Garuda - Garba Rujukan Digital

Analisis Framing Pemberitaan Online Relokasi Penduduk Pulau Rempang Pada Media BATAMPOS.CO.ID DAN TRIBUNEWS.COM Ageng Rara Cindoswari; Riswandi Riswandi
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 9, No 1 (2025): Volume 9 Nomor 1 Tahun 2025
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v9i1.11919

Relokasi penduduk Pulau Rempang sebagai bagian dari proyek Rempang Eco City telah memunculkan konflik antara agenda pembangunan nasional dan hak masyarakat lokal. Dalam situasi seperti ini, media berperan penting dalam membentuk persepsi publik melalui cara mereka membingkai berita. Penelitian ini bertujuan untuk menganalisis cara Batampos.co.id dan Tribunnews.com membingkai isu tersebut menggunakan pendekatan kualitatif dengan metode analisis isi berbasis model framing Pan dan Kosicki. Model ini mengkaji struktur sintaksis (penyusunan elemen berita), skrip (kelengkapan informasi 5W+1H), tematik (kohesi naratif), dan retoris (penggunaan diksi, idiom, dan visual). Data diperoleh dari berita utama kedua media pada periode Oktober hingga Desember 2023, yang merupakan masa puncak konflik relokasi. Teknik pengambilan data dilakukan dengan purposive sampling, yang memungkinkan pemilihan berita berdasarkan relevansi dan intensitas liputan. Analisis dilakukan secara interpretatif dengan mempertimbangkan konteks sosial-politik dari masing-masing media. Hasil penelitian menunjukkan bahwa Batampos.co.id cenderung menyoroti konflik sosial dan penolakan warga, sementara Tribunnews.com lebih menekankan aspek pembangunan dan manfaat ekonomi proyek. Perbedaan ini mencerminkan bias ideologis dan keberpihakan media dalam mengonstruksi realitas. Penelitian ini menekankan pentingnya literasi media agar masyarakat mampu mengenali bias pemberitaan dalam isu strategis nasional.

NEGOSIASI EKSKLUSIVITAS: GAYA BAHASA HOST, KOMUNIKASI PERSUASIF, DAN MINAT BELI AUDIENCE PADA LIVE TIKTOK YSL BEAUTY OFFICIAL Frida Solensia Tallo; Riswandi Riswandi
SCIENTIA JOURNAL Vol 8 No 3 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i3.11208

This study examines the negotiation of exclusivity in luxury brand communication through the host’s language style, persuasive communication, and the representation of audience purchase intention in YSL Beauty Official TikTok Live. Traditionally, luxury brands are associated with exclusivity, elegance, high prices, and limited accessibility. The presence of YSL Beauty on TikTok Live a platform commonly perceived as mass oriented and informal has generated public surprise and raised questions regarding the sustainability of luxury brand prestige in digital live commerce.This research employs a qualitative descriptive approach using content analysis. The data consist of verbal expressions delivered by the live host, visual presentation elements, and audience comments collected from selected YSL Beauty Official TikTok Live sessions. No interviews or surveys were conducted, as the study focuses on media content as a communicative text. Data were analyzed through thematic coding to identify patterns of language use, persuasive strategies, and indicators of purchase intention represented in audience interactions.The findings reveal that the host consistently adopts an elegant, soft, and polite language style that aligns with YSL’s luxury brand identity. Persuasive communication is performed through subtle and non-aggressive strategies, emphasizing product quality, sensory experience, brand credibility, and limited availability rather than price-driven promotion. Audience purchase intention is represented through comments expressing curiosity, admiration, product inquiries, and intentions to purchase.The study concludes that TikTok Live functions as a space of exclusivity negotiation, where YSL Beauty successfully reconstructs luxury values within a mass digital platform without diminishing its symbolic prestige.

PENGARUH SOSIAL MEDIA TIKTOK TERHADAP GAYA KOMUNIKASI REMAJA DI KOTA BATAM Encah Herlina; Riswandi Riswandi
SCIENTIA JOURNAL Vol 8 No 2 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i2.11232

The use The rapid growth of TikTok as a social media platform has significantly influenced communication patterns among adolescents in the digital era. TikTok is not only used for entertainment but also serves as a medium for self-expression and social interaction, which may shape users’ communication styles. This study aims to examine the effect of TikTok usage on adolescents’ communication styles in Batam City. The research employed a quantitative approach using a survey method. A total of 100 respondents aged 11–21 years were selected through simple random sampling. Data were collected using a Likert-scale questionnaire and analyzed using simple linear regression with SPSS version 25. The results indicate that TikTok usage has a positive and significant effect on adolescents’ communication styles, with a significance value of 0.000 (p < 0.05). The coefficient of determination (R²) of 0.490 suggests that TikTok usage accounts for 49% of the variance in adolescents’ communication styles, while the remaining 51% is influenced by other factors. These findings support the Uses and Gratifications Theory, which emphasizes active media use to fulfill communication needs. Keywords: TikTok, Social Media, Communication Style, Adolescents

