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All Journal Jurnal Ekonomi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi IJEBA (International Journal of Economic, Business & Applications) Jurnal Riset Bisnis dan Investasi Dinasti International Journal of Digital Business Management PEKBIS Jurnal Manajemen Pemasaran dan Perilaku Konsumen QISTINA: Jurnal Multidisiplin Indonesia Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Journal of Management Accounting Business and International Research West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies Jurnal Akuntansi Hukum dan Edukasi
Tengku Firli Musfar
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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Peran Promotional Mix Dalam Membentuk Brand Image Produk City Car di Kota Pekanbaru (Studi Kasus pada Daihatsu Sirion) Dita, Monika; Nursanti, Aida; Musfar, Tengku Firli
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

The purpose of this research is to examine the role of promotional mix variables which consist of advertising, personal selling, sales promotion, public relations, and direct marketing towards brand image of Daihatsu Sirion car in Pekanbaru. Sample’s selection that used with the method of non-probability sampling. Selected sample is consumer who uses Daihatsu Sirion car specifically who lives in Pekanbaru city, ever been involved in Daihatsu Sirion promotional mix activity, and the consumer that considered mature enough (about 20 years old) to fill the questionnaire.The data analysis that used is multiple regression linear analysis which use SPSS version 20. The result indicates simultaneously that all variables of promotional mix have a role in make a brand image of Daihatsu Sirion car in Pekanbaru. Known partially that only sales promotion and direct marketing variables that has significant effect for brand image of Daihatsu Sirion car in Pekanbaru. Public relation variable also has the role in establish brand image of Daihatsu Sirion car in Pekanbaru, however it is not significant. Sales promotion is a kind of promotional mix variable that has the most dominant role on establish brand image of Daihatsu Sirion car in Pekanbaru.
Analisis Pengaruh Segmentasi Gaya Hidup Terhadap Keputusan Penggunaan Dan Kepuasan Konsumen Jasa Simply Fresh Laundry Di Kota Pekanbaru Hasanuddin, Roy; ', Jushermi; Musfar, Tengku Firli
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This Research aim to to analyse comprehensive influence of eksogen construct which consist of Activity, Interest and Opinions on endogen construct which consist of Decision of Usage and Cutomer Satisfaction on Simply Fresh Laundry service in Pekanbaru City. In this research there are five variable that is Activity(X1), Interest(X2), Opinions( X3), Decision of Usage ( Y1) and Cutomer Satisfaction (Y2). Population of this research is all society who using Simply Fresh Laundry service in Pekanbaru City with sampel counted 150 selected responder use method of acidential sampling. In take of data at this research that is by giving kuesioner at responder. In analyse data, this research use method of Structural Equation Modelling ( SEM) constructively AMOS version 22. Result of this research indicate that Activity, Interest and Opinions in service of Simply Fresh Laundry in Pekanbaru City have an effect on Decision of Usage and Cutomer Satisfaction of Simply Fresh Laundry service in Pekanbaru City. In influence to Decision of Usage and Cutomer Satisfaction, Activity variable more dominant influence compared to Interest and OpinionsKeywords: Life Style, Activity, Interest, Opinions Decision Of Penggunaa, Decision of Usage, Cutomer Satisfaction, Simply Fresh Laundry
Pengaruh Keluarga dan Kelompok Referensi Terhadap Keputusan Konsumen Membeli Kosmetika Khusus Pria (Studi Kasus Merek Nivea Men di Kota Pekanbaru) Syifa, Silvia; Sulistyowati, Lilis; Musfar, Tengku Firli
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The purpose of this research is to testing the influence of family and reference group which contains of friendship group, work group, shopping group, consumer-action group, and netizen toward consumer decision on purchasing The Nivea Men Brand in Pekanbaru. The sample of this research are Nivea Men consumers, they are teenager men in Pekanbaru. Sample of this research only consumers that using Garnier Men who purchasing the products with their own money (not present or gift), and consumers that considered mature enough to fill up the questioner (more than 17 years old). Data analysis using SPSS 20 with multiple linear regressions method. The results indicate that not all variable significantly influence on consumer decision to purchase Nivea Men brand in Pekanbaru. Only friendship group variable and consumer-action group variable have significant influence on consumer decision to purchase men’s cosmetic from Nivea Men brand in Pekanbaru.Keywords: family, friendship group, work group, shopping group, consumer-action group, netizen, and consumer purchasing decision.
