SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Vol 8 No 2 (2026): Scientia Journal

PENGARUH SOSIAL MEDIA TIKTOK TERHADAP GAYA KOMUNIKASI REMAJA DI KOTA BATAM

Encah Herlina (universitas putera batam)
Riswandi Riswandi (Universitas Putera Batam)



Article Info

Publish Date
29 Apr 2026

Abstract

The use The rapid growth of TikTok as a social media platform has significantly influenced communication patterns among adolescents in the digital era. TikTok is not only used for entertainment but also serves as a medium for self-expression and social interaction, which may shape users’ communication styles. This study aims to examine the effect of TikTok usage on adolescents’ communication styles in Batam City. The research employed a quantitative approach using a survey method. A total of 100 respondents aged 11–21 years were selected through simple random sampling. Data were collected using a Likert-scale questionnaire and analyzed using simple linear regression with SPSS version 25. The results indicate that TikTok usage has a positive and significant effect on adolescents’ communication styles, with a significance value of 0.000 (p < 0.05). The coefficient of determination (R²) of 0.490 suggests that TikTok usage accounts for 49% of the variance in adolescents’ communication styles, while the remaining 51% is influenced by other factors. These findings support the Uses and Gratifications Theory, which emphasizes active media use to fulfill communication needs. Keywords: TikTok, Social Media, Communication Style, Adolescents

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Journal Info

Abbrev

scientia_journal

Publisher

Subject

Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

Description

SCIENTIA JOURNAL Merupakan Jurnal Mahasiswa Universitas Putera Batam Fakultas Ilmu Sosial dan Humaniora. Jurnal ini untuk mewadahi makalah hasil penelitian mahasiswa Pada Bidang Ilmu Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra. Diharapkan dengan adanya SCIENTIA ...