<![CDATA[The purpose of this research to know the effect of Brand Image and Customer Relationship Management to Customer Satisfaction in improving Repetitive Buying. In this study, there are four variables : brand image (X1), customer relationship management (X2), customer satisfaction (Y1), and repetitive buying (Y2). Population and sample in this research is all customers Salon Johnny Andrean Mall Ska Pekanbaru, with a sample of 100 respondents were selected by using purposive sampling method with criteria used is the Salon Johnny Andrean Mall Ska Pekanbaru at least 2 times. Collecting data in this study with questionnaire method. To analyze the data in this study using path analysis with program SPSS for Windows Version 21. The results showed that : 1) the brand image have a positive influence and significant impact to customer satisfaction with path coefficient 0,572, 2) the brand image have a positive influence and significant impact to repetitive buying with path coefficient 0,234, 3) the customer relationship management have a positive influence and significant impact to customer satisfaction with path coefficient 0,355, 4) the customer relationship management have a positive influence and significant impact to repetitive buying with path coefficient 0,224, 5) the customer satisfaction have a positive influence and significant impact to repetitive buying with path coefficient 0,292.Keywords : Brand Image, Customer Relationship Management, Customer Satisfaction, and Repetitive Buying.]]>
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