Jurnal Sipakatau
Vol. 3 No. 4 (2026): Juni

Strategic Development of Community-Based Geotourism in the Tigaras Geopark Area, North Sumatra, Indonesia

Bejo Mulyadi (Politeknik Pariwisata Medan, Indonesia)
Dina Rosari (Politeknik Pariwisata Medan, Indonesia)
Suci Tiara Amirah (Macquarie Education Group, Australia)



Article Info

Publish Date
30 Jun 2026

Abstract

This study aims to formulate and prioritize strategic alternatives for community-based geotourism development in the Tigaras Geopark area, North Sumatra, Indonesia. Although the area has considerable scenic and geological value as part of the Toba Caldera Geopark corridor, its tourism development remains constrained by limited accommodation, sanitation, digital promotion, and stakeholder coordination. Using a sequential descriptive-analytic design that combines secondary document analysis with expert judgment, this research applies an integrated SWOT-AHP-QSPM framework to identify strategic factors and prioritize development alternatives. The results show that internal factors dominate the strategic position, with strengths and weaknesses reaching a combined weight of 0.574, while opportunities and threats reach 0.426. The normalized IFAS and EFAS scores (2.86 and 2.89) position Tigaras in a growth-oriented SO quadrant. The highest-ranked QSPM priority is the SO strategy, namely improving road access, digital infrastructure, and destination promotion (TAS = 1.28). The WO strategy, focused on strengthening community-based tourism governance, ranks second (TAS = 1.08). Within the Tigaras case, these findings indicate that sustainable geotourism development requires infrastructure modernization, digital transformation, community capacity-building, and environmental protection.

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Journal Info

Abbrev

Sipakatau

Publisher

Subject

Religion Arts Humanities Computer Science & IT Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Social Sciences Veterinary Other

Description

1. Social Sciences, Economics, Psychology, Tourism, and Community Development Coaching and mentoring for leadership, performance improvement, and community empowerment Psychological and behavioral dimensions of community programs including motivation, behavior change, and ethics Volunteerism ...