cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Agus Supriyanto
Contact Email
agussupriyanto@iainkudus.ac.id
Phone
+6281228473079
Journal Mail Official
jurnalbisnis@uinsuku.ac.id
Editorial Address
The Sharia Business Management Study Program, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Kudus Jl. Conge Ngembalrejo PO BOX. 51, Bae, Kudus, Jawa Tengah, Indonesia.
Location
Kab. kudus,
Jawa tengah
INDONESIA
BISNIS : Jurnal Bisnis dan Manajemen Islam
Published by Universitas Islam Negeri Sunan Kudus
ISSN : 24423718     EISSN : 24775533     DOI : http://dx.doi.org/10.21043/bisnis.v13i2
Core Subject :
Focus Jurnal Bisnis UIN Sunan Kudus focuses on the publication of scholarly articles in the field of Sharia-based business, integrating Islamic values with contemporary business practices. Scope of Journal The journal covers studies in Islamic management and business, including Islamic marketing, human resource management, financial management, entrepreneurship, business ethics, and digital business from a Sharia perspective.
Arjuna Subject : -
Articles 217 Documents
 1   2   3   4   5 
Pengaruh Gaya Hidup Konsumtif dan Kualitas Produk Terhadap Keputusan Pembelian Aini, Eni Nur; Andjarwati, Anik Lestari
BISNIS Vol 8, No 1 (2020): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v8i1.6712

Abstract

Along with the development of the hijab model in Indonesia which is a market need and can develop the creativity of fashionable hijab. From year to year Zoya continues to provide new creations and innovations to her hijab designs. Ranging from exclusive designs to promotional materials that continue to give priority to the comfort of its users. Various awards ranging from Top Brand to Best Band achieved in three years were agreed. Based on this phenomenon, this study discusses the consumptive lifestyle and product quality on Zoya hijab purchasing decisions in Central Surabaya. This research method uses quantitative methods by studying causal with multiple linear regression techniques using the IBM SPSS 23 for windows program. Consumptive lifestyle and product quality as independent variables and purchasing decisions as the dependent variable. The object of this research is the Zoya brand quadrilateral consumers with a sample of 220 respondents. The results showed that the consumptive lifestyle influenced purchasing decisions by 0.225, but the results differed on the product quality variable by 0.080 that did not affect the purchasing decision.
KUALITAS PELAYANAN, DAN KEBERAGAMAN PRODUK TERHADAP MINAT BELI KONSUMEN (Studi Kasus Minimarket Koperasi Karyawan Pura Group Kudus) Ramadhan, Agung Fajar; suhadi, suhadi
BISNIS Vol 4, No 2 (2016): BiSNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v4i2.2699

Abstract

This study aims to determine the effect of Store Atmosphere, service quality, and product diversity on consumer buying interest. This research was conducted at Minimarket Koperasi Karyawan Pura Group. Population in this research is all cash consumer of Minimarket Koperasi Karyawan Pura  Group. The sample used amounted to 40 respondents. Data collectiontechniques used were observation, questionnaire, and documentation. Data analysis in this study using the help of SPSS. Data testing techniques used in this study include the validity test, reliability test, classical assumption test, and multiple linear regression analysis to test and prove the research hypothesis. From the results of this study indicate that Store Atmosphere positively and significantly influence on consumer buying interest in Minimarket Koperasi Karyawan Pura Group. This is evidenced by the regression coefficient of 0.367 and the significance value of 0.001 (sig <0.05). While the calculated value obtained is greater than the table that is 3.675> 2.028. Quality of service influence positively and significantly toconsumer buying interest in Minimarket Koperasi Karyawan Pura Group. This is evidenced by a regression coefficient of 0.348 and a significance value of 0.000 (sig <0.05). While the calculated value obtained is greater than the table that is 4.274> 2.028. The diversity of products has a positive and significant effect on consumer buying interest in Minimarket Koperasi Karyawan Pura Group. This is evidenced by the regression coefficient of 0.265 and a significance value of 0.042 (sig <0.05). While the calculated value obtained is greater than the table that is 2.107> 2.028. Based on the determination coefficient test obtained by the percentage influence of Store Atmosphere variables, service quality, and product diversity towardconsumer buying interest by 69.9%.
Peran Buruh Pabrik Perempuan dalam Meningkatkan Pendapatan Keluarga Perspektif Ekonomi Islam (Studi Kasus Desa Gemiring Kidul Kecamatan Nalumsari) Kusrini, Eni; Suryani, Ika Putri
BISNIS Vol 10, No 1 (2022): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v10i1.14977