PENGARUH SOSIAL MEDIA TIKTOK TERHADAP GAYA KOMUNIKASI REMAJA DI KOTA BATAM Encah Herlina; Riswandi Riswandi
SCIENTIA JOURNAL Vol 8 No 3 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i3.11284

The use The rapid growth of TikTok as a social media platform has significantly influenced communication patterns among adolescents in the digital era. TikTok is not only used for entertainment but also serves as a medium for self-expression and social interaction, which may shape users’communication styles. This study aims to examine the effect of TikTok usage on adolescents’ communication styles in Batam City. The research employed a quantitative approach using a survey method. A total of 100 respondents aged 11–21 years were selected through simple random sampling. Data were collected using a Likert-scale questionnaire and analyzed using simple linear regression with SPSS version 25. The results indicate that TikTok usage has a positive and significant effect on adolescents’ communication styles, with a significance value of 0.000 (p < 0.05). The coefficient of determination (R²) of 0.490 suggests that TikTok usage accounts for 49% of the variance in adolescents’ communication styles, while the remaining 51% is influenced by other factors. These findings support the Uses and Gratifications Theory, which emphasizes active media use to fulfill communication needs.

Pengaruh Intensitas Menonton Konten Iwil Spill The Tea di Youtube Terhadap Kepercayaan Informasi dan Penyebaran Gosip di Media Sosial NandaTassya Wildan; Riswandi Riswandi
SCIENTIA JOURNAL Vol 8 No 2 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i2.11298

YouTube has transformed the way people access information and interact virtually, and among the many creators producing gossip-related content is a popular podcast channel, Iwil Spill The Tea. The content, themed around the trending phrase “Spill The Tea,” has become synonymous with gossiping. This study aims to analyze the influence of viewing intensity of the Iwil Spill The Tea content on information trust and gossip dissemination. Data were collected from the community through field surveys using a stratified random sampling method. The data were analyzed quantitatively and qualitatively with descriptive techniques, supported by SPSS version 26 using simple linear regression. The results show that viewing intensity significantly influences information trust, with a significance value of 0.003 < 0.05. Furthermore, viewing intensity also has a significant effect on gossip dissemination, with a significance value of 0.039 < 0.05. These findings indicate that the more frequently individuals watch the content, the higher their level of trust in the information presented and the greater their confidence in sharing gossip-related information with others.

PENGARUH KONTEN MUSYAWARAH DI YOUTUBE @NAJWA SHIHAB TERHADAP PERSEPSI SUBSCRIBER PADA ISU-ISU TERKINI PUTRI SURYA NINGSIH BR SINAGA; RISWANDI RISWANDI
SCIENTIA JOURNAL Vol 8 No 2 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to determine the influence of Musyawarah content on the @NajwaShihab YouTube channel toward subscribers' perceptions of current issues. The research employs a quantitative approach with a survey method. Data collection was conducted by distributing questionnaires to 114 respondents who are subscribers of the @NajwaShihab YouTube channel. The data were analyzed using SPSS version 25 software through validity tests, reliability tests, classical assumption tests, and simple linear regression analysis. The results of the validity test showed that all statement items were valid, while the reliability test indicated that the instruments were reliable. The normality test results showed an Asymp. Sig. value of 0.083 (> 0.05), meaning the data are normally distributed, and the heteroscedasticity test result was 0.814 (> 0.05), indicating no heteroscedasticity symptoms occurred. The simple linear regression analysis results demonstrate that Musyawarah content has a positive and significant influence on subscriber perceptions, with a regression coefficient value of 0.647 and a significance value of 0.000 (< 0.05). The regression equation obtained is $Y = 4.508 + 0.647X$. The coefficient of determination ($R^2$) result of 0.862 or 86.2% indicates that the subscriber perception variable can be explained by the Musyawarah content variable, while the remaining 13.8% is influenced by other factors outside this study. Consequently, the hypothesis stating that there is an influence of Musyawarah content on the @NajwaShihab YouTube channel toward subscribers' perceptions of current issues is accepted. Keywords: Musyawarah Content, YouTube, Subscriber Perception, Current Issues.

Strategi Branding Sekolah MAN 1 Batam Dalam Membangun Citra Creating A Successful Qurani'c Di Era Digital Azhra Azhra; Riswandi Riswandi
SCIENTIA JOURNAL Vol 8 No 2 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i2.11318

This study examines the school branding strategy of Madrasah Aliyah Negeri (MAN) 1 Batam in building the institutional image of Creating a Successful Qur’anic Generation in the digital era. The research is grounded in the growing demand for educational institutions, particularly Islamic schools, to strengthen their identity and competitiveness through digital branding. Employing a qualitative descriptive approach with an instrumental case study design, data were collected through in-depth interviews, observation, and documentation involving key stakeholders, including the headmaster, public relations staff, teachers, student affairs officers, students, and parents. The findings reveal that branding at MAN 1 Batam is not merely promotional but functions as a value-based and collaborative process. The headmaster acts as the initiator of brand identity, public relations serve as the executor of digital communication, teachers and student affairs reinforce internal brand values, students emerge as co-creators of institutional image, and parents function as public legitimators. From the perspective of Integrated Marketing Communication (IMC) and digital branding, MAN 1 Batam demonstrates message consistency across multiple digital platforms; however, challenges remain in terms of human resource limitations, content consistency, and students’ exposure to negative digital influences. This study contributes to the discourse on educational branding by emphasizing the importance of actor synergy, value internalization, and digital engagement in shaping a sustainable and credible school image

Strategi Komunikasi Organisasi Dalam Optimalisasi Komunikasi Interpersonal Karyawan PT Bina Cipta Indokarya Di Kota Batam Melati Suci; Riswandi Riswandi
SCIENTIA JOURNAL Vol 7 No 6 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i6.10280

The training services industry in Indonesia, especially in the city of Batam, is growing rapidly. PT Bina Cipta Indokarya is a K3 training service company that has only been established for less than five years. However, in the midst of this young company's journey, a significant challenge arose, especially in terms of internal communication among its employees. PT Bina Cipta Indokarya faces challenges in maintaining smooth interpersonal communication between employees. This is crucial because ineffective communication can directly affect productivity and coordination between employees. The purpose of this study is to look at organizational communication strategies that can improve interpersonal communication at PT Bina Cipta Indokarya. The method used is qualitative, using a descriptive approach based on Snowball Sampling. Data was collected through in-depth interviews and participant observation. The results showed that the company uses four communication approaches: (1) direct communication between superiors and subordinates (simple control), (2) use of communication technology (technical control), (3) structure of formal procedures (bureaucratic control), and (4) development of a mutually supportive communication culture (concertive control). This study confirms the importance of openness, empathy, and emotional support in corporate culture for improving the effectiveness of interpersonal communication.

STRATEGI KAMPANYE DIGITAL ANTI HOAKS PROGRAM TULAR NALAR-MAFINDO DI KOTA BATAM Marisa Triargarini; Riswandi Riswandi
SCIENTIA JOURNAL Vol 7 No 5 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i5.10584

Hoaxes have become a serious issue in the digital era, especially among new internet users who often lack digital literacy. This study aims to analyze the anti-hoax digital campaign strategy implemented by the Tular Nalar-MAFINDO Program in Batam City. The campaign responds to the increasing spread of false information, particularly among the elderly and students. Using a qualitative case study approach, data were collected through in-depth interviews, observations, and documentation. The findings reveal that the campaign strategy was built on clear audience segmentation, multi-stakeholder collaboration, and media selection tailored to target characteristics. The program consists of two main segments: Akademi Digital Lansia (ADL) and Sekolah Kebangsaan (SK), each applying specific communication approaches. Elderly participants responded better to conventional media such as booklets and leaflets, while students were more effectively reached through digital platforms like Instagram and WhatsApp. Evaluation using pre-tests, post-tests, and behavioral observation showed increased awareness and ability to identify hoaxes. The study concludes that a community-based, participatory, and digitally integrated approach can strengthen public resilience against disinformation. The results are expected to serve as a reference for future digital literacy programs in Indonesia

PEMBINAN SISWA SMK 1 BATAM MELALUI PENGUATAN KEWIRAUSAHAAN DIGITAL UNTUK MENDORONG PERTUMBUHAN BISNIS BERKELANJUTAN Muhammad Haldy; Iranda Firiansyah; Vereki Martiano; Riswandi Riswandi; Yujitia Ahdarrijal
PUAN INDONESIA Vol. 8 No. 1 (2026): Jurnal PUAN Indonesia Vol. 8 No. 1 Juli 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v8i1.565

This community service program aimed to strengthen the digital entrepreneurship competencies of students at SMK Negeri 1 Batam by developing a sustainable entrepreneurship ecosystem. The program addressed students’ limited understanding of digital business, online marketing, and business planning despite their strong interest in entrepreneurship. The activities were conducted through interactive lectures, workshops, participatory learning, discussions, mentoring, and business project assistance involving 30 vocational students. Training materials included digital entrepreneurship, Business Model Canvas (BMC), digital marketing, product branding, social media utilization, and the application of artificial intelligence in business. Program evaluation was carried out through pre- and post-assessments, observations, and participants’ business project presentations. The results showed significant improvements in students’ knowledge, digital business skills, entrepreneurial confidence, and ability to develop business ideas and simple business models. The program also strengthened collaboration between the university and the school, creating a supportive learning environment for digital entrepreneurship. Overall, this initiative demonstrates that digital entrepreneurship training effectively enhances vocational students’ entrepreneurial competencies and supports the development of innovative and sustainable young entrepreneurs.

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