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Journal Of Community Service for Economics and Business (JCSEB)
Published by PT. MINOVa Ditria Jaya
ISSN : -     EISSN : 31231837     DOI : https://doi.org/10.66016/jcseb
Core Subject :
Focus of the Journal Journal of Community Service for Economics and Business is an interdisciplinary journal dedicated to publishing high-quality research that addresses the integration of community service in the fields of economics and business. The journal aims to foster collaboration between academic researchers, practitioners, and policymakers to advance the understanding of how community service initiatives impact the economic and business sectors, as well as the social fabric of communities. Scope of the Journal Economic Impact of Community Service Analysis of community service initiatives and their effects on local and national economies. Evaluation of policies and programs aimed at promoting economic development through community service. Study of economic empowerment through community-driven initiatives. Corporate Social Responsibility (CSR) in Business Investigating the role of CSR in fostering sustainable business practices. Exploring the intersection of corporate philanthropy, ethical business practices, and community engagement. Case studies on business partnerships with local communities for mutual growth. Entrepreneurship and Community Development How entrepreneurship can contribute to the empowerment of marginalized communities. The role of social entrepreneurship in community development and poverty alleviation. Investigating the collaboration between entrepreneurs and local governments or NGOs in community-based economic projects. Social Innovation in Business Exploration of innovative business models that address social challenges. Impact of social entrepreneurship on local economies and communities. Strategies for integrating social impact into traditional business models. Business Ethics and Community Engagement Analysis of ethical business decisions in relation to community well-being. The role of businesses in addressing social inequality through community service. Ethical considerations in corporate-community relationships. Sustainability and Green Business Practices The role of community service in promoting environmental sustainability within businesses. Exploration of green initiatives that involve community collaboration. Case studies on sustainable business practices and their impact on local communities. Education, Training, and Capacity Building The role of education and skill development programs in enhancing community engagement. Collaborative efforts between businesses and educational institutions for community service projects. Training programs aimed at equipping communities with skills for economic independence.
Arjuna Subject : -
Articles 5 Documents
 1 
The Implementation of Digital Marketing As A Marketing Strategy for MSMEs in Bandar Lampung : Buonopasta: Pasta With Local Flavor Ledi Sibuea; Dewiana Sari Utami; Mahrinasari Mahrinasari; Yuniarti Fihartini; Elvin Agustian-da; Farhatun Fitriyana Sofa
Journal Of Community Service for Economics and Business Vol. 1 No. 1 (2025): June
Publisher : MINOVa Ditria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66016/jcseb.v1i1.7

Abstract

Buonopasta MSME was established in 2016 in Bandar Lampung by developing digital-based marketing. This business produces a various types of pasta with distinctive local flavors, which adds to the uniqueness of the business. However, along the way, Buonopasta faced challenges, especially in term of market market expansion due to limited knowledge about digital marketing. Therefore, we carried out community service activities, including digital marketing training, promotional video production, and assistance in implementing online marketing strategies. Through this program, Buonopasta learned to leverage social media platforms like Instagram and TikTok to reach a wider consumer bases. This has result in improved understanding of digital marketing the owners, increased content creation, and social media followers. This community service uses interview, observation, and documentation techniques with Buonopasta's owner. This program shows that practical training and mentoring significantly help MSMEs adapt to the digital era and improve competitiveness. Keywords : MSME, Digital Marketing, Pasta, Community Service, Social Media
Utilization of Technology In Developing Digital Marketing for MSMEs at Sate Taichan Geh Bang Nut in Bandar Lampung City Selin Faradina; Febiola Efriani; Nelly Fitria; Vindi Millenia Putri; Rica Sherly Permatasari; Yuniarti Fihartini
Journal Of Community Service for Economics and Business Vol. 1 No. 1 (2025): June
Publisher : MINOVa Ditria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66016/jcseb.v1i1.8

