Garuda - Garba Rujukan Digital

Analisis Framing Pemberitaan Online Amsakar Achmad sebagai Calon Walikota Batam Potensial pada Media Online Batampos.co.id dan Batamnews.co.id Riswandi; Sholihul Abidin; Lingga Angling Wulung; Anisa Rifqi Aulia; Encah Herlina
Mutiara: Jurnal Ilmiah Multidisiplin Indonesia Vol. 2 No. 3 (2024): JIMI - JULI
Publisher : PT. PENERBIT TIGA MUTIARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61404/jimi.v2i3.275

This study aims to identify and analyze the framing used by BatamPos.co.id and BatamNews.co.id in their coverage of Amsakar Achmad as a candidate for Mayor of Batam, compare the framing employed by these two media outlets, and assess the impact of such framing on public perception. This qualitative research utilizes framing analysis based on framing theory. Primary data consists of news articles from BatamPos.co.id and BatamNews.co.id published during the period of May-June 2024. Secondary data is derived from literature related to framing theory and previous studies. Data collection was conducted through purposive sampling, and analysis was performed by identifying main themes, categorizing the news coverage, and evaluating the impact of framing on public perception. The analysis reveals that the framing of news about Amsakar Achmad on BatamPos.co.id tends to emphasize strong political support, popularity, and Amsakar’s concrete visions and programs. In contrast, BatamNews.co.id focuses more on Amsakar’s direct interactions with the public, local community support, and political communication. Both media construct a positive image of Amsakar, albeit with different approaches. BatamPos.co.id creates the perception that Amsakar is a strong candidate with solid political backing and a clear plan for Batam’s progress, while BatamNews.co.id portrays Amsakar as a leader who is close to the people, adaptive, and collaborative. This research provides insights into how media framing can influence public perception of political candidates.

Sipakalebbi sebagai Model Komunikasi Antarbudaya Etnis Bugis dan Etnis Konjo di Sulawesi Selatan, Indonesia Riswandi, Riswandi
Al-Adabiya: Jurnal Kebudayaan dan Keagamaan Vol 19 No 2 (2024): Al-Adabiya: Jurnal Kebudayaan dan Keagamaan
Publisher : LP2M Institut Agama Islam Sunan Giri (INSURI) Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/adabiya.v19i2.5650

This study aims to describe how Sipakalebbi serves as an intercultural communication model in fostering cultural acculturation between the Bugis and Konjo ethnic communities. This research employs a qualitative approach, utilizing intercultural communication perspectives. Data collection methods include observation and in-depth interviews. The data processing and analysis techniques involve three stages: data reduction, data presentation, and conclusion drawing. The results reveal that the Bugis and Konjo ethnic communities build their relationships with a high level of Sipakalebbi attitude in fostering cultural acculturation. This intercultural communication model of Sipakalebbi is supported by a strong sense of kinship between the two ethnic groups. Driven by three local principles, namely sipakatau (mutual respect), siammasei (mutual love), and siasseajingeng (brotherhood), it can be ensured that the Bugis and Konjo ethnic communities will not encounter difficulties or obstacles in fostering cultural acculturation between them.

ANALISIS SEMIOTIKA INTERPRETASI NILAI MORAL DAN NILAI BUDAYA DALAM FILM WAKTU MAGHRIB: Semiotics, Moral Values, Cultural Values munandar, agie maes; Riswandi, Riswandi
SCIENTIA JOURNAL Vol 7 No 1 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i1.9468

This research analyzes the moral and cultural values in the Indonesian film "WaktuMaghrib," directed by Sidharta Tata. The film explores local myths regarding thedangers associated with twilight, representing moral and cultural values throughCharles Sanders Peirce's semiotics. Using a qualitative method and analysis ofsigns such as symbols, indices, and icons, this study finds that the film not onlypresents classic horror but also delivers moral messages about unity, respect fortradition, and self-reflection. The analysis reveals that "Waktu Maghrib" offers aprofound view on the interaction between traditional beliefs and modern realities,making the film a medium for spiritual reflection as well as culturally richentertainment.

