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All Journal EDUVELOP (Journal of English Education and Development) Jurnal Pengabdian Masyarakat Waradin Sewagati: Jurnal Pengabdian Masyarakat Indonesia Journal of International Multidisciplinary Research International Conference on Digital Advanced Tourism, Management, and Technology Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Bayu Ade Prabowo
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Arts Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pelatihan Platting Art Siswa Smk Tata Boga & Perhotelan Jawa Tengah Ahmad Mansur; Bayu Ade Prabowo; Khairil Anwar
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v2i3.1307

Abstract

The aftermath of Covid-19 significantly impacted the culinary industry in Indonesia, leading to a decline in culinary and hospitality education. In response, STIEPARI Semarang collaborated with the Indonesian Chef Association (ICA) BPD Central Java to address the reduced interest in this field. The community service aimed to enhance the plating skills of high school and university students, focusing on traditional dishes. The program involved 10 students from vocational schools and university students majoring in hospitality in Semarang. Training sessions, led by ICA experts, concentrated on plating traditional foods like onde-onde, lumpia, gethuk, corobikan, kue ku, and others. Faculty members from UDINUS and STIEPARI, along with ICA Central Java members, actively participated. The initiative not only improved practical skills but also aimed to increase the market value of traditional dishes through appealing presentations. Results showed improved plating skills, especially with traditional dishes, contributing to higher sales potential. Furthermore, the initiative positively impacted the preservation of culinary heritage. Thus, this community service not only enhanced students' skills but also promoted and preserved traditional culinary practices, positively impacting education, tourism, and the culinary industry in Central Java.
Understanding Customer Satisfaction: Evaluating Product Quality And Marketing Mix of Koffee Talk At Radja Hotel Semarang Ricky Anggrean; Enik Rahayu; Hendrajaya, Hendrajaya; Heni Krisnatalia; Bayu Ade Prabowo
Journal of International Multidisciplinary Research Vol. 2 No. 5 (2024): Mei 2024
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr443

Abstract

The research was carried out at Koffee Talk, which is located inside the Radja Hotel Semarang. The purpose of the study was to evaluate and explain the influence that the quality of service and marketing mix had on the level of satisfaction experienced by customers. Questions and answers are gathered via the use of questionnaires. Participants in the research totaled 96 individuals. It is anticipated that the findings of the study would be beneficial to both management and customers. Customer happiness is impacted by both the quality of the service and the marketing mix. The findings of the double regression analysis demonstrate the impact of independent factors on dependent variables, as well as the validity and rehabilitation tests, as well as the testing of hypotheses. It is clear that in order to achieve higher levels of customer satisfaction, a combination of marketing and service is required.
Pemberdayaan Digital Perempuan Berkebaya Indonesia: Strategi Peningkatan Kapasitas Organisasi Berbasis Budaya di Era Globalisasi Yuniarto Rahmad Satato; Bayu Ade Prabowo; Mukhamad Kholil Aswan; Tafan Yunior Satato; Nofa Mutiara Fortuna
Jurnal Pengabdian Masyarakat Waradin Vol. 5 No. 3 (2025): September : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v5i3.731

Abstract

This community service program aims to increase the digital capacity and leadership of Indonesian Berkebaya Women (PBI) members through an approach that integrates traditional values with modern technology. The method used is Participatory Action Research (PAR), with the subject of service as many as 13 members of the Banyumas branch of PBI. The activity was carried out in the form of an intensive workshop for three days at the Green Valley Hotel Baturraden, which included three main sessions: Digital Transformation Workshop, Leadership Development, and Content Creation Workshop. The results of the program showed significant achievements, where 80% of participants were able to actively master at least three social media platforms. In addition, 15 quality digital content was created that reflects the organization's cultural identity and values. The digital engagement rate increased from 15% to 50%, demonstrating the effectiveness of training strategies and active participation of participants. As an indicator of the program's sustainability, a Digital Task Force was formed and a Standard Operating Procedure (SOP) was prepared for the management of the organization's digital media. The theoretical findings of this program show that the integration between cultural values and digital capabilities is not contradictory, but rather mutually reinforcing in forming an organizational identity that is adaptive to changing times. This approach has succeeded in creating a culturally based empowerment model that can be replicated in other communities or organizations with similar characteristics. The emphasis on cultural sensitivity in the design of community service programs is the key to success, especially in the context of inclusive and sustainable digital transformation. This program makes a real contribution to strengthening women's capacity based on cultural communities, as well as opening up space for the development of relevant empowerment strategies in the digital era. Thus, this model can be a reference in designing social interventions that respect local wisdom while encouraging digital innovation.
Bahasa Inggris sebagai Katalis Perubahan: Memberdayakan Mahasiswa Manajemen Indonesia untuk Mendorong Pertumbuhan Ekonomi Berkelanjutan Bayu Ade Prabowo
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 1 No. 1 (2024): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v1i1.14

