BISNIS : Jurnal Bisnis dan Manajemen Islam
Vol 3, No 1 (2015): BISNIS: Jurnal Bisnis dan Manajemen Islam

PENGARUH KEPERCAYAAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN

Bahrudin, Muhammad (Unknown)
Zuhro, Siti (Unknown)

Article Info

Publish Date
16 Aug 2016

Abstract

This study aimed to examine and explain the effect of variables of customer satisfaction and trust on customer loyalty in the smartphone Samsung Galaxy.It takes 55 users of smartphones who have Samsung Galaxy in Jombang as the research sample.The sampling technique used non-probability, particularly  accidental  sampling  technique. Data are then analyzed by using multiple linear regression analysis. These results indicate that there is a positive and significant impact of customer satisfaction on customer loyalty and trust on customer loyalty.  

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Journal Info
BISNIS : Jurnal Bisnis dan Manajemen Islam
Website

Abbrev

Bisnis

Publisher

Universitas Islam Negeri Sunan Kudus

Subject

Description

Focus Jurnal Bisnis UIN Sunan Kudus focuses on the publication of scholarly articles in the field of Sharia-based business, integrating Islamic values with contemporary business practices. Scope of Journal The journal covers studies in Islamic management and business, including Islamic marketing, ...