Jurnal Ilmiah Edunomika (JIE)
Vol. 10 No. 2 (2026): EDUNOMIKA

Dinamika Psikologis Investor Ritel di Era Volatilitas Harga Emas Ekstrem: Eksplorasi Fenomena Fear of Missing Out (FOMO) dan Ilusi Safe-Haven pada Pengguna Aplikasi Emas Digital

Fitayantri Tamau (Perbankan dan Keuangan Digital, Akademi Bisnis dan Keuangan Primaniyarta)
Francisca Anggun Therok (2Bisnis Digital, Akademi Bisnis dan Keuangan Primaniyarta Manado)
Siti Harwianti Santoso (Bisnis Digital, Akademi Bisnis dan Keuangan Primaniyarta Manado)



Article Info

Publish Date
30 Jun 2026

Abstract

Thi~s stu~d~y e~xami~ne~s the~ psychologi~cal d~ynami~cs of re~tai~l i~nve~stors ami~d~ e~xtre~me~ gold~ pri~ce~ volati~li~ty, focu~si~ng on the~ e~me~rge~nce~ of Fe~ar of Mi~ssi~ng Ou~t (FOMO) and~ the~ i~llu~si~on of safe~-have~n among u~se~rs of d~i~gi~tal gold~ savi~ngs appli~cati~ons. The~ re~se~arch was moti~vate~d~ by the~ sharp e~scalati~on of gold~ pri~ce~s d~u~ri~ng 2024–2026—from approxi~mate~ly U~SD~ 2,040 pe~r troy ou~nce~ i~n e~arly 2024 to ove~r U~SD~ 5,176 pe~r troy ou~nce~ i~n the~ fi~rst qu~arte~r of 2026—alongsi~d~e~ the~ rapi~d~ growth of fri~cti~onle~ss d~i~gi~tal i~nve~stme~nt platforms i~n I~nd~one~si~a. U~si~ng a qu~ali~tati~ve~ d~e~scri~pti~ve~ approach wi~th a phe~nome~nologi~cal d~e~si~gn, d~ata we~re~ colle~cte~d~ i~n Manad~o Ci~ty throu~gh i~n-d~e~pth i~nte~rvi~e~ws, obse~rvati~on, and~ d~ocu~me~ntati~on i~nvolvi~ng le~ctu~re~rs, stu~d~e~nts, and~ me~mbe~rs of the~ ge~ne~ral pu~bli~c, se~le~cte~d~ throu~gh pu~rposi~ve~ sampli~ng. D~ata analysi~s followe~d~ the~ i~nte~racti~ve~ mod~e~l of Mi~le~s, Hu~be~rman, and~ Sald~ana, su~pporte~d~ by sou~rce~ and~ te~chni~qu~e~ tri~angu~lati~on. The~ fi~nd~i~ngs re~ve~al thre~e~ pri~nci~pal conclu~si~ons: (1) the~ me~ani~ng of gold~ has shi~fte~d~ from a prote~cti~ve~ i~nstru~me~nt to a spe~cu~lati~ve~ asse~t promi~si~ng rapi~d~ capi~tal gai~ns; (2) i~nve~stme~nt d~e~ci~si~ons we~re~ pre~d~omi~nantly d~ri~ve~n by FOMO, he~rd~ be~havi~or, anchori~ng bi~as, and~ cogni~ti~ve~ d~i~ssonance~ rathe~r than fu~nd~ame~ntal analysi~s; and~ (3) the~ fri~cti~onle~ss archi~te~ctu~re~ of d~i~gi~tal gold~ appli~cati~ons i~nte~nsi~fi~e~d~ psychologi~cal vu~lne~rabi~li~ty and~ faci~li~tate~d~ i~mpu~lsi~ve~ bu~yi~ng at ove~rbou~ght marke~t cond~i~ti~ons, re~i~nforci~ng the~ safe~-have~n i~llu~si~on. Keywords: be~havi~oral fi~nance~, FOMO, safe~-have~n, d~i~gi~tal gold~, re~tai~l i~nve~stor  

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Journal Info

Abbrev

jie

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Description

Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi ...