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Jurnal Komunikasi Massa
Published by Universitas Sebelas Maret
ISSN : 1411268x     EISSN : -     DOI : -
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Jurnal Komunikasi Massa terbit dua kali dalam setahun, diterbitkan oleh Program Studi Ilmu Komunikasi FISIP Universitas Sebelas Maret Surakarta sebagai media wacana intelektualitas bagi pengembangan Ilmu Komunikasi. Dewan Redaksi mengundang para pengajar, peneliti, dan praktisi bidang komunikasi dan media massa untuk mengirimkan tulisan baik berupa artikel ilmiah maupun hasil penelitian. Syarat penulisan artikel tercantum di halaman sampul belakang. Dewan Redaksi berhak menyeleksi dan mengedit naskah.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 33 Documents
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Kritik Sosial Pers Terhadap Pemerintah Terkait Polusi Udara di DKI Jakarta Rizky Anendya Wicaksana; Eka Nada Shofa Alkhajar
Jurnal Komunikasi Massa Vol 17, No 1 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 1 Juni 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i1.92396

Abstract

Editorial is a section in a newspaper that contains opinions and social criticism from the newspaper print media on current issues or events. Using Abar's (1997) perspective, this study analyzes the social criticism contained in the editorials of Media Indonesia, Kompas, Jawa Pos, and The Jakarta Post. The main focus is social criticism towards the government regarding air pollution in DKI Jakarta. The research method used is qualitative content analysis. The data collection techniques used in this research are observation and documentation conducted at the Surakarta Press Monument. All selected editorials were obtained from the institution. For sampling, this research used purposive sampling technique. Meanwhile, this study used source triangulation technique for data validity. This study found: (1) The four newspaper editorials convey social criticism of the government regarding the phenomenon of air pollution in DKI Jakarta, which has become a troubling and even harmful problem; (2) The four newspapers have different ways of delivery. Media Indonesia, The Jakarta Post and Jawa Pos tend to be more straightforward in delivering their social criticism. Meanwhile, Kompas tends to be less straightforward in conveying it.
Manipulasi Informasi Pada Korban Love Scamming Di Media Sosial Novema Kumalasari; Sri Herwindya Baskara Wijaya
Jurnal Komunikasi Massa Vol 17, No 2 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 2 Desember 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i2.95631

Abstract

Love scamming is a troubling cybercrime in 2020 with 199 victims experiencing a total loss of 13 billion rupiah (Pangalila, et al., 2023). One of the cities prone to love scamming cases is Semarang City. Love scamming cases occur because there is high interaction from the perpetrator to the victim to manipulate information. Therefore, this study aims to explore the process of information manipulation that occurs in female victims of love scamming in Semarang City through social media. The theory used in this research is the Interpersonal Deception Theory (IDT) because it aims to analyze deceptive messages in interpersonal communication, especially in exploring the process of information manipulation in love scamming cases. This research uses a qualitative method with a case study approach. The object in this study is the manipulation of information on victims of love scamming cases. The sampling technique used purposive sampling with five informants. The data sources in this study consist of primary data and secondary data. Data collection techniques using interviews and documentation. Data validity in this study was carried out by increasing persistence. The data analysis technique in this study uses the Cresswell model. The results of the study found that the process of information manipulation in the case of love scamming occurs through five stages consisting of setting up a social media profile (the profile), establishing interpersonal relationships, increasing intimacy (grooming), creating scenarios to ask for money (the string), as well as terminating relationships and disclosing secrets (revelation). In these stages, there are several forms of information manipulation that occur, namely self-identity manipulation, trust manipulation, emotional manipulation, crisis manipulation, and authority manipulation.
Iklim Organisasi, Beban Kerja, Pengembangan Diri, dan Demotivasi Anggota Organisasi Kemahasiswaan Andi Muh. Ahsan Rizal; Aulia Suminar Ayu
Jurnal Komunikasi Massa Vol 17, No 1 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 1 Juni 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i1.90357

Abstract

Demotivation is often based on a number of factors which result in disappointment and anxiety at work. This can lead to members becoming less enthusiastic or even unmotivated in any way. This of course really threatens the sustainability of student organizations, especially as there are more and more additional activity options for students besides campus organizations. This is also the phenomenon experienced by LPM Kentingan UNS, one of the organizations that offers a lot of skill development, and also the LPM organization with the most members in UNS. The aim of this research is to determine whether there is an influence between organizational climate variables, workload and self-development on the demotivation of members at LPM Kentingan UNS. It is hoped that this research will be capable. This research uses Thibaut and Kelly's social exchange theory as an approach to analyzing phenomena. The research method that will be carried out in this research is multiple linear regression analysis. The results of the research show that there is a significant influence between organizational climate, workload and self-development on demotivation among LPM Kentingan UNS members.
Persepsi Terhadap Iklan Youtube Pada Kalangan Mahasiswa Roy Poernomo Saputra Oktavia; Nora Nailul Amal
Jurnal Komunikasi Massa Vol 17, No 2 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 2 Desember 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i2.95626

Abstract

This study is entitled PERCEPTION ON YOUTUBE ADVERTISING FROM UNIVERSITY’S STUDENT (Qualitative Study on YouTube Ad’s Value from UNS’ student). This study aims to find out how the perceptions of students on YouTube advertisements are also used as research objects and what attributes appear in the formation of advertising values and their relationship in shaping consumer purchasing intention. This study used descriptive qualitative method. Theories that are considered relevant to this research are New Media, YouTube, Advertising, Perception, University Students. The sampling technique is using Purposive Sampling from university students that are in accordance with the criteria of the researcher in determining prospective informants. Data collecting techniques were carried out by the method of focus group discussion (FGD) and documentation. The validity of the data are tested using triangulation techniques by data and theory. Data analysis techniques used interactive analysis from Miles and Hubberman which included data collecting, data reduction, data presentation, and conclusion drawing. From the research, attributes of pre-roll advertising like the value of humor, moral values, narrative/storytelling, motion graphics, easy-to-remember jingles, and sales promotions are proved to form positive advertising values. However, only sales promotions that explicitly have a direct relationship in shaping consumer purchasing intention. As for negative ad value forming attributes, namely mid-roll ads, monotonous advertisements, badly-edited ads, annoying advertisements, inappropriate advertisements , and ads with bad jingles. All negative attributes can play a role in shaping skipping behavior and anti-advertising behavior.
Healthy Food dan Penerimaan Pesan Pada Followers Akun Instagram @mixgreens.id Rahajeng Kartika Wungu; Andre Noevi Rahmanto
Jurnal Komunikasi Massa Vol 17, No 1 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 1 Juni 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i1.90283

Abstract

Since the COVID-19 pandemic, our society has been trying to live a healthy life by exercising and eating healthy foods. Healthy food has finally become a new commodity in the culinary industry. Seeing the growing need for healthy food, Mixgreens is increasingly developing its business as a healthy food store in Solo. The rise of the trend of consuming healthy food encourages the author to find out the motivation of the community in consuming healthy food and how they view healthy food. This research finds out how Mixgreens' identity construction is based on Aristotle's rhetoric theory with the analysis of three proofs of persuasion; ethos, logos, pathos. In addition, this research also focuses on the acceptance of the @mixgreens.id Instagram account followers' messages to find out the acceptance of @mixgreens.id Instagram account followers with the basis of Stuart Hall's reception theory by grouping informants in dominant-hegemonic, negotiated, and oppositional positions (Hall, 2006). Information was obtained through the owner, content creator, and seven followers using the in-depth interview method. This research uses a sample of five categories of @mixgreens.id Instagram content. As a result, overall it can be interpreted that the content uploaded by @mixgreens.id Instagram account is a manifestation of the values held which is then communicated to the audience as Mixgreens identity. However, based on the results of the analysis, it is also concluded that the construction of Mixgreens' identity cannot be said to be good because there are incomplete elements and elements of rhetorical evidence in some content categories. The position of the majority of followers is dominant- hegemonic towards all content categories. This position is strongly influenced by age, background, level of education before being exposed to @mixgreens.id Instagram account content. This research also reveals that there is still a misunderstanding among audiences regarding the definition of healthy food.
Strategi Direktorat Jenderal bea dan Cukai (DJBC) Dalam Manajemen Komunikasi Krisis Deanna Amanda Putri; Andre Noevi Rahmanto
Jurnal Komunikasi Massa Vol 17, No 2 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 2 Desember 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i2.95621

Abstract

In the digital era, public perception of an organization or institution can be easily shaped and rapidly changed. This is due to the ease of access to information and its dissemination through social media, online news, and other digital platforms. In this environment, both accurate and inaccurate information can quickly go viral, influencing public opinion within minutes or hours. As a result, an organization's reputation can be significantly impacted, either positively or negatively, depending on how the information is interpreted by the public. Direktorat Jenderal Bea Dan Cukai (DJBC) faced crisis communication issues due to several incidents that occurred in April-May 2024, involving;1). imported shoes, 2). donated equipment for Sekolah Luar Biasa (SLB), and 3). robotic shipments. These crises have triggered negative sentiment from the public toward DJBC. This study uses a qualitative approach with a case study method and purposive sampling technique to collect data through interviews with six (6) informants. Based on the Situational Crisis Communication Theory (SCCT), DJBC has navigated the pre-crisis, crisis, and post-crisis phases by implementing communication strategies that include a deny strategy with denial and scapegoat elements, diminish strategy through excuses during the crisis, and rebuild strategy through apology and bolstering strategy via reminders and ingratiation in the post-crisis phase. An analysis of the three main factors determining the threat of a crisis to an organization Crisis Responsibility, Crisis History, and Prior Relational Reputation indicates that DJBC faces significant challenges in managing its crisis communication in the current era.
Pengaruh Tagline Instagram dan E-Wom terhadap Pembentukan Brand Awareness dan Kepercayaan Pelanggan Provider Digital By.U Tahun 2024 Nadine Shafa Nabila; Mahfud Anshori
Jurnal Komunikasi Massa Vol 17, No 1 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 1 Juni 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i1.90272

Abstract

In current technology age, By.U provider's electronic word-of-mouth (EWOM) and tagline management are expanding quickly. By.U’s unique, creative, and memorable tagline is a distinctive feature of By.U’s ability to strengthen its brand positioning in the minds of its customers. It’s brand awareness is also higher in its customers’ minds because of its ability to manage EWOM in a more proactive and structured manner. In 2024, this research intends to examine how EWOM and the Instagram slogan #CumaKamuYangBisa @byu.id will affect the development of brand awareness. Two independent variables make up this study: electronic word of mouth (X2) with intensity, valence of opinion, and substance; and tagline (X1) with familiarity, distinction, and message/value. Concerning the factors influenced by this research, brand awareness (Y) is related to brand memory, brand purchase, brand recognition, and brand consumption. 300 people responded to the study, which employs quantitative approaches and sampling strategies based on Hair Theory. Using SPSS 29, the researchers run statistical descriptive, validity, reliability, classical assumption, and hypothesis tests. It may be concluded from the double linear regression result Y = 8.593 + 0.101X1 + 0.989X2 that tagline (X1) and EWOM (X2) have favorable effects on brand awareness (Y). The partial test results for the tagline variable (2.402) and the variable EWom (18.837) show that both variables have values higher than the value of the tables (1.967 with a significance value of 5%). The determined coefficient has a 64.3% impact on the brand awareness by U, the remainder of which is impacted by other variables. Both independent variables have a substantial effect on the dependent variable.
Identitas Komunikasi Virtual Youtuber di Media Youtube (Studi Kasus Vtuber di Jakarta) Paskalis Damar Adileksono; Prahastiwi Utari
Jurnal Komunikasi Massa Vol 17, No 2 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 2 Desember 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i2.94797

