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All Journal JMM (Jurnal Masyarakat Mandiri) Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Mantik Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Ekonomi Efektif International Journal on Social Science, Economics and Art Kontigensi: Jurnal Ilmiah Manajemen Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat International Journal of Applied Finance and Business Studies ProBisnis : Jurnal Manajemen Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Jurnal Pengabdian Masyarakat Waradin Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Visi Manajemen (JVM) Literacy : International Scientific Journals of Social, Education, Humanities Media Bina Ilmiah Journal of Business Management and Economic Development Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Majority Science Journal International Journal of Economics, Business Management and Accounting Jurnal Ilmiah Pariwisata International Conference on Digital Advanced Tourism, Management, and Technology

Aswan, Mukhamad Kholil

Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Author-ID : 2539832

Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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PELATIHAN EKONOMI KREATIF BERBASIS TEKNOLOGI INFORMASI BAGI KARANG TARUNA, UMKM MASYARAKAT LOKAL DALAM STRATEGI PEMASARAN “CIKASO CREATIVE” Nina Mistriani; Tutik Tutik; Henry Yuliamir; Mukhamad Kholil Aswan
JMM (Jurnal Masyarakat Mandiri) Vol 5, No 2 (2021): April
Publisher : Universitas Muhammadiyah Mataram

Abstrak: Industri Kreatif merupakan konsep yang dapat menyelaraskan ide, kreativitas dan keterampilan serta inovasi, sehingga terciptanya suatu produk dan akhirnya menciptakan insan yang produktif. Permasalahannya konsep desa wisata berbasis ekonomi kreatif di Desa Cikaso merupakan prioritas utama dalam rintisan Desa Wisata. Belum adanya minat para pemuda karang taruna ikut berkontribusi dalam kegiatan masyarakat, serta rendahnya minat berwirausaha untuk membangun desanya lebih maju lagi dan saling bersinergi. Kegiatan PKM ini bertujuan untuk penerapan model ekonomi kreatif berbasis pariwisata melalui kegiatan pemanfaatan teknologi, menangkap peluang usaha digital mencapai Cikaso Creative. Metode kegiatan PKM ini Focus Group Discussion, metode presentasi dan metode demonstrasi. Hasil kegiatan PKM kepada karang taruna Cikaso berupa adanya hasil kreatifitas desain toko online, pengemasan produk, dan pemasaran produk melalui video. Abstract: Creative Industry is a concept that can harmonize ideas, creativity, and skills as well as innovation so that a product is created and ultimately creates a productive human being. The problem is that the concept of a creative economy-based tourism village in Cikaso Village is a top priority in the pioneering of the Tourism Village. There is no interest among youth from youth organizations in contributing to community activities, as well as the low interest in entrepreneurship to build their village more advanced and synergize with each other. This PKM activity aims to implement a tourism-based creative economy model through technology utilization activities, capturing digital business opportunities to reach Cikaso Creative. This PKM activity method is Focus Group Discussion, presentation method, and demonstration method. The results of PKM activities for Cikaso youth group are in the form of creative results in online store designs, product packaging, and product marketing via video.

Effect Of E-Service Quality And Online Review on Guest Satisfaction at Virtual Hotel Operator in The City Of Semarang Tuwuh Adhistyo; Wenefrida Ardhian Ayu Hardiani; Mukhamad Kholil Aswan
Kontigensi : Jurnal Ilmiah Manajemen Vol 9 No 2 (2021): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v9i2.199

