Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Vol. 4 No. 1 (2025): : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan

Motivasi Kerja Generasi Z : Analisis Work-Life Balance dan Tantangan Stigma Generasi




Article Info

Publish Date
31 Jan 2025

Abstract

This research aims to analyze Generation Z work motivation in the context of work-life balance implementation and generational stigma challenges in Indonesian workplace settings, addressing the growing need to understand unique characteristics and expectations of this emerging workforce demographic. This study employed a mixed-method approach with sequential explanatory design, utilizing purposive sampling to collect data from 200 Generation Z employees (aged 18-28 years) across various industry sectors through structured questionnaires containing Likert scale measurements and open-ended questions. Quantitative data analysis used SPSS 26.0 including descriptive statistics, Pearson correlation, independent t-test, ANOVA, and multiple linear regression, while qualitative data underwent thematic analysis using NVivo 12 for coding and theme identification. Findings revealed that Generation Z work motivation is primarily driven by learning opportunities (M = 4.12) and career development rather than financial incentives, with work-life balance showing moderate implementation (M = 3.52) and significant positive correlation with work motivation (r = 0.675, p < 0.001). Generational stigma remains a concern (M = 3.41) with negative impact on work motivation (r = -0.523, p < 0.001), though most respondents employ adaptive strategies. Qualitative analysis identified four key satisfaction themes: learning and development (82%), supportive work environment (67%), flexibility (54%), and meaningful contribution (43%). Work-life balance and generational stigma collectively explain 61.2% of Generation Z work motivation variance, suggesting organizations need comprehensive strategies including flexibility policies, continuous development programs, and inter-generational bridging initiatives, with future longitudinal and cross-cultural studies recommended for deeper understanding.

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Journal Info

Abbrev

jempper

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan (JEMPPER): menyambut baik kiriman yang memberikan wawasan tentang masalah terkini dan utama yang berhubungan dengan studi Ilmu Ekonomi Manajemen termasuk Manajemen Pariwisata dan Perhotelan. Jurnal ini menyediakan tempat bagi para peneliti dan ...