Abstract

This classroom action research aimed to explore an innovative approach to teaching English that specifically targets the development of communication skills required for implementing sustainable business strategies. The study was conducted at the Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia (STIEPARI) Semarang, involving 30 management students. The research employed a mixed-methods approach, collecting data through surveys, interviews, classroom observations, and English proficiency tests. The findings revealed that the innovative teaching method, which integrated sustainability concepts and focused on developing relevant business communication skills, effectively enhanced students' English competence and understanding of applying sustainability concepts in business. The increased English proficiency positively impacted students' comprehension and ability to implement sustainability principles in business contexts. The study concludes that integrating sustainability concepts into English language learning for business purposes is an effective strategy for developing management students' competencies as change agents in promoting sustainable business practices. Recommendations for future research include expanding the sample, conducting longitudinal studies, exploring teachers' perspectives, and collaborating between business management academics and English language experts.
Kebangkitan E-commerce Bertenaga AI: Mengubah Lanskap Bisnis di Tahun 2024 Yema Charista Zelda; Bayu Ade Prabowo; Yuniarto Rahmad Satato
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 1 No. 1 (2024): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v1i1.20

Abstract

The rapid adoption of artificial intelligence (AI) in e-commerce is revolutionizing the business landscape. This study explores the rise of AI-powered e-commerce and its impact on business models, strategies, and market dynamics in 2024. Through a multiple case study approach, focusing on leading e-commerce companies such as Amazon, Alibaba, and Shopee, the research reveals that AI is fundamentally transforming the way businesses operate in the digital economy. AI enables enhanced personalization, operational efficiency, and improved customer experiences, driving the emergence of new business models and competitive advantages. However, the adoption of AI also creates significant challenges, including implications for the workforce, ethical concerns surrounding data privacy and algorithmic bias, and potential impacts on market dynamics and competition. The study highlights the need for a strategic and ethical approach to AI adoption, collaboration among stakeholders, and adaptive regulatory frameworks. It concludes with recommendations for businesses, policymakers, and future research to navigate the transformative impact of AI in e-commerce. The findings contribute to the literature on digital transformation and disruptive innovation, offering valuable insights for managers, practitioners, and researchers.
Echoes of the “Keraton”: Translating Javanese Court Culture for local and Global Viewers Asmarani, Rahmanti; Bayu Ade Prabowo; Sri Oemiati
Eduvelop: Journal of English Education and Development Vol 9 No 1 (2025): Eduvelop: Journal of English Education and Development
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/eduvelop.v9i1.5242

Abstract

This study analyzes translation strategies employed in subtitling the "Marak" short film from Javanese to Indonesian and English, focusing on challenges of translating Javanese court culture for dual audiences with different cultural proximities to the source culture. Using qualitative descriptive approach with content analysis, the research examines 47 cultural terms across three subtitle versions, categorizing them according to Newmark's cultural classification framework and analyzing translation strategies through integrated theoretical frameworks of Gottlieb's subtitling strategies, Pedersen's cultural reference translation strategies, and Venuti's foreignization-domestication paradigm. The findings reveal significant differences in translation approaches between target languages: Indonesian translations predominantly employ transfer/retention strategies (59.57%), indicating cultural preservation orientation, while English translations favor direct translation (31.91%) and specification (25.53%) strategies, demonstrating accessibility orientation for international audiences. Social culture terms dominate the cultural vocabulary at 38.30%, reflecting the central importance of hierarchical relationships and honorific language in Javanese court interactions. The research contributes empirical evidence that effective dual-audience cultural translation requires strategic differentiation based on audience cultural proximity rather than uniform translation solutions, with implications for audiovisual translation practice and cultural preservation in contemporary media contexts.
Analysis Of The Leadership Concept Of Maximus In The Movie Gladiator (2000) Using The Swot Theory Approach Bayu Ade Prabowo; Henry Yuliamir; Umar Abdul Jabbar
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i1.74

Abstract

Through the application of the SWOT theory, this study examines the leadership concept that Maximus portrays in the movie Gladiator (2000). The objective of this study is to determine the factors that influence the leadership of the primary protagonist, specifically focusing on their strengths, weaknesses, opportunities, and threats. The research methodology used in this study is a comprehensive examination of Maximus' behaviors and attributes as depicted in the film. The findings of the analysis indicate that Maximus possesses notable attributes in the realm of moral leadership and courage, which significantly contribute to his achievements within the film. Nevertheless, it is important to acknowledge that he possesses certain limitations, including a tendency for uncertainty and vulnerability. Moreover, Maximus draws on the chances presented by the establishment of friendships and the provision of support from other characters, ultimately enabling him to accomplish his objectives. The principal sources of danger arise from the protagonist's antagonists within the narrative. In summary, the leadership philosophy shown by Maximus in the film Gladiator can be seen as embodying the fundamental elements of the SWOT analysis framework. The findings of this analysis contribute to our comprehension of leadership dynamics within the framework of a cinematic story and offer valuable perspectives on the use of SWOT theory in the examination of fictional personas. The results mentioned above hold significance for comprehending leadership principles within the realm of popular culture and in the context of ordinary society.
Co-Authors Ahmad Mansur Aswan, Mukhamad Kholil Enik Rahayu Hendrajaya Hendrajaya, Hendrajaya Khairil Anwar Krisnatalia, Heni Nofa Mutiara Fortuna Rahmanti Asmarani Ricky Anggrean Satato, Yuniarto Rahmad Sri Oemiati Tafan Yunior Satato Umar Abdul Jabbar Yema Charista Zelda Yuliamir, Henry