PENGARUH KELUARGA DAN KELOMPOK REFERENSI TERHADAP KEPUTUSAN KONSUMEN MEMBELI KOSMETIKA KHUSUS PRIA MEREK GARNIER MEN (STUDI KASUS DI PEKANBARU) Debora, Ris; Sulistyowati, Lilis; Musfar, Tengku Firli
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research is conducted to test the influences of family and reference group which are contained of Friendship, Working, Purchase, Consumer-action, and Web Group towards purchase intention of Garnier Men cosmetics in Pekanbaru. Samples of this research are Garnier Men’s consumer from both teenagers and men in Pekanbaru. Samples are chosen by using some sort of method and it were both only self-purchase and mature user above 17 years old. In this research, linear regression method is chosen for data analysis by SPSS version 20 and the the result shows that there are some affecting variables which didn’t significantly affect purchase intention of Garnier Men cosmetics in Pekanbaru. Family and Friendship Group are the only affecting variables that significantly affect purchase intention of Garnier Men in Pekanbaru.Keywords: Family, Reference Group, Friendship, Working, Purchase, Consumeraction, Web, Purchase Intention
ANALISIS TINGKAT BRAND LOYALTY PENGGUNA JASA TRANSPORTASI BUS MAKMUR TRAYEK PEKANBARU - MEDAN Elisabeth, Novita; Restuti, Sri; Musfar, Tengku Firli
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This Research aim to know storey of brand loyalty service users of Makmur bus transportation route Pekanbaru - Medan. Research executed in Great Terminal Port Payung Sekaki ( TBRPS) Pekanbaru. This Population Research all service user of CV Makmur transportation. Prosperous route of Pekanbaru – Medan Class of AC-TOILET in the year 2014. Pursuant to from result of obtained calculation by using descriptive analysis, passing frequency distribution test that majority service user of Makmur Bus transportation Pekanbaru Route Pekanbaru – Medan have storey faithfulness of brand storey of Likes brand the among 5 level faithfulness of brand. Position faithfulness of customer storey of Likes brand the meaning service user of Makmur Bus transportation cutomer which seriously take a fancy to brand and have emotional binding with Prosperous brand. Cutomer residing in storey of loyalty this represent customer which must be defended and improved to be able to climb higher level again that is buyer committedKeywords: Brand Loyalty, Consumer, Service Transportation
ANALISIS PENGARUH COUNTRY OF ORIGIN (COO) DAN BRAND IMAGE TERHADAP PERCEIVED QUALITY DAN PURCHASE INTENTION SMARTPHONE OPPO DI KOTA PEKANBARU Simanjuntak, Bernando; Restuti, Sri; Musfar, Tengku Firli
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
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This study aims to analyze the influence of Country of Origin and Brand Image on Perceived Quality and Purchase Intention OPPO Smartphone in Pekanbaru. The sampling method using a census of all the population being sampled. The data used in this study is primary data obtained from questionnaires. The total sample of 96 respondents who are employees of Hotel Comfort Dumai. The analysis technique used is path analysis method. The results showed that variable Country of Origin and Brand Image has positive and significant effect on Perceived Quality and Purchase Intention. The variable that has the most dominant influence on Purchase Intention is a Brand Image variable. From this study obtained Rsquare value of 0,803 for the influence on Purchase Intention, this means that 80.3% Purchase Intention variable can be explained by Country of Origin, Brand Image and Perceived Quality variable and the remaining 19.7% is explained by other variables outside the equation.Keywords: Country of Origin, Brand Image, Perceived Quality, Purchase Intention
PENGARUH KREDIBILITAS CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIANDAN KEPUASAN KONSUMEN YOU-C 1000 VITAMIN CDI KOTA PEKANBARU Pakpahan, Eryck Simon Bolivar; Restuti, Sri; Musfar, Tengku Firli
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The Celebrity Endorsement is a marketing strategy that makes a product differentiable in this competitive era.Celebrity endorsement is very useful advertising cue to attract or to make more customers and also helpful to attain potential customers attention towards the product or service. Companies use this strategy for brand recognition. The main purpose of the study was to measure the Impact Of Celebrity Endorser Credibility On Purchasing Decision and Costumer Satisfaction You-C 1000 Vitamin C In Pekanbaru. The population in this study is the television viewer in Pekanbaru with a total sample of 96 respondents. Independent variables were the Endorser Credibility, while the Purchasing Decision and Costumer Satisfaction was the dependent variable. Analysis of data using path analysis with SPSS version 20.0.The results showed that the Endorser Credibility significantly influence Purchasing Decision. Endorser credibility significantly influence Costumer Satisfaction. Purchasing Decision significantly influence Costumer Satisfaction You-C 1000 Vitamin C in Pekanbaru.This means, that the endorser credibility has been successfuly make costumer to making decision to purchase the product, and the costumer satisfaction at category satisfied.Keywords: CelebrityEndorserCredibility, Purchasing Decision, Customer Satisfaction.