STRATEGI KOMUNIKASI PEMASARAN DALAM MEMBANGUN KEPERCAYAAN PUBLIK UNTUK MENGGUNAKAN PRODUK DAN JASA (KLINIK DERMALOVE BATAM) Mutiara Eka Putri; Riswandi, Riswandi
SCIENTIA JOURNAL Vol 7 No 2 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i2.9516

Strategi komunikasi pemasaran memegang peranan krusial dalam membangun kepercayaan publik terhadap produk dan layanan suatu perusahaan. Penelitian ini bertujuan untuk mengkaji strategi komunikasi pemasaran yang diterapkan oleh Klinik Dermalove Batam dalam membangun kepercayaan masyarakat terhadap produk dan jasa estetika yang ditawarkan. Pendekatan kualitatif digunakan dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi yang melibatkan manajemen dan staf klinik. Hasil penelitian menunjukkan bahwa Klinik Dermalove Batam berhasil membangun kepercayaan publik melalui transparansi informasi layanan dan biaya, ulasan dan testimoni pelanggan yang jujur, fokus pada kualitas dan kebersihan, serta komunikasi yang konsisten dan responsif. Penerapan Integrated Marketing Communication (IMC) yang terintegrasi, meliputi periklanan, hubungan masyarakat, promosi penjualan, pemasaran langsung, penjualan pribadi, pemasaran digital, pemasaran acara, dan manajemen hubungan pelanggan, turut memperkuat posisi klinik di pasar estetika yang kompetitif. Namun, terdapat beberapa faktor penghambat seperti persaingan dengan klinik baru, penyebaran informasi tidak akurat di media sosial, dan kesulitan menghadapi pelanggan yang takut dikenakan upselling. Penelitian ini merekomendasikan diversifikasi layanan, peningkatan edukasi pelanggan, pengelolaan reputasi online, penanganan upselling yang lebih baik, dan pengembangan teknologi digital untuk meningkatkan efektivitas strategi pemasaran. Kesimpulannya, Klinik Dermalove Batam telah berhasil menerapkan strategi komunikasi pemasaran yang efektif dalam membangun kepercayaan publik, meskipun menghadapi beberapa tantangan yang perlu diatasi untuk mempertahankan keunggulan kompetitifnya

PENINGKATAN PENDAPATAN UMKM SEKUPANG MELALUI PENGEMBANGAN SDM DI ERA DIGITAL Haldy, Muhammad; Firiansyah, Iranda; Riswandi, Riswandi; Martiano, Vereki; Saputra, Asron
PUAN INDONESIA Vol. 7 No. 1 (2025): Jurnal PUAN Indonesia Vol. 7 No. 1 Juli 2025
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i1.446

This community service activity focuses on developing the role of human resources (HR) in MSMEs in the digital era to increase the income of micro-enterprises in Sekupang District, Batam City. The main objective of this activity is to improve the capacity and competency of MSMEs' HR so they can adapt to technological developments and increasingly dynamic market competition. Through a series of intensive training sessions and mentoring, participants will be equipped with practical skills in digital management, including digital marketing, social media management, e-commerce utilization, and digital financial literacy. This training is designed to be practical and contextual, tailored to the needs and characteristics of local MSMEs. After participating in this program, MSMEs are expected to be able to optimize digital technology to market their products, reach a wider consumer base, and manage their business finances efficiently. By improving the quality of human resources, business productivity and competitiveness will increase, ultimately impacting revenue growth and business sustainability. This activity also represents a tangible contribution from universities to fostering local community economic empowerment.