This study aims to find out how the destination business is to place he is always in the minds of consumers so that perceptions are different from competitors. This strategy to get achieve customer satisfaction in the long term, therefore it is needed PIB approach that is strung through the creative economy to achieve communicating uniqueness of the destination. This research was conducted in Kartikajaya Village in Kendal, Central Java. Source The data of this research are primary and secondary data. This research was obtained through interviews directly and filling out the questionnaire using the google form to strengthen the result data study. The principle of data collection is to reveal the variables to be studied. Method data collection through direct observation to the field, interviews, questionnaires. This research is an action research panel of previous researchers where a potential study model was found the attractiveness of the creative economy has strength in tourism development, and then followed by the importance of building a positioning strategy with a PIB approach (Positioning-Image-Branding) where 3 related concepts are united with the creative economy in marketing strategy. Indonesia has designated Kendal as a Special Economic Zone (SEZ). With With this status, investors are increasingly interested in developing their business in the Kendal SEZ. By because it will certainly have an impact on the development of the creative economy in the surrounding area Kendal, especially Kartika Jaya Village, has opportunities for economic development that will can contribute to the country's foreign exchange through its tourism programs. Data source Government, community organizations, local communities, and tourists. Research output, a document that reviews the potential of the destination, describes a list of attractions (for mapping potential), competitive analysis, including situation analysis. The document is the basis to start brand development. Furthermore, the imaging (image) of tourist destinations is agreed upon This in turn strengthens its brand positioning among the local community and the market. Process branding involves all individuals/institutions in the tourism industry to identify themselves with the brand to be established, so that local stakeholders become guard of the brand development process.

Increased Millennial Participation Through Utilization of Information Technology for Tourism Village Creative Economy Development (Study Case Cikaso Village Kuningan Regency West Java) Mukhamad Kholil Aswan Aswan; Henry Yuliamir; Enik Rahayu
Jurnal Mantik Vol. 5 No. 2 (2021): Augustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study was conducted to determine the increase in millennial participation through the use of information technology for the development of the creative economy of the Cikaso tourism village, Kuningan District, West Java. This research data uses qualitative descriptive research with a SWOT (strength, weakness, opportunity, and threat) approach. Descriptive research is research that describes the condition of an object without a hypothesiss. The author then concludes that the data obtained from the SWOT method analysis is then combined with STP analysis (segmenting, targeting, positioning) to find technology for the development of the creative economy with the right technology.

Pemetaan dan Sinergitas Kelembagaan Melalui Pemberdayaan Masyarakat di Desa Branjang Sebagai Desa Wisata Rintisan Gana Wuntu; Pranoto Pranoto; Mukhamad Kholil Aswan
Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Vol 5 No 1 (2022): Jurnal HUMMANSI (Humaniora, Manajemen, dan Akuntansi)
Publisher : Sekolah Tinggi Ilmu Komputer YOS SUDARSO Purwokerto

The economy and the welfare of the community are the ultimate goals in tourism development as mandated in the Law of the Republic of Indonesia No. 10 of 2009 concerning Tourism. While Law no. 6 of 2015 concerning Villages states that the Village Fund is a strategic instrument to encourage community development and empowerment. Based on these two things, the management of tourism potential must be carried out by moving the nodes of village strength, both natural resources and human resources through village government arrangements that are clear and oriented towards the prosperity of the village community.

Analisis Pengaruh Website E-Commerce Dan Kualitas Produk Terhadap Kepuasan Konsumen Pada Clothing Distro Yogyakarta Mukhamad Kholil Aswan; Syamsul Hadi
Jurnal Visi Manajemen Vol. 8 No. 3 (2022): Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Penelitian ini bertujuan untuk menganalisis pengaruh situs web E-commerce dan kualitas produk terhadap kepuasan pelanggan pada distribusi pakaian di Yogyakarta. Menganalisis secara parsial terdapat pengaruh antara situs web E-commerce terhadap kepuasan pelanggan, kualitas produk dengan kepuasan pelanggan dan secara bersamaan menganalisis situs web E-commerce dan kualitas produk bersama-sama terhadap kepuasan konsumen. Analisis penelitian ini menggunakan analisis deskriptif dan analisis regresi linier berganda. Berisi analisis deskriptif item distributif dari masing-masing variabel, sedangkan analisis uji berganda digunakan untuk melihat efek keseluruhan dari variabel independen dan variabel dependen. Data dikumpulkan dengan kuesioner. Jumlah sampel dalam penelitian ini sebanyak 100 responden dalam distribusi pakaian konsumen di Yogyakarta. Teknik pengambilan sampel didasarkan pada sampling kemudahan atau kenyamanan. Dari hasil analisis dan kesimpulan bahwa ada pengaruh yang signifikan antara variabel website secara simultan E-commerce dan kualitas produk terhadap kepuasan pelanggan. Secara parsial memiliki pengaruh positif dan signifikan antara variabel situs web E-commerce terhadap kepuasan konsumen. Variabel kualitas produk secara parsial berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Peningkatan layanan situs web E-commerce dan kualitas produk harus dilanjutkan dan ditingkatkan oleh distribusi pakaian di Yogyakarta untuk memberikan kepuasan kepada konsumen.