ANALISIS TINGKAT KEPUASAN PELANGGAN TOYOTA ATAS RELATIONSHIP MARKETING DAN LAYANAN PURNA JUAL PADA PT. AGUNG TOYOTA SUTOMO DI PEKANBARU Syahputra, Dedi; Nursanti, Aida; Musfar, Tengku Firli
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
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This research was conducted at PT. General Toyota Sutomo in Pekanbaru with the aim to identify and analyze the Toyota Customer Satisfaction on Relationship Marketing and Sales Service at PT. General Toyota Sutomo in Pekanbaru. This study uses primary data obtained from interviews and giving questionnaires to all employees of PT. General Toyota Sutomo in Pekanbaru. Secondary data were obtained relating to the object and the organizational structure of the population in this study were all employees amounted to 140 people and sampled. The analytical method used in this research is descriptive method. From the testing that has been done by the method Diskriftif, after-sales service variables are variables that have the greatest degree of satisfaction which consists of indicators, Giving insurance, care services, repair services providers, product usage instructions, existence of the company's attention. The level of customer satisfaction at PT. General Toyota in Pekanbaru including quite appropriate classification. This is reflected in the results of the analysis of the suitability and performance levels.Keyword: Level of Customer Satisfaction, Relationship and Sales Service
PENGARUH TINGKAT PENDIDIKAN, PENGALAMAN KERJA DAN PENEMPATAN TERHADAP KINERJA KARYAWAN PADA PT. BANK RIAU KEPRI CABANG TELUK KUANTAN Reza, Wahyu Prima; ', Marzolina; Musfar, Tengku Firli
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
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This study aims to determine how the effect of the level of education, work experience and placement on the performance of employees at PT. Bank Riau Riau Kepri Cabang Teluk Kuantan. As for the population in this study were all employees of PT.Bank Riau Riau Kepri Cabang Teluk Kuantan totaling 55 employees. While the sampling is done by making all employees as a sample. Analysis of the data used is descriptive analysis with quantitative analysis tools that multiple linear regression with SPSS version 18:00. From the testing that has been done, simultaneous test shows that the level of education, work experience and placements influence on the performance of employees, while the partial test showed that the level of education, work experience and placement partial effect on the performance of employees. Employee performance needs to be optimized to the planned objectives can be achieved. For that is expected to the leading companies that pay attention to the harmony of communication that exists among employees at work. For example, by giving more work done in groups so that communication among employees can be properly maintained. Thus employees are expected to work with the maximum. With that employees will feel heavy for leaving the company.Keyword : Education, Work Experience, Placement and Performance Employees.
PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN DAN LOYALITAS PELANGGAN PADA PRODUK KECANTIKAN MEREK MAKE OVER DI KOTA PEKANBARU Jayanti, Elda; Samsir, Samsir; Musfar, Tengku Firli
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 1 (2018): Wisuda Februari 2018
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This research is done on Beauty Products Brand Make Over in Pekanbaru City. With the aim to know and analyze the influence of product quality and brand image to customer satisfaction and customer loyalty On beauty products make over brand In Pekanbaru City. Where in this study population is women who have age 20 to 49 years who is domiciled in Pekanbaru City Riau Province. The sample used in this research is 104 customer and data processing using path analysis method. Based on the results of the test if the data by using the path analysis can be taken several conclusions are: there is a significant influence between product quality variables on customer satisfaction, there is a significant influence between brand image variable to customer satisfaction, there is a significant influence between product quality variables on customer loyalty , there is significant influence between variable of brand image to customer satisfaction, there is significant influence between customer satisfaction variable to customer loyalty, there is significant influence between product quality variable to customer loyalty through customer satisfaction, and there is no significant influence between variable of brand image to customer loyalty through customer satisfaction.Keyword: Product Quality, Brand Image, Satisfaction and Loyalty
Co-Authors ', Jushermi ', Marzolina Aida Nursanti Alrijal Rizqa Alvionita, Agnes ARI KURNIAWAN Dayanti, Elvina Dian Pratiwi Fajri Mubarak Natsir Fitriana ' Gatot Wijayanto Henni Noviasari Ika Wijayanti Irzaki, M. Alfin Jayanti, Elda Julita Fransiska Tambunan Jusherm, Jusherm Jushermi ' Jushermi - Jushermi Jushermi Jushermi Jushermi, Jushermi Lilis Sulistyowati Lilis Sulistyowati Maharani Maharani, Maharani Mardio Alexi Mariyah, Husnul Meilisa Meilisa Monika Dita Monina Selfi Karlina Nabilla, Mutiya Nayoga, Muhammad Nely Novita Novita Elisabeth, Novita Pakpahan, Eryck Simon Bolivar Prima Andreas Siregar Rahman, M Aldi Rani Parlina Reza, Wahyu Prima Riauni, Muhammad Alfarabi NL Ris Debora Roy Hasanuddin Samsir Samsir, Samsir Sari Wenda M Sharnuke Asrilsyak Silvia Syifa Simanjuntak, Bernando Sri Restuti Sutrisna, Muhammad Dede Syahputra, Dedi Taufiqurrahman ' Taufiqurrahman Taufiqurrahman Thomas, Jody Derwin Trisia Lika Vivi Novia wahyudi, beny Yani, Sulisti Yelgo Daniel Turnip Yusaz, Gatri Marzandariola Zaharatul Miladiah Zulhendrawan ' Zulkarnain '