Sipakalebbi sebagai Model Komunikasi Antarbudaya Etnis Bugis dan Etnis Konjo di Sulawesi Selatan, Indonesia: Sipakalebbi as an Intercultural Communication Model between the Bugis and Konjo Ethnic Groups in South Sulawesi, Indonesia Riswandi, Riswandi
Al-Adabiya: Jurnal Kebudayaan dan Keagamaan Vol. 19 No. 2 (2024): Al-Adabiya: Jurnal Kebudayaan dan Keagamaan
Publisher : LP2M Institut Agama Islam Sunan Giri (INSURI) Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/adabiya.v19i2.5650

This study aims to describe how Sipakalebbi serves as an intercultural communication model in fostering cultural acculturation between the Bugis and Konjo ethnic communities. This research employs a qualitative approach, utilizing intercultural communication perspectives. Data collection methods include observation and in-depth interviews. The data processing and analysis techniques involve three stages: data reduction, data presentation, and conclusion drawing. The results reveal that the Bugis and Konjo ethnic communities build their relationships with a high level of Sipakalebbi attitude in fostering cultural acculturation. This intercultural communication model of Sipakalebbi is supported by a strong sense of kinship between the two ethnic groups. Driven by three local principles, namely sipakatau (mutual respect), siammasei (mutual love), and siasseajingeng (brotherhood), it can be ensured that the Bugis and Konjo ethnic communities will not encounter difficulties or obstacles in fostering cultural acculturation between them.

Analisis Framing Pemberitaan Online Relokasi Penduduk Pulau Rempang Pada Media BATAMPOS.CO.ID DAN TRIBUNEWS.COM Ageng Rara Cindoswari; Riswandi Riswandi
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 9, No 1 (2025): Volume 9 Nomor 1 Tahun 2025
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v9i1.11919

Relokasi penduduk Pulau Rempang sebagai bagian dari proyek Rempang Eco City telah memunculkan konflik antara agenda pembangunan nasional dan hak masyarakat lokal. Dalam situasi seperti ini, media berperan penting dalam membentuk persepsi publik melalui cara mereka membingkai berita. Penelitian ini bertujuan untuk menganalisis cara Batampos.co.id dan Tribunnews.com membingkai isu tersebut menggunakan pendekatan kualitatif dengan metode analisis isi berbasis model framing Pan dan Kosicki. Model ini mengkaji struktur sintaksis (penyusunan elemen berita), skrip (kelengkapan informasi 5W+1H), tematik (kohesi naratif), dan retoris (penggunaan diksi, idiom, dan visual). Data diperoleh dari berita utama kedua media pada periode Oktober hingga Desember 2023, yang merupakan masa puncak konflik relokasi. Teknik pengambilan data dilakukan dengan purposive sampling, yang memungkinkan pemilihan berita berdasarkan relevansi dan intensitas liputan. Analisis dilakukan secara interpretatif dengan mempertimbangkan konteks sosial-politik dari masing-masing media. Hasil penelitian menunjukkan bahwa Batampos.co.id cenderung menyoroti konflik sosial dan penolakan warga, sementara Tribunnews.com lebih menekankan aspek pembangunan dan manfaat ekonomi proyek. Perbedaan ini mencerminkan bias ideologis dan keberpihakan media dalam mengonstruksi realitas. Penelitian ini menekankan pentingnya literasi media agar masyarakat mampu mengenali bias pemberitaan dalam isu strategis nasional.

Fragmentasi Kewenangan dalam Penyelenggaraan Administrasi Pemerintahan Daerah di Kota Batam: Tinjauan Literatur Kritis Iranda Firiansyah; Riswandi
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7623

