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All Journal Jurnal Ilmu Komunikasi dan Sosial Politik
Ni Made Yunita
Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Bhayangkara Surabaya
Environmental Science Library & Information Science

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Strategi Kampanye Daur Ulang Sampah Plastik untuk Meningkatkan Kepedulian Masyarakat melalui Konten Instagram @Ecollabo8 Ni Made Yunita; Tira Fitriawardhani; Julyanto Ekantoro
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i4.4563

Abstract

Plastic waste is a global issue that threatens the environment due to its non-biodegradable nature. This study aims to examine the campaign strategies conducted by the Instagram account @Ecollabo8 in increasing public awareness regarding plastic waste recycling. The method used is descriptive qualitative, with data collection techniques including documentation, non-participant observation, and literature studies of @Ecollabo8's content from September 2023 to September 2025. The results show that @Ecollabo8 implements a comprehensive campaign strategy through four social media pillars: Communication, Collaboration, Education, and Entertainment. This strategy proved effective in increasing public concern, as reflected in Cognitive, Affective, and Conative responses in digital interactions.
Co-Authors Julyanto Ekantoro Tira Fitriawardhani