<![CDATA[Despite the rapid integration of immersive technologies in STEM disciplines, the pedagogical potential of Augmented Reality (AR) in primary humanities education, particularly social studies, remains significantly under-researched. Social studies concepts are frequently perceived by young learners as abstract and monotonous, leading to a critical decline in academic engagement. This study aims to address this gap by examining the empirical effect of AR-assisted learning media on the learning motivation of elementary school students during social studies instruction. Employing a quantitative approach with a quasi-experimental design, this research involved 76 third-grade students from SD Negeri Anyar 1, purposively divided into an experimental class (n = 38, utilizing AR-integrated media) and a control class (n = 38, utilizing conventional instructional methods). Data on student motivation were rigorously collected through structured observation techniques and analyzed using both descriptive statistics and inferential parametric tests, including independent and paired-sample t-tests. The findings demonstrated that the integration of AR-assisted learning media exerts a highly positive and statistically significant effect on students' learning motivation. Descriptive analysis indicated that the experimental group achieved an exceptional post-test motivation score (M = 89.46, falling into the very high category), whereas the control group remained substantially lower (M = 60.15, categorized as low). Inferential statistical testing confirmed this disparity to be highly significant (p < 0.001). These results suggest that AR effectively bridges the gap between abstract historical or geographical concepts and the cognitive processing of young learners by providing interactive, three-dimensional visualizations. Consequently, this study underscores that AR-assisted media serves as a powerful pedagogical intervention to overcome low student engagement, offering valuable insights for educators and curriculum designers aiming to modernize primary education.]]>
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