Artikel ini bertujuan untuk mengkaji secara komprehensif fragmentasi kewenangan dan dampaknya terhadap administrasi pemerintahan daerah di Kota Batam melalui pendekatan kajian literatur. Metode yang digunakan adalah kajian literatur naratif dengan pendekatan sistematis terbatas, melalui penelusuran jurnal ilmiah, buku akademik, serta dokumen kebijakan yang relevan dengan tema desentralisasi, tata kelola pemerintahan daerah, dan fragmentasi kelembagaan. Hasil kajian menunjukkan bahwa fragmentasi kewenangan berdampak signifikan terhadap rendahnya efektivitas koordinasi kelembagaan, menurunnya kapasitas implementasi kebijakan, melemahnya akuntabilitas publik, serta penurunan kualitas pelayanan publik. Kajian ini menegaskan bahwa fragmentasi kewenangan tidak hanya bersifat administratif, tetapi juga merupakan persoalan tata kelola yang berkaitan erat dengan desain kelembagaan pemerintahan daerah. Artikel ini diharapkan dapat memberikan kontribusi konseptual dalam pengembangan studi administrasi pemerintahan daerah serta menjadi rujukan bagi perumusan kebijakan yang lebih terintegrasi dan adaptif dalam menghadapi kompleksitas kewenangan di tingkat lokal.

NEGOSIASI EKSKLUSIVITAS: GAYA BAHASA HOST, KOMUNIKASI PERSUASIF, DAN MINAT BELI AUDIENCE PADA LIVE TIKTOK YSL BEAUTY OFFICIAL Frida Solensia Tallo; Riswandi Riswandi
SCIENTIA JOURNAL Vol 8 No 3 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i3.11208

This study examines the negotiation of exclusivity in luxury brand communication through the host’s language style, persuasive communication, and the representation of audience purchase intention in YSL Beauty Official TikTok Live. Traditionally, luxury brands are associated with exclusivity, elegance, high prices, and limited accessibility. The presence of YSL Beauty on TikTok Live a platform commonly perceived as mass oriented and informal has generated public surprise and raised questions regarding the sustainability of luxury brand prestige in digital live commerce.This research employs a qualitative descriptive approach using content analysis. The data consist of verbal expressions delivered by the live host, visual presentation elements, and audience comments collected from selected YSL Beauty Official TikTok Live sessions. No interviews or surveys were conducted, as the study focuses on media content as a communicative text. Data were analyzed through thematic coding to identify patterns of language use, persuasive strategies, and indicators of purchase intention represented in audience interactions.The findings reveal that the host consistently adopts an elegant, soft, and polite language style that aligns with YSL’s luxury brand identity. Persuasive communication is performed through subtle and non-aggressive strategies, emphasizing product quality, sensory experience, brand credibility, and limited availability rather than price-driven promotion. Audience purchase intention is represented through comments expressing curiosity, admiration, product inquiries, and intentions to purchase.The study concludes that TikTok Live functions as a space of exclusivity negotiation, where YSL Beauty successfully reconstructs luxury values within a mass digital platform without diminishing its symbolic prestige.

PENGARUH SOSIAL MEDIA TIKTOK TERHADAP GAYA KOMUNIKASI REMAJA DI KOTA BATAM Encah Herlina; Riswandi Riswandi
SCIENTIA JOURNAL Vol 8 No 2 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i2.11232

The use The rapid growth of TikTok as a social media platform has significantly influenced communication patterns among adolescents in the digital era. TikTok is not only used for entertainment but also serves as a medium for self-expression and social interaction, which may shape users’ communication styles. This study aims to examine the effect of TikTok usage on adolescents’ communication styles in Batam City. The research employed a quantitative approach using a survey method. A total of 100 respondents aged 11–21 years were selected through simple random sampling. Data were collected using a Likert-scale questionnaire and analyzed using simple linear regression with SPSS version 25. The results indicate that TikTok usage has a positive and significant effect on adolescents’ communication styles, with a significance value of 0.000 (p < 0.05). The coefficient of determination (R²) of 0.490 suggests that TikTok usage accounts for 49% of the variance in adolescents’ communication styles, while the remaining 51% is influenced by other factors. These findings support the Uses and Gratifications Theory, which emphasizes active media use to fulfill communication needs. Keywords: TikTok, Social Media, Communication Style, Adolescents

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