BISNIS : Jurnal Bisnis dan Manajemen Islam
Vol 5, No 2 (2017): BISNIS: Jurnal Bisnis dan Manajemen Islam

Bentuk Optimalisasi Teknologi Informasi dalam Mendukung E-Commerce Usaha Kecil dan Menengah

Hadi, Noor (Unknown)



Article Info

Publish Date
09 Feb 2018

Abstract

This research are intended to explore the utilization of information technology for small and medium enterprises (SMEs)to develop market share in the form of e-marketing. The results showed that SMEs in the city of Semarang has utilized information technology, from the simplest to the advanced. Hand Phone and computer are a tool that used it, although for computers not all SMEs have been using it. The form of communications media used by SMEs such as: SMS, whatshap, e-mail, website, blog, istagram, blackbarry, line, and the like. The acceptable outcomes of SMEs when they use technology are in addition to encouraging increased sales, as well as obtaining convenience when communicating with customers, ordering, marketing products, identifying customer needs, identify supplier needs, consumer surveys and the like.

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Journal Info

Abbrev

Bisnis

Publisher

Subject

Description

Focus Jurnal Bisnis UIN Sunan Kudus focuses on the publication of scholarly articles in the field of Sharia-based business, integrating Islamic values with contemporary business practices. Scope of Journal The journal covers studies in Islamic management and business, including Islamic marketing, ...