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Sri Restuti
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ANALISIS SEGMENTASI PASAR BERDASARKAN DEMOGRAFIS DAN PERILAKU DIDASARKAN MANFAAT PADA NASABAH KREDIT PT. BPR MITRA RAKYAT RIAU KOTA PEKANBARU restuti, Sri
Jurnal Tepak Manajemen Bisnis Vol 7, No 1 (2015)
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This study aims to analyze the characteristics of the market segmentation of the Customer Credit PT. BPR Mitra Rakyat Riau based on demographics and behavior based on the merits, to analyze the prioritized segments as a target market and to analyze the competitive strategies are most appropriate. The study population was a credit to all customers in December 2013 amounted to 897 customers. The research sample using Taro Yamane formula amounted to 136 customers.Research results (1) Market segmentation based on behavioral formed consisting benefit from quality service and economical consisting of 8 new factors based on the amount of the interest owned by the accuracy and speed of transactions and complaints officer, the officers ability to serve and lighter penalty charge, suitability capability, flexibility and cost of a light installment, the credibility of the BPR and ease of information, billing procedures and office location, suitability and comfort schedule service, speed of loan disbursements and repayments late fee. With the number of customers as many as 71 people, or 52.20%, (2) segment is prioritized as a target market is the segment 2 with a lot of customers by 71 people, or 52.20%, ie factor 1 (Accuracy and speed of transactions and complaints officer), factor 2 (capability officers in serving and lighter penalty charge), factor 3 (Suitability capability, flexibility and cost lightweight installment), factor 4 (BPR credibility and ease of information), factor 7 (Speed Credit Realization) and factor 8 (penalty delay Instalment). Profile formed on segment 2 are customers aged <25 years, 36-45 years and> 55 years, the last education <high school, high school, S1 / S2, civil servants, entrepreneurs, businessmen / traders, others, and the average income per month for 2 million - 5 million 5 million - 10 million and (3) the competitive strategy is the most appropriate notice the most dominant factor in the credit interest on the first factor on the accuracy and speed of transactions and complaints officer in the indi- indicators: accuracy in obtaining the information, the administrative process in accordance with a predetermined schedule, promptness in servicing the teller cash transactions, alertness of officers serving the complaint, the speed in providing credit information and administrative processes and rapid preparation of credit applicationsKeywords: Market Segmentation, Demographics and Behavior.
PENGARUH DIMENSI KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITAS NASABAH TABUNGAN SINAR PADA PT. BANK RIAU KEPRI CABANG TELUK KUANTAN Wahyudi. M, Juju Eka; Restuti, Sri
Jurnal Tepak Manajemen Bisnis Vol 7, No 2 (2015)
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This study aims to analyze the influence of the dimensions of quality of the service whichconsists of Tangible (direct evidence), Empathy, Responsiveness (responsiveness), Reliability(reliability), Assurance (collateral) for customer satisfaction and loyalty SINAR saving at PT. BankRiau Kepri Branch Teluk Kuantan. The method used in this research is descriptive and path analysis,primary data collection through a questionnaire to 153 people, supported by analysis of primary andsecondary data through questionnaires, interviews and data agencies related to the problem understudy.The results show, that tangible, empathy, reliability, responsiveness and assurance have a significantdirect effect and positive impact on satisfaction. tangible, empathy, reliability, responsiveness andassurance have a significant direct effect and positive impact on loyalty, and satisfaction has a directinfluence a significant and positive impact on loyalty.In this study the authors suggest to the company in order to continuously improve the reliability ofcreating customer satisfaction and better care for each customer so that customer loyalty is maintained.The author also suggests that companies still perform periodic measurements of satisfaction levels.Keywords: Service Quality, Satisfaction and Loyalty.
PENGARUH PELATIHAN DAN KEPUASAN KERJA TERHADAP SEMANGAT KERJA KARYAWAN PADA PERUM PEGADAIAN KANTOR WILAYAH PEKANBARU Simamora, Fransisca; ', Machasin; Restuti, Sri
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
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This research was conducted in the Perum Pengadaian Kanwil Pekanbaru is addressed at Jalan Sudirman 455 Pekanbaru. The purpose of this study was to determine the effect of education on morale and job satisfaction To determine the effect on employee morale at the Perum Pengadaian Kantor wilayah Pekanbaru. Population by Arikunto (2003: 129) defined as whole research subjects. While the sample part of the population that reflects all the characteristics possessed by the whole population. The population in question in this study were all employees Perum Pengadaian Kanwil Pekanbaru numbering as many as 103 people, and 51 of them sample. Hypothesis testing is done by t test and F test. Based on the research and discussion it is known that employee morale Perum Pengadaian Kanwil Pekanbaru has been good if the note of the work, absenteeism, employee turnover, employee demands, comfort in work and so forth. So also with the training program and the level of employee satisfaction. There is a significant effect of the training variables and job satisfaction on employee morale at the Perum Pengadaian Kanwil Pekanbaru either partially or simultaneously. There is a high contribution of variable training and job satisfaction on employee morale at the Perum Pengadaian Kanwil Pekanbaru which is seen from the coefficient of determination. There is a strong positive relationship anatara training variables and job satisfaction with employees' Perum Pengadaian Kanwil Pekanbaru which is evident from the correlation coefficient.Keywords: Morale, Education and Training, Job Satisfaction
Pengaruh Biaya Periklanan Dan Biaya Promosi Penjualan Terhadap Volume Penjualan Pada Pt. Agung Automall Soetomo Pekanbaru Restuti, Sri; Rahayu, Deny Danar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
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This study aimed to measure the effect of the advertising fee which consists of; the cost of print advertising, radio broadcasting costs, the cost of brochures / booklets and sales promotion which consists of; the cost of monthly exhibitions as well as a raffle coupon to sales volume PT. Agung Automall located Soetomo streets of Pekanbaru. In this study consists of five independent variables consisting of print ads (X1), radio (X2), brochures and booklets (X3), the cost of monthly exhibitions (X4), the cost of lottery tickets (X5) and the dependent variable sales volume (Y ). This study uses data analysis using multiple linear regression (multiple regression) with SPSS (Statistic Services For Product and Solution) Version 17.0 These results indicate that the advertising and sales promotion variables simultaneously (test f) significant positive effect on the volume of sales at PT. Agung Automall Soetomo Pekanbaru, while (t test) in partial print ads, radio, brochures / booklets, monthly exhibitions as well as lottery tickets, just print ads and promotional monthly significant effect on the volume of sales at PT. Agung Automall Soetomo Pekanbaru. Adusjted (R2) square of the model influence the cost of advertising and sales promotion expenses to sales volume in PT. Agung Automall Soetomo Pekanbaru by sixtyone point eight percent. While the remaining thirty-eight point two percent is influenced by other variables not examined in this study.Keywords: Advertising Costs, Costs of Sales Promotion, Sales Volume
PENGARUH BRAND IMAGE DAN BAURAN PEMASARAN TERHADAP MINAT BELI DAN KEPUTUSAN PEMBELIAN PADA ES KRIM WALL’S DI PEKANBARU Setiawan, Budi; Sulistyowati, Lilis; Restuti, Sri
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
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This study aims to analyze the influence of brand image and marketing mix to buying interest and purchase decisions on the Wall's ice cream in the city of Pekanbaru. This study used 102 samples. The analytical method used is descriptive analysis method is a way to test variables, regression test, and the last test path analysis or path analysis. From the results of testing that has been done, the magnitude of the coefficient of the variable influence of X1 (Brand Image) to variable Y2 (purchase decision) obtained for 0,102. While the t value at 4,208> 1,984 t table. While the magnitude of the coefficient of the variable influence of X2 (Marketing Mix) to variable Y2 (Purchasing Decisions) obtained for 0,124. While the t value of 3.233> t table 1984. Indirect relationship variables Brand Image and Marketing Mix to the purchase decision variable through variable interest in buying the Wall's ice cream Pekanbaru is greater than the result of a direct relationship variables Brand Image and Marketing Mix to the purchase decision variable through variable interest in buying the Wall's ice cream Pekanbaru. The magnitude of the coefficient of the variable influence of Y1 (Interests Purchase) to variable Y2 (Purchasing Decisions) obtained for 0,502. While the t value of 2.667> t table 1.984.Keywords: Brand Image, Marketing Mix, Interests Purchase, Purchase Decision
ANALISIS TINGKAT BRAND LOYALTY PENGGUNA JASA TRANSPORTASI BUS MAKMