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Bejo Mulyadi
Management Hospitality, DIPA Politeknik Pariwisata Medan, Indonesia
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Pricing and Promotion Strategies for Hotel Room Occupancy Rates at Niagara Parapat Hotel, Girsang Sipangan Bolon District, Simalungun Regency, North Sumatra Bejo Mulyadi; Bakti Gunawan; Dina Rosari; Julianto Julianto
Maneggio Vol. 2 No. 5 (2025): OCTOBER-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/zqkyhx40

Abstract

This study aims to analyze To obtain information on whether there is a positive and significant influence of partial pricing strategies on room occupancy rates at the Niagara Hotel Parapat. The method used in this study is quantitative descriptive with a purposive sampling technique. The analysis tool used is multiple linear regression. From this study, it is known that from 45 respondents who answered the questionnaire with the results of the study, it was obtained that price has a significant effect on hotel room occupancy rates. This can be seen from the calculated t-value of 5.536 which is greater than the t-table value of 2.022 at a significance level of 5%. Thus, the hypothesis stating that price has an effect on room occupancy rates is accepted. Promotion has a significant effect on hotel room occupancy rates. This can be seen from the calculated t-value of 2.287 which is greater than the t-table value of 2.022 at a significance level of 5%. Thus, the hypothesis stating that promotion has an effect on room occupancy rates can be accepted. Price and promotion have a simultaneous effect on hotel room occupancy rates. This is evident from the significance value (Sig) of 0.000, which is lower than the significance level (α) of 0.05. Thus, the hypothesis that price and promotion jointly influence room occupancy rates is accepted.
Strategic Development of Community-Based Geotourism in the Tigaras Geopark Area, North Sumatra, Indonesia Bejo Mulyadi; Dina Rosari; Suci Tiara Amirah
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 3 No. 4 (2026): Juni
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/sipakatau.v3i4.985

Abstract

This study aims to formulate and prioritize strategic alternatives for community-based geotourism development in the Tigaras Geopark area, North Sumatra, Indonesia. Although the area has considerable scenic and geological value as part of the Toba Caldera Geopark corridor, its tourism development remains constrained by limited accommodation, sanitation, digital promotion, and stakeholder coordination. Using a sequential descriptive-analytic design that combines secondary document analysis with expert judgment, this research applies an integrated SWOT-AHP-QSPM framework to identify strategic factors and prioritize development alternatives. The results show that internal factors dominate the strategic position, with strengths and weaknesses reaching a combined weight of 0.574, while opportunities and threats reach 0.426. The normalized IFAS and EFAS scores (2.86 and 2.89) position Tigaras in a growth-oriented SO quadrant. The highest-ranked QSPM priority is the SO strategy, namely improving road access, digital infrastructure, and destination promotion (TAS = 1.28). The WO strategy, focused on strengthening community-based tourism governance, ranks second (TAS = 1.08). Within the Tigaras case, these findings indicate that sustainable geotourism development requires infrastructure modernization, digital transformation, community capacity-building, and environmental protection.
Optimized Regional Development Planning for Samosir Tourism: Integrating Seasonal Accommodation Occupancy and Sustainable MSME Empowerment Dina Rosari; Ngatemin Ngatemin; Dewi Yanti; Bejo Mulyadi
Jurnal Mamangan Vol 13, No 2 (2024): Special Issue: Jurnal Ilmu Sosial Mamangan, Accredited 2 (SK Dirjen Ristek Dikt
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v15i1.11474

Abstract

This study examines tourism seasonality's impact on accommodation occupancy and MSME performance in Samosir Regency, Lake Toba UNESCO Global Geopark, using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with a complete census of 80 stakeholders. Results confirm seasonality strongly predicts occupancy fluctuations (β=0.69, p<0.001, R²=0.48), while bidirectional occupancy-MSME linkages explain 41% of MSME revenue instability (β=0.46/0.31, p<0.001/0.002). Stakeholder integration emerges as the dominant driver of regional planning effectiveness (β=0.51, p<0.001), alongside occupancy (β=0.24) and MSME inputs (β=0.33), accounting for 63% of planning variance (SRMR=0.067). Findings provide an empirical framework for optimized planning, integrating seasonality mitigation, MSME empowerment, and inclusive governance to achieve sustainable tourism development in Indonesia's super-priority destinations.
Strategic Development of Village-Owned Enterprises for Enhancing Village Revenue Kipkemboi Kandie; Bejo Mulyadi; Iwan Riady; Sujani Sujani
Economy and Finance Enthusiastic Vol. 3 No. 2 (2025): July-December
Publisher : Tinta Emas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/efe.v3i2.474

Abstract

Village-Owned Enterprises (BUMDes) play a crucial role in driving rural economic development and supporting the financial independence of villages. However, many BUMDes, including in Suntalangu Village, face challenges in optimizing their potential to significantly contribute to Village Original Income (PADes). Addressing these issues is essential to ensure sustainable village-level economic growth and improve community welfare. This study aims to identify and formulate business development strategies for BUMDes Suntalangu to increase PADes. Using the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis method, the study evaluates internal and external factors influencing BUMDes performance. The analysis results indicate that while BUMDes has growth opportunities, existing weaknesses hinder its development. Proposed strategies to address these challenges include optimizing current assets, diversifying business activities based on untapped local potential, enhancing human resources through entrepreneurship training and education, and improving promotion and marketing through social media. The implementation of these strategies is expected to strengthen BUMDes' contribution to PADes and the economic welfare of the local community.
Hospitality-Based Sustainable Tourism Model for Regional Development in North Sumatra, Indonesia Dina Rosari; Bejo Mulyadi
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 3 No. 5 (2026): August
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/sipakatau.v3i5.1011

Abstract

Sustainable tourism can contribute to regional development when environmental responsibility, community participation, hospitality performance, and economic benefits are managed within an integrated framework. This study develops and empirically examines a Hospitality-Based Sustainable Tourism Model that explains how Sustainable Tourism Practices contribute to Regional Development Performance through Hospitality Competitiveness in selected tourism destinations in North Sumatra, Indonesia. The study employed a quantitative cross-sectional design involving tourism stakeholders representing hospitality businesses, tourism operators, government agencies, local communities, and tourism organizations. Data were collected using a structured questionnaire. The measurement and structural models were evaluated through instrument validity and reliability assessment, exploratory factor analysis, confirmatory factor analysis, structural equation modeling, and mediation analysis using a bootstrapping procedure. The findings confirm that Sustainable Tourism Practices strengthen Hospitality Competitiveness and contribute positively to Regional Development Performance. Hospitality Competitiveness also enhances Regional Development Performance and partially mediates the relationship between sustainable tourism practices and regional development. These results indicate that sustainability-oriented tourism generates stronger regional benefits when environmental stewardship, community involvement, cultural preservation, and responsible governance are translated into competitive hospitality services, workforce capability, innovation, destination image, and visitor value. Tourism sustainability and hospitality competitiveness should be managed as interconnected regional development priorities rather than as separate policy agendas. This study integrates sustainable tourism, hospitality competitiveness, and regional development into a unified empirical model, highlighting hospitality competitiveness as an important mechanism through which sustainability practices are translated into broader regional development outcomes.
Co-Authors Bakti Gunawan Dewi Yanti Iwan Riady Julianto Julianto Kipkemboi Kandie Ngatemin Ngatemin Rosari, Dina Suci Tiara Amirah Sujani Sujani