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All Journal QISTINA: Jurnal Multidisiplin Indonesia
Khansa Maritza Isnaen
Universitas Pembangunan Nasional "Veteran" Jawa Timur
Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing

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Visual Design Of Commercial Campaign “Grow With Nature” For Kemaiu Haircare Promotion Khansa Maritza Isnaen; Aditya Rahman Yani; Widyasari Widyasari
QISTINA: Jurnal Multidisiplin Indonesia Vol. 5 No. 1 (2026): June 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/qistina.v5i1.8151

Abstract

This study aims to increase public awareness about the importance of maintaining healthy hair naturally and as a promotional optimization strategy for Kemaiu shampoo products. Data collection was carried out using observation, interviews, and questionnaires. While the method in this design uses design thinking which includes the AISAS (Attention, Interest, Search, Attention, Share) communication technique. The design of the campaign visual design through digital media is expected to be beneficial in terms of functional, emotional and life changing. The results of the study are elements and components of design visualization used in Kemaiu's commercial campaign regarding the importance of maintaining healthy natural hair.
Co-Authors Aditya Rahman Yani Widyasari