<![CDATA[Public service innovation has become an important strategy in improving the quality, effectiveness, and accessibility of government services. One of the innovations implemented in the population administration sector is the Gerakan Sayang Anak (GERSANG) Program initiated by the Department of Population and Civil Registration of Kupang City to facilitate the issuance of population documents for newborns. This study aims to analyze the implementation of the GERSANG Program as a public service innovation using the innovation attributes proposed by Rogers, namely relative advantage, compatibility, complexity, trialability, and observability. The study employed a descriptive qualitative approach and was conducted at the Department of Population and Civil Registration of Kupang City. Data were collected through interviews, observations, and documentation involving government officials, health facility representatives, and service users. The data were analyzed using an interactive model consisting of data reduction, data display, and conclusion drawing. The findings indicate that the GERSANG Program provides significant benefits in terms of time efficiency, cost reduction, and ease of access to population administration services. The program is aligned with community needs, has a relatively simple procedure, can be implemented through health facility partnerships, and produces observable outcomes through increased ownership of birth certificates and other population documents for newborns. However, the program has not yet reached its optimal performance due to limited public awareness and unequal cooperation with all health facilities. The study concludes that the GERSANG Program represents an effective public service innovation and contributes positively to improving population administration services and fulfilling children's rights to legal identity from birth.]]>
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