Abstract

The Industrial Revolution 4.0 era has encouraged MSMEs players to adopt digital marketing to reach the market. The purpose of the research is to optimize digital marketing in Sate Taichan Geh Bang Nut MSMEs in Bandar Lampung through the provision of Instagram-based social media-based marketing strategies. The method used is qualitative descriptive with observation, interviews, and documentation. The results show that the main challenges faced include suboptimal content design, engagement, and social media planning. To overcome this, the service program is designed with a debriefing on content design using Canva, creating a social media calendar, and effective hashtag strategies. The impact of this program has increased the number of Instagram account followers, the quality of interaction with the audience has increased, and the brand positioning is stronger. A planned digital marketing strategy is an important step to support the competitiveness of MSMEs in the digital era.
Implementing Digital Marketing To Enhance The Effectiveness Of Automotive Service MSMEs Shine Pro Auto Protection Fadhil Farizi Mursyidan; Mahrinasari MS
Journal Of Community Service for Economics and Business Vol. 1 No. 1 (2025): June
Publisher : MINOVa Ditria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66016/jcseb.v1i1.9

Abstract

Shine Pro Auto Detailing is an MSME operating in the automotive maintenance services sector, specifically interior-exterior detailing and ceramic coating. Established in 2022 in Bandar Lampung, Shine Pro has gained public attention through digital marketing based on video content and premium service positioning. However, the business faced challenges in creating consistent marketing strategies and building customer loyalty.This community service activity aimed to provide direct assistance to Shine Pro through digital marketing training, development of a membership service system, and social media optimization strategies to strengthen its positioning as a pioneer in content-based professional detailing in Lampung. The methods used include observation, interviews, documentation, benchmarking, and practical implementation. The results indicate a significant increase in content quality, customer service systems, and social media engagement. Total Instagram views reached 310,655, with 138,508 accounts reached—up from only 50,249 views and 22,938 accounts previously. This confirms the substantial impact of contextual, structured digital marketing approaches on improving MSME promotional effectiveness
Product Marketing to Increase Knowledge and Skills of ME Smoothies MSMEs in Bandar Lampung Intan Lidiya Widuri; Mahrinasari MS; Yuniarti Fihartini; Khairunnisaa Khairunnisaa; Sri Hartati; Afrida Jayanti; Ranti Dwi Octaviani
Journal Of Community Service for Economics and Business Vol. 1 No. 1 (2025): June
Publisher : MINOVa Ditria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66016/jcseb.v1i1.10

Abstract

The purpose of this paper is to explore the impact of community service activities in the form of product marketing digitalization on increasing the knowledge and skills of ME Smoothies MSME players in Bandar Lampung. This study aims to assist MSME players in utilizing digital media to increase competitiveness and expand market reach. The approach used is a participatory approach through a series of activities in the form of needs analysis, intensive training, and mentoring in the use of digital technologies such as social media, e-commerce, and marketing software. This activity involves MSME participants who are actively running their businesses and is evaluated through observation, interviews. The findings show that this program succeeded in improving the ability of participants in managing social media accounts and digital platforms, creating promotional content, and registering their products on food delivery services. Within one month, partners experienced a 30% increase in sales turnover as well as a significant increase in digital interactions. This study is still limited to one MSME partner and does not include a long-term evaluation of the sustainability of the use of digital technology. Nevertheless, this activity provides a real picture of the importance of digital education to improve the competitiveness of MSMEs. This program directly contributes to the empowerment of MSMEs through applicable digitalization strategies. The results of the activity can be used as a training model for other MSMEs that have limited access to technology and marketing. This activity encourages the economic independence of MSME actors and strengthens the community's adaptation to technological changes in the digital era. This approach also strengthens the position of MSMEs as drivers of the local economy. Keywords Digitalization, Product Marketing, MSMEs
AIDA (Attention, Interest, Desire, Action) as a Social Media Marketing Strategy towards Customer Loyalty of Pelakor Laundry Business. Muhammad Izzatul Haq; Mohammad Adrian; Katty Cintiasari; Fernando Hosse Fahrezi; Mahrinasari MS
Journal Of Community Service for Economics and Business Vol. 1 No. 1 (2025): June
Publisher : MINOVa Ditria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66016/jcseb.v1i1.12

Abstract

This study aims to explore the application of the AIDA model (Attention, Interest, Desire, Action) as a social media marketing strategy in enhancing customer loyalty at the "Pelakor" laundry business in Bandar Lampung. The research employs a qualitative descriptive approach with data collection techniques through in-depth interviews and focus group discussions (FGDs). The findings indicate that each stage of AIDA contributes positively to increasing consumer attention, interest, desire, and action, which in turn impacts satisfaction and loyalty. However, the study found that the business has not yet optimized the use of paid advertisements, loyalty programs, and a variety of digital payment methods. Recommendations are provided for the business to develop a digital-based loyalty program and expand payment channels to strengthen customer engagement.

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