Abstract

The development of industrialization is marked by the establishment of labor-intensive factories in Jepara Regency which has an impact on the opening of job opportunities which are dominated by women which will have an impact on increasing the income and welfare of the surrounding community. With these factories, many women in Gemiring Kidul Village work as factory workers to meet the needs of their families. the involvement of women in earning a living creates a dual role in the household.This study aims to determine the role of women who work as factory workers in increasing family income from an Islamic economic perspective as well as the impact and solutions of women who work as factory workers in Gemiring Kidul Village. This research was conducted in Gemiring Kidul Village with 16 female factory workers as the subject. This research uses qualitative research methods with the type of field research (field research). data obtained through interviews, observation, and documentation. data analysis using data reduction, data presentation, and verification.This study concludes that the role of women workers in Gemiring Kidul Village is quite large in an effort to increase family income, especially in meeting consumption needs, household equipment, children's education costs and other household needs. The positive impact of housewives in Gemiring Kidul Village who work as factory workers is that they get income that can be used to meet household needs, improve the household economy, and be able to finance children's education costs. While the impact is limited time to gather with children and husband. The solution for women who work as factory workers in overcoming family problems is by establishing good communication and creating a harmonious family with family members, namely by making the best use of time during work holidays and maintaining quality time with spouse and children, working together well in dealing with household problems, as well as entrusting child care to the right people, namely with their families and grandmothers. In an Islamic perspective, the work of housewives as factory workers is in accordance with the provisions of Islamic sharia, namely with the permission of the husband and brings benefit to the family.
STRATEGI PERTUMBUHAN UNILEVER INDONESIA DALAM MEWUJUDKAN NILAI BERKELANJUTAN Mubarok, Muhammad Husni
BISNIS Vol 2, No 1 (2014): Bisnis: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v2i1.5252

Abstract

This study aims to determine the strategy that used by Unilever Indonesia in realizing sustainable value so as to make Unilever Indonesia won the Capital Market Award for Best Listed Company. The results obtained showed that the strategy used by the company is refocused on the core business- the categories and products that drive profitability. In addition, the company also creates unbeatable value for their customers by tailoring quality and price of products to match their needs and preferences which consists of 26 brands in home and personal line-up and 14 brands in foods and refreshment. Sustainable value obtained through profitable volume growth, cost leverage, efficiency, innovation and marketing investment. For Unilever Indonesia, sustainability is central to their growth model. Indonesia is facing numerous social and environmental challenges, notably poverty, health, nutrition, resource sustainability, waste management and climate change. Profitable volume growth is driven by investment in innovation and brands to deliver products which 2 billion consumers use every day.
Strategi dan Etika Bisnis Syariah Warung Kopi Tradisional dalam Perspektif Resource-Based View (RBV): Sebuah Tinjauan Sistematis Putra, Riza Kurnia; Rohmah, Farichatur; Sulatin, Ifa; Wildan, Khayaul; Ningsih, Nur Indah; Perwita, Atika Dyah
BISNIS Vol 13, No 2 (2025): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v13i2.35104

Abstract

Traditional coffee shops face double pressure from modern coffee shops and sharia ethical requirements. This study is the first Systematic Literature Review (SLR) to integrate the Resource-Based View (RBV) perspective with sharia ethics to analyze the adaptation strategies of traditional coffee shops. Using the PRISMA protocol, analysis of 10 selected articles revealed fragmentation: strategy studies focused on digital transformation and local identity, while ethics studies emphasized normative compliance. This study bridges this gap by offering a new theoretical contribution: reinterpreting sharia ethics (shiddiq, adl, amanah, halal) as unique and difficult-to-imitate VRIN (Valuable, Rare, Inimitable, Non-substitutable) resources. The integration of Sharia ethics with modern adaptation strategies serves to create sustainable competitive advantage through a digital-ethical hybrid strategy. It is recommended that traditional coffee shops adopt a “hybrid branding” strategy that utilizes digital platforms to promote transparency and halal certification in order to increase customer loyalty.
MELUKISKAN AKUNTANSI DENGAN KUAS INTERPRETIF Nurhayati, Nurhayati
BISNIS Vol 3, No 1 (2015): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v3i1.1481

Abstract

This  study  departs  from  the  domination  of  accounting  studies  using the   paradigm   of   positivistic   methodology.   The   aim   in   this studyprovides  an  alternative  approach  in  developing  interpretive  accounting research.  Triyuwono  (2013)  says  there  are  five paradigms  in  the  social sciences:   positivism,   interpretivism,   criticism   postmodernism,   and spiritualists.    Interpretivis    paradigm,    critical,    postmodernist    and spiritualists  using  qualitative  methods,  which  is  the  development  of positivistic paradigm. This paradigm is not mutually exclusive, ideally an accounting  researchers  must  be  able to  accept this  paradigm, called“multiparadigma”  (Triyuwono,  2013).  Interpretive  considers  that  truth, reality or real  life  does not have a one-sided,  but it has many  facets, can be  examined from  various  viewpoints.  Design  research  in  interpretive research,  phenomenology,  ethnography, ethnometodology,  narrative, case studies, and grounded theory.
The Effects of islamic branding, product quality, and lifestyle to interest of skincare product purchase to Millenial Generation in Kudus Regency Kusuma, Aryanti Muhtar; Hikmah, Maulida Ainul; Marom, Aufarul
BISNIS Vol 8, No 2 (2020): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v8i2.9165

Abstract

AbstractSkincare products become one of beauty products need for increasing beauty and facial health. Needs in fulfiling facial care including economic treatment change on Millenial Generation. Bassed on fenomenon, this research is aimed to know islamic branding, product quality, and lifestyle to interest of  skincare product purchase to Millenial Generation in Kudus Regency. Analysing methode use is kuantitatife research with multiple linier regression  technique using SPSS’16. Sampling used is non probability sampling and purposive sampling. Research result shows that Islamic branding has signifcant influence to purchase of skincare product, products quality  have signifcant influence to purchase of skincare product, and lifestyle has signifcant influence to purchase of skincare products.Keywords: Islamic Branding, Product Quality, Lifestyle, Purchase Interest, Skincare Product, Millenial Generation
Agen Branchless Banking Untuk Mencapai Masyarakat Bankable Yuliaty, Tetty; Lubis, Arlina Nurbaity
BISNIS Vol 5, No 2 (2017): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v5i2.3016

Abstract

The potential of Branchless banking is good enough for revolution of payment system in the emerging markets. Which aims to expand financial services to unbanked communities and provide a platform to contact MSMEs to the global economy can be achieved. Bank Indonesia (BI) targets the percentage of people reaching bankable services to reach 50% by 2019. By the end of 2014, the new bankable group reaches 36%. Meanwhile, as many as 64% are unreached groups of services from banks (unbankable), now our society tend to have mind-minded economy mindset. For that, need an increase from the side of savings. Digital financial services (LKD) such as Branchless Banking initiated by Bank Indonesia may be part of this intermediation. Some of the reasons that make the unbankable group exist, ie they do not understand how to open an account. In addition, people may also prefer to save themselves, shy with the formalities, or they are no money. Branchless Banking Agent as one of the elements in the implementation of Branchless Banking very need to be studied existence. To assist this research, and also use primary data needed and secondary in the implementation, in-depth interviews, observation and other in reviewing this qualitative research. The purpose of this study was to determine whether branchless banking agents were able to reach the bankable community. Methods of data collection in this study are, documentation studies, Direct observation, Indepth interview Open Questions, as well as provide a question sheet to the respondents and other sources. Qualitative Data Analysis Method used in this research is successive approximation method. The results of this study indicate that Agent Banking is able to become one of the elements in achieving Bankable society, where with its existence, its proximity and intensity with unbanked communities, can slowly increase bankable society.
The Effect Of Market Orientation and Customers Convection Business Marketing Performance in the City of Palembang Rizky, Nadila; Rosulin, Agustin; Sidiq, M Fajar; Panaroma, Maya
BISNIS Vol 11, No 1 (2023): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v11i1.17979