Peran Produk, Harga dan Lokasi pada Keputusan Pembelian Ray Octafian; Mukhamad Kholil Aswan; Rifki A. Rachman
Jurnal Ekonomi Efektif Vol 5, No 2 (2023): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v5i2.26292

Penelitian ini bertujuan untuk mengetahui pengaruh pelatihan dan kompensasi terhadap prestasi kerja yang berdampak pada kinerja karyawan pada PT. Cipta Mega Sarana di Jakarta. Metode yang digunakan adalah explanatory research dengan sampel sebanyak 112 responden. Teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini pelatihan dan kompensasi secara simultan berpengaruh signifikan terhadap prestasi kerja sebesar 52,4%, uji hipotesis diperoleh signifikansi 0,000 < 0,05.Prestasi kerja berpengaruh signifikan terhadap kinerja karyawan sebesar 40,0%, uji hipotesis diperoleh signifikansi 0,000 < 0,05.

MANAJEMEN USAHA OLAHAN MINUMAN HERBAL SEBAGAI BRANDING KULINER Tuwuh Adhistyo Wijoyo; Mukhamad Kholil Aswan; Bima Prahar Adilase; Ray Octafian
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 1 No. 4 (2022): Desember : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v1i4.392

Dalam usaha yang dikelola ini merupakan jenis usaha yang bergerak dibidang pengolahan yang bermanfaat bagi kesehatan. Produk minuman herbal ini menggunakan bahan baku alami dari tumbuh-tumbuhan yang berkualitas. Kami mengolah minuman herbal karena bahan baku sangat mudah ditemukan dan harganya sangat terjangkau. Minuman ini masuk dalam daftar minuman yang dapat dipilih oleh siapa saja yang sedang mempratikkan gaya hidup kembali ke alam. Usaha minuman herbal ini diwujudkan sebagai branding kuliner di desa wisata Omah Ampiran Semarang, yang mana manajemen usaha tersebut harus dikelola dengan baik dari segi keuangan maupun pemasaran.Dalam usaha pengembangannya, terdapat beberapa kendala diantaranya adalah bagaimana mengimplementasikan tata kelola usaha atau manajemen usaha yang baik. Permasalahannya adalah : a. Tata kelola bahan baku produksi, b. Tata kelola produksi, c.Tata kelola pembukuan usaha, d. Tata kelola hasil produksi dan Tata kelola pemasaran. Metode yang akan diterapkan berupa pendampingan dan dengan perencanaan kerja yang tertata dengan baik. Target dan luaran yang diharapkan adalah sebagi berikut : a. Penyediaan bahan baku produksi yang lebih baik, b. Peningkatan ketrampilan produksi dari sumber daya manusianya, c. Pelaksanaan pembukuan usaha mandiri, d. Diversifikasi pengemasan hasil produksi e. Peningkatan luasan pemasaran hasil produksi

The Influence Of Work Motivation And Incentives On Increasing Production Lugu Nustiani; Mukhamad Kholil Aswan
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 2 No. 2 (2023): August : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v2i2.900

This research was conducted at PT. Hesed Indonesia which aims to analyze and explain the influence of work motivation and incentives on increasing production which is experiencing unfavorable conditions including slow service to guests at The salaries or wages at PT Hesed Indonesia are not paid properly. Most of the security guards on duty are not very polite, sometimes they shout or scold, and the working hours system has delayed hours, that is, they work overtime without pay. Research data obtained through questionnaires and interviews. The sample used in this study was 93 respondents. The results of the research are expected to provide useful information for the management and guest satisfaction. The data obtained were processed using descriptive analysis and quantitative statistical analysis. Quantitative analysis uses multiple regression analysis to determine the effect of independent variables on the dependent variable, model testing, hypothesis testing, and before carrying out these tests, validity and reliability tests are carried out first. The results of the regression analysis show that there is an increase in work motivation and incentives for increased production. This shows that to increase the production produced by employees, it is necessary to increase high work motivation and incentives that are in accordance with employee expectations.

