Strategi Kampanye Daur Ulang Sampah Plastik untuk Meningkatkan Kepedulian Masyarakat melalui Konten Instagram @Ecollabo8

Ni Made Yunita (Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Bhayangkara Surabaya)
Tira Fitriawardhani (Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Bhayangkara Surabaya)
Julyanto Ekantoro (Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Bhayangkara Surabaya)

Jurnal Ilmu Komunikasi dan Sosial Politik
Vol. 3 No. 4 (2026): April - Juni

Plastic waste is a global issue that threatens the environment due to its non-biodegradable nature. This study aims to examine the campaign strategies conducted by the Instagram account @Ecollabo8 in increasing public awareness regarding plastic waste recycling. The method used is descriptive qualitative, with data collection techniques including documentation, non-participant observation, and literature studies of @Ecollabo8's content from September 2023 to September 2025. The results show that @Ecollabo8 implements a comprehensive campaign strategy through four social media pillars: Communication, Collaboration, Education, and Entertainment. This strategy proved effective in increasing public concern, as reflected in Cognitive, Affective, and Conative responses in digital interactions.