<![CDATA[Building resilient agri-food systems requires not only technological innovation but also consumer trust, ethical alignment, and inclusive digital platforms. This study examined how multidimensional consumption values relate to digital trust and how digital trust is associated with online ethical purchase intention (EPI) and agribusiness resilience in ethical agri-food e-commerce. The model also included post-purchase satisfaction as a reinforcing factor and perceived risk as both a boundary condition and a direct predictor of digital trust. Survey data from 253 consumers in Central Java who had prior experience purchasing ethically certified coffee through digital platforms were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results revealed that consumption values were positively associated with digital trust, which in turn was positively associated with EPI and agribusiness resilience. Post-purchase satisfaction was positively related to digital trust, whereas perceived risk was negatively related to digital trust and slightly weakened the relationship between consumption values and digital trust. Given the cross-sectional design and the predictive purpose of PLS-SEM, these relationships should be interpreted as predictive associations rather than causal effects. These findings highlight the importance of transparent information, credible certification signals, and risk-reduction mechanisms in supporting ethical consumption and more inclusive agribusiness outcomes. However, the generalizability of the findings was limited by the purposive sampling of experienced ethical buyers in a single region.]]>
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