aims to determine the effect of service quality on customer satisfaction at Bank Rakyat Indonesia (BRI) Pamekasan Branch. Service quality is an important factor in the banking industry because good service can increase customer satisfaction and trust in the bank. This study uses a quantitative method with an associative approach. Data were collected through questionnaires distributed to customers of Bank Rakyat Indonesia (BRI) Pamekasan Branch. The data analysis technique used simple linear regression analysis to determine the relationship between service quality and customer satisfaction. The results of this study indicate that service quality has a positive and significant effect on customer satisfaction. This shows that the better the quality of service provided by the bank, the higher the level of customer satisfaction.