Abstract

This study aims to analyze the influence of orientation and customers on the marketing performance of convection businesses in Palembang City (Study on Convection Businesses in Palembang City). The benefits of this research theoretically can add to knowledge and as reference material for future research. This study uses a quantitative methodology. Quantitative research is research that uses data analysis in the form of numbers. The independent variables in this study are market orientation, customer orientation, and the dependent variable is marketing performance. Based on the results of the study, it shows that market orientation has a significant effect on marketing performance, while customer orientation does not have a direct effect on marketing performance in the convection business in the city of Palembang.
Pemberdayaan UMKM Bakso Kemasan “Ada Rasa” Melalui Analisis Religiusitas Strategi Marketing di Jekulo Kudus Kusrini, Eni
BISNIS Vol 7, No 1 (2019): Bisnis: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v7i1.5230

Abstract

Empowerment of UMKM as a forum for implementing the micro-economy to encourage economic growth nationally. This empowerment must be able to increase economic activity to the fullest. The existence of UMKM that are dominant as national economic actors is also a vital subject in development, because it is possible to expand opportunities for entrepreneurship, empowering workers, and reducing unemployment in a country in general. To create empowerment of UMKM as a mandate, it is necessary to have religious accountability in the implementation of UMKM. Religiosity is the internalization diversity that exists in a person as a form of devotion to religion at the behest of Allah SWT. Therefore, marketing strategies are needed in the success of UMKM based on rules.

Page 1 of 22 | Total Record : 217

 1   2   3   4   5 

Filter by Year

2013 2025


Reset
Filter By Issues
All Issue Vol 13, No 2 (2025): BISNIS: Jurnal Bisnis dan Manajemen Islam Vol 13, No 1 (2025): BISNIS: Jurnal Bisnis dan Manajemen Islam Vol 12, No 2 (2024): BISNIS: Jurnal Bisnis dan Manajemen Islam Vol 12, No 1 (2024): BISNIS: Jurnal Bisnis dan Manajemen Islam Vol 11, No 2 (2023): BISNIS: Jurnal Bisnis dan Manajemen Islam Vol 11, No 1 (2023): BISNIS: Jurnal Bisnis dan Manajemen Islam Vol 10, No 2 (2022): BISNIS: Jurnal Bisnis dan Manajemen Islam Vol 10, No 1 (2022): BISNIS: Jurnal Bisnis dan Manajemen Islam Vol 9, No 2 (2021): BISNIS: Jurnal Bisnis dan Manajemen Islam Vol 9, No 1 (2021): BISNIS: Jurnal Bisnis dan Manajemen Islam Vol 8, No 2 (2020): BISNIS: Jurnal Bisnis dan Manajemen Islam Vol 8, No 1 (2020): BISNIS: Jurnal Bisnis dan Manajemen Islam Vol 7, No 2 (2019): Bisnis: Jurnal Bisnis dan Manajemen Islam Vol 7, No 1 (2019): Bisnis: Jurnal Bisnis dan Manajemen Islam Vol 6, No 2 (2018): BISNIS: Jurnal Bisnis dan Manajemen Islam Vol 6, No 1 (2018): Bisnis Vol 5, No 2 (2017): BISNIS: Jurnal Bisnis dan Manajemen Islam Vol 5, No 1 (2017): BISNIS: Jurnal Bisnis dan Manajemen Islam Vol 4, No 2 (2016): BiSNIS: Jurnal Bisnis dan Manajemen Islam Vol 4, No 1 (2016): BiSNIS: Jurnal Bisnis dan Manajemen Islam Vol 3, No 2 (2015): BISNIS: Jurnal Bisnis dan Manajemen Islam Vol 3, No 1 (2015): BISNIS: Jurnal Bisnis dan Manajemen Islam Vol 2, No 2 (2014): Bisnis: Jurnal Bisnis dan Manajemen Islam Vol 2, No 1 (2014): Bisnis: Jurnal Bisnis dan Manajemen Islam Vol 1, No 2 (2013): BISNIS: Jurnal Bisnis dan Manajemen Islam More Issue