The Implementation of Digital Marketing As A Marketing Strategy for MSMEs in Bandar Lampung : Buonopasta: Pasta With Local Flavor

Ledi Sibuea (Universitas Lampung)
Dewiana Sari Utami (Universitas Lampung)
Mahrinasari Mahrinasari (Universitas Lampung)
Yuniarti Fihartini (Universitas Lampung)
Elvin Agustian-da (Universitas Lampung)
Farhatun Fitriyana Sofa (Universitas Lampung)

Journal Of Community Service for Economics and Business (JCSEB)
Vol. 1 No. 1 (2025): June

Buonopasta MSME was established in 2016 in Bandar Lampung by developing digital-based marketing. This business produces a various types of pasta with distinctive local flavors, which adds to the uniqueness of the business. However, along the way, Buonopasta faced challenges, especially in term of market market expansion due to limited knowledge about digital marketing. Therefore, we carried out community service activities, including digital marketing training, promotional video production, and assistance in implementing online marketing strategies. Through this program, Buonopasta learned to leverage social media platforms like Instagram and TikTok to reach a wider consumer bases. This has result in improved understanding of digital marketing the owners, increased content creation, and social media followers. This community service uses interview, observation, and documentation techniques with Buonopasta's owner. This program shows that practical training and mentoring significantly help MSMEs adapt to the digital era and improve competitiveness. Keywords : MSME, Digital Marketing, Pasta, Community Service, Social Media