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All Journal Media Riset Bisnis Manajemen Akuntansi Media Resonansi Pengabdian Masyarakat
Hikmah Dzil Hijjah
Universitas Muhammadiyah Jakarta

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INOVASI TEKNOLOGI BERBASIS E-COMMERCE UNTUK MENDORONG UMKM DALAM TRANSFORMASI DENGAN PRINSIP BISNIS SYARIAH Hikmah Dzil Hijjah; Amanda Tri Utami
Media Riset Bisnis Manajemen Akuntansi Vol 1, No 2 (2025): Media Riset Bisnis Manajemen Akuntansi
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbima.v1i1.448

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are an important part of the Indonesian economy, but many MSMEs still have difficulty using technology and transforming into sharia-based businesses. This study aims to analyze how technological innovation, especially e-commerce, can help MSMEs adapt to sharia business principles. Using a qualitative approach and literature study, this study examines the literature on sharia e-commerce, digital innovation, and the development of MSMEs in the digital era. The results show that e-commerce has great potential to expand the market, increase efficiency, and support sharia transactions such as interest-free financing. In addition, cooperation between digital platforms and sharia financial institutions can strengthen the halal economy. However, challenges such as low digital literacy, lack of infrastructure, and competition from large companies still exist. Therefore, it is important for all parties to cooperate to encourage the digitalization of MSMEs in an inclusive manner and in accordance with Islamic values. Keywords : MSMEs, e-commerce, technology innovation, sharia business, digital transformation.
INOVASI LAYANAN KEUANGAN DIGITAL (FINTECH) SEBAGAI PENDUKUNG PERTUMBUHAN E- COMMERCE : KAJIAN LITERATUR Nurul Ramandini; Hikmah Dzil Hijjah; Arsalan Bintang Romadi
Media Riset Bisnis Manajemen Akuntansi Vol 1, No 2 (2025): Media Riset Bisnis Manajemen Akuntansi
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbima.v1i1.447

Abstract

The rapid growth of financial technology (fintech) has significantly supported the expansion of e-commerce. This literature review explores how fintech innovations—such as digital wallets, online payments, and digital lending—enhance transaction efficiency, increase consumer trust, and support small businesses in online markets. Findings indicate a strong synergy between fintech and e-commerce, though challenges remain in data security, regulation, and digital literacy. This study aims to provide a concise overview of fintech's role in driving digital economic growth.Keywords : fintech, e-commerce, digital payment, innovation, digital economy
ANALISIS MODEL BISNIS UMKM KULINER SATE TAICHAN "TITIK BERKALA" DENGAN PENDEKATAN BUSINESS MODEL CANVAS DAN ANALISIS SWOT Al Anshari; Hikmah Dzil Hijjah; Arsalan Bintang Romadi
Media Resonansi Pengabdian Masyarakat Vol 1, No 1 (2025): Media Resonansi Pengabdian Masyarakat
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrdimas.v1i1.330

Abstract

This study analyzes the business model and development strategy of the culinary MSME "TITIK BERKALA" owned by college alumni. With a case study and qualitative approach, Business Model Canvas and SWOT analysis were used. Data were obtained from observations, interviews, and documents. The results showed that the strength of the business lies in the quality sate taichan menu, affordable prices, and strategic location. Weaknesses include the use of digital technology, financial records, and loyalty programs that are not yet optimal. The study recommends five strategies: digital marketing, menu diversification, management improvement, loyalty programs, and business expansion. This study provides a practical reference for the development of MSMEs by young entrepreneurs and a theoretical contribution to the study of culinary MSME business models in Indonesia.Keywords: Culinary MSMEs, Sate Taichan, Business Model Canvas, SWOT Analysis, Business Model
PEMASARAN DIGITAL MELALUI INSTAGRAM UNTUK MENINGKATKAN VISIBILITAS USAHA KULINER, STUDI MAGANG DI UMKM "TITIK BERKALA" Al Anshari; Hikmah Dzil Hijjah; Arsalan Bintang Romadi
Media Resonansi Pengabdian Masyarakat Vol 1, No 2 (2025): Media Resonansi Pengabdian Masyarakat
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This internship was conducted at Titik Berkala, located on Jl. Raya Cirendeu, with the aim of implementing a digital marketing strategy through Instagram to enhance business visibility. Initial observations revealed that social media utilization was still minimal, despite the business’s strong product appeal among young consumers. Therefore, the internship focused on assisting with the creation of a business Instagram account, producing visual content such as photos and videos, and composing promotional narratives. The internship took place from May 19 to June 6, 2025, with one to two visits per week, using a participatory-descriptive approach. The results showed significant improvement in promotional reach and customer engagement; the account @titikberkala.taichan gained over 160 organic followers within two weeks. This activity demonstrates that digital marketing strategies can be implemented simply and effectively, while also providing students with hands-on experience in applying marketing theory in real business settings.Keywords: MSME, Instagram, digital marketing, internship, culinary business
PENDAMPINGAN STUDI KELAYAKAN BISNIS SYARIAH PADA PENGELOLAAN GEDUNG CENDEKIA UNIVERSITAS MUHAMMADIYAH JAKARTA Al Anshari; Puja Trisena; Wulan Rindyana Syafitri; Hikmah Dzil Hijjah
Media Resonansi Pengabdian Masyarakat Vol 2, No 1 (2026): Media Resonansi Pengabdian Masyarakat
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pendampingan studi kelayakan bisnis syariah pada pengelolaan Gedung Cendekia Universitas Muhammadiyah Jakarta. Gedung Cendekia merupakan aset institusi yang dimanfaatkan sebagai gedung serbaguna untuk kegiatan internal kampus maupun masyarakat umum. Metode pelaksanaan kegiatan meliputi observasi lapangan, wawancara dengan pengelola gedung, serta analisis deskriptif terhadap aspek operasional, pemasaran, sumber daya manusia, dan kesesuaian prinsip syariah. Hasil kegiatan menunjukkan bahwa Gedung Cendekia memiliki potensi yang cukup baik untuk dikembangkan sebagai unit usaha berbasis syariah, namun masih menghadapi beberapa kendala, antara lain keterbatasan promosi, minimnya sumber daya manusia, serta belum adanya penerapan standar operasional berbasis akad syariah secara formal. Melalui kegiatan pendampingan ini, diharapkan pengelola memperoleh pemahaman yang lebih komprehensif mengenai pengelolaan bisnis syariah yang profesional, berkelanjutan, dan sesuai dengan nilai-nilai Muhammadiyah.Kata kunci : Studi kelayakan bisnis syariah; pengabdian masyarakat; gedung serbaguna; akad ijarah; pengelolaan aset Muhammadiyah
Co-Authors Al Anshari Amanda Tri Utami Arsalan Bintang Romadi Nurul Ramandini Puja Trisena Wulan Rindyana Syafitri