Abstract

Live streaming is a result born from the growth of communication media. One form of live streaming are Virtual youtubers or vtubers who uses animated characters as a representation of themselves.This research was conducted to analyze the communication identity of the vtuber itself. Seeing how identity is formed based on the person, their role, relationships with others and with the community. The research is based on the theory of Communication Identity emphasizing the four frameworks of communication identity formation in the formation of vtuber identity. The research uses qualitative methods with data collection in the form of direct interviews. The subject of data collection is an Indonesian vtuber who does live streaming on YouTube media. Sampling was done by purposive method and obtained 13 respondents. The results found that the identity of a vtuber is made based on a value that they want to bring. This value is realized and played through the character it creates or gives. The identity of the character is bound or similar to the personal identity of the person in it. Identity will be released when dealing with other vtubers, but on the contrary, it will be played as well as possible when interacting within the community.
Pengaruh Terpaan Media dan Lingkungan Sosial terhadap Perilaku Penyimpangan Seksual Remaja pada Cerita #Boyxboy di Wattpad Niken Ayu Agustina; Firdastin Ruthnia Yudiningrum
Jurnal Komunikasi Massa Vol 17, No 2 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 2 Desember 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i2.95632

Abstract

This research is a quantitative research and uses the S-O-R theory. This study aims to determine the effect of media exposure (X1) and social environment (X2) on adolescent sexual deviant behavior (Y) in the #boyxboy story on Wattpad partially and simultaneously. This study was conducted with the consideration of Wattpad as a place to work and fulfill reading hobbies, but it is not only filled with useful works but also filled with inappropriate works such as the #boyxboy story. For this reason, it is hoped that this study can provide insight to be more selective in using media and choosing the right environment, as well as a consideration for the next research idea. This study uses primary data from a questionnaire distributed to 96 respondents who read the #boyxboy story with qualifications determined by the researcher according to the research topic. Data processing was carried out with the help of IBM SPSS v.29. The results of this study indicate that all hypotheses are accepted. The variables of media exposure and social environment have a positive and significant effect, both partially and simultaneously, on the variables of adolescent sexual deviant behavior in the #boyxboy story on Wattpad. The coefficient of determination test shows that variables X1 and X2 can provide an influence of 36.7% on variable Y. while the rest, which is 63.3%, is influenced by other variables not examined in this study.
The Influence of Stress Relief, Escapism, Social Influence, and Accessibility Motives on Binge Watching Intensity Odie Yohandi; Andrine Prima Afneta Arzil
Jurnal Komunikasi Massa Vol 17, No 1 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 1 Juni 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i1.90388

Abstract

The discovery of the latest technology, namely the internet, has created increasingly diverse platforms for people to get information and entertainment (new media). One of the entertainment activities that is popular with people today is watching films and serials or dramas from home. Binge watching is a current trend in watching shows, especially among students. This is evidenced by the fact that 90% of the young generation aged 20-33 years have binge watched, and the age group that binge watches most often are those at university or student level. One of the favorite online streaming services is Netflix. Seeing this phenomenon, researchers wanted to know which motives influenced the intensity of students' binge watching This research uses an explanatory quantitative analysis method and  was conducted at Universitas Sebelas Maret. Population chosen in this research is 46.227 active students in Universitas Sebelas Maret. The Slovin formula was used in determining the sample which resulted in a sample of 99 active students and distributed equally to the 4 selected faculties. The following principal research conclusions are drawn from this study, which examines the relationship between the Intensity of Binge Watching on Netflix and the Motives for Binge Watching on Netflix: (1) Stress Relief Motive has a positive and significant effect on Binge Watching Intensity on Netflix; (2) Escapism Motive has no significant effect on Binge Watching Intensity on Netflix; (3) Social Influence Motive has a positive and significant effect on Binge Watching Intensity on Netflix; (4) Accessibility Motive has a positive and significant effect on Binge Watching Intensity on Netflix.

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