INOVASI LAYANAN KEUANGAN DIGITAL (FINTECH) SEBAGAI PENDUKUNG PERTUMBUHAN E- COMMERCE : KAJIAN LITERATUR

Nurul Ramandini (Universitas Muhammadiyah Jakarta)
Hikmah Dzil Hijjah (Universitas Muhammadiyah Jakarta)
Arsalan Bintang Romadi (Universitas Muhammadiyah Jakarta)

Media Riset Bisnis Manajemen Akuntansi
Vol 1, No 2 (2025): Media Riset Bisnis Manajemen Akuntansi

The rapid growth of financial technology (fintech) has significantly supported the expansion of e-commerce. This literature review explores how fintech innovations—such as digital wallets, online payments, and digital lending—enhance transaction efficiency, increase consumer trust, and support small businesses in online markets. Findings indicate a strong synergy between fintech and e-commerce, though challenges remain in data security, regulation, and digital literacy. This study aims to provide a concise overview of fintech's role in driving digital economic growth.Keywords : fintech, e-commerce, digital payment, innovation, digital economy