Pengaruh Strategi Pemasaran Digital Terhadap Tingkat Hunian Hotel Semarang Suparwata, I Nengah; Hadi, Syamsul; Satato, Yuniarto Rahmad; Aswan, Mukhamad Kholil
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 7 No. 1 (2024): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar

Industri perhotelan di Semarang menghadapi tantangan dalam mempertahankan tingkat hunian di tengah persaingan ketat dan perubahan perilaku konsumen menuju teknologi digital. Penelitian ini bertujuan mengukur pengaruh strategi pemasaran digital terhadap tingkat hunian hotel dan mengidentifikasi strategi yang paling signifikan. Pendekatan kuantitatif dengan desain survei cross-sectional digunakan, mengumpulkan data dari manajer atau staf pemasaran 100 hotel di Semarang. Analisis regresi linear berganda menunjukkan semua indikator strategi pemasaran digital memiliki pengaruh positif signifikan terhadap tingkat hunian. Content marketing dan social media marketing memberikan pengaruh terbesar, diikuti oleh SEO, PPC advertising, email marketing, affiliate marketing, dan analytics and reporting. Koefisien determinasi ganda (R^2) sebesar 0,539 menunjukkan bahwa 53,9% variasi tingkat hunian dapat dijelaskan oleh strategi pemasaran digital. Penelitian ini menegaskan pentingnya strategi pemasaran digital dan menyarankan hotel mengoptimalkan penggunaan content marketing, social media marketing, SEO, dan PPC advertising untuk meningkatkan tingkat hunian.

Pendampingan Pemasaran Digital Branding Kampung Malon Septa Intiar; Krisnawati Setyaningrum Nugraheni; Mukhamad Kholil Aswan
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 2 No. 3 (2024): Juli : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v2i3.963

This Community Service Program aims to provide digital marketing and branding assistance to Kampung Malon, a local community with tourism potential and superior products. Through this assistance, it is hoped that the local community can utilize digital technology to enhance the promotion and visibility of Kampung Malon. The mentoring method involves direct training and guidance to the residents of Kampung Malon regarding the concepts of digital marketing and effective branding techniques. Practical steps such as creating digital content, managing social media, and implementing online marketing strategies will be taught and applied together with the local community. In addition, this program will also assist in building the brand identity of Kampung Malon, focusing on local values, product uniqueness, and tourism attractions. Through the active involvement of residents, it is expected that the positive image of Kampung Malon can be strengthened, inviting tourist interest and supporting local economic growth. The results of this assistance will be evaluated periodically to measure its impact on increasing tourist visits, local product sales, and community participation in digital marketing activities. The conclusion of this program will provide insights into the effectiveness of digital marketing and branding strategies in the context of local communities like Kampung Malon. Thus, it is hoped that this program can become a model that can be adopted by similar communities in various regions to enhance their economic and tourism potential through the utilization of digital technology

Co-Authors Amini, A'lamuna Yustika Aurilia Triani Aryaningtyas Bayu Ade Prabowo Bima Prahar Adilase Clarisa Cristabel Rich Yunianto Diterima Hasrat Niat Buulolo Edward Priya Munggaran Enik Rahayu Gana Wuntu Geba, Ayu Santrianis Gowasa, Verliyani Hardiani, Wenefrida Ardhian ayu Hastuti, Tri Puji Hendri Kurniawan, Hendri Hermawan, Dhanang Kristiani Fatmawati Dakhi Lauhiyah, Lauhiyah Lugu Nustiani Maulidia Zakka Mustika Nina Mistriani Nofa Mutiara Fortuna Nugraheni, Krisnawati Setyaningrum Pranoto Pranoto Pujowati, Endang Sri Eko Ray Octafian Rifki A. Rachman Satato, Yuniarto Rahmad Septa Intiar Sugiyati, Eka Octa Amelia Suparwata, I Nengah Syaefullah, Muhammad Syamsul Hadi Syamsul Hadi Syamsul Ph.D M.A. Hadi Tafan Yunior Satato Thoriq , Naufal Tutik Tutik Tuwuh Adhistyo M.Par SE Wijoyo Umar Abdul Jabbar Verliyani Gowasa Yuliamir, Henry

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