QISTINA: Jurnal Multidisiplin Indonesia
Vol. 5 No. 1 (2026): June 2026

Visual Design Of Commercial Campaign “Grow With Nature” For Kemaiu Haircare Promotion

Khansa Maritza Isnaen (Universitas Pembangunan Nasional "Veteran" Jawa Timur)
Aditya Rahman Yani (Universitas Pembangunan Nasional "Veteran" Jawa Timur)
Widyasari Widyasari (Universitas Pembangunan Nasional "Veteran" Jawa Timur)

Article Info

Publish Date
07 Jun 2026

Abstract

This study aims to increase public awareness about the importance of maintaining healthy hair naturally and as a promotional optimization strategy for Kemaiu shampoo products. Data collection was carried out using observation, interviews, and questionnaires. While the method in this design uses design thinking which includes the AISAS (Attention, Interest, Search, Attention, Share) communication technique. The design of the campaign visual design through digital media is expected to be beneficial in terms of functional, emotional and life changing. The results of the study are elements and components of design visualization used in Kemaiu's commercial campaign regarding the importance of maintaining healthy natural hair.

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Journal Info
QISTINA: Jurnal Multidisiplin Indonesia
Website

Abbrev

qistina

Publisher

CV. Rayyan Dwi Bharata

Subject

Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing

Description

QISTINA: Jurnal Multidisiplin Indonesia is a journal that publishes Focus & Scope research articles, which include: 1. Humanities and social sciences 2. Contemporary political science 3. Education science 4. Religion and philosophy 5. engineering science 6. Business and economy 7. cooperative 8. ...