Jurnal Komunikasi Massa
Vol 18, No 2 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 2 Desember 2025

Kajian Literatur: Perkembangan Komunikasi CSR dan Reputasi Perusahaan

Subowo, Fahmi Hassan (Unknown)
Anshori, Mahfud (Unknown)



Article Info

Publish Date
29 Jan 2026

Abstract

This study aims to review the literature on the relationship between Corporate Social Responsibility (CSR) communication and corporate reputation. The review analyzes over twenty international research papers published between 2019 and 2023. Findings indicate that CSR is not merely philanthropic activity but a strategic communication instrument crucial for shaping corporate image, trust, and long-term reputation. Theoretical frameworks such as the Stakeholder Theory, Resource-Based View (RBV), Social Identity Theory, and Signaling Theory have been widely applied. Effective CSR communication—through both traditional and digital media—has been shown to strengthen corporate reputation and foster emotional connections with stakeholders. The review concludes that a strong corporate reputation is built upon CSR practices communicated authentically, consistently, and sustainably.

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Journal Info

Abbrev

kom

Publisher

Subject

Arts Humanities Social Sciences

Description

Jurnal Komunikasi Massa terbit dua kali dalam setahun, diterbitkan oleh Program Studi Ilmu Komunikasi FISIP Universitas Sebelas Maret Surakarta sebagai media wacana intelektualitas bagi pengembangan Ilmu Komunikasi. Dewan Redaksi mengundang para pengajar, peneliti, dan praktisi bidang komunikasi dan ...