<![CDATA[This study aims to determine the effectiveness of Sherly Tjoanda’s Public Relations campaign in shaping public opinion. In the era of digital media development, Public Relations activities play an important role in building image and influencing public perceptions. This research applies a quantitative approach using a survey method involving respondents who are familiar with Sherly Tjoanda’s communication campaign. Data were collected through questionnaires and analyzed using statistical techniques to examine the influence of Public Relations campaigns on public opinion. The results indicate that Sherly Tjoanda’s Public Relations campaign significantly influences the formation of public opinion. This effectiveness can be seen through clear message delivery, optimal use of social media, and the communicator’s credibility in creating positive public perceptions. Therefore, a well-designed Public Relations campaign can serve as an effective tool for shaping public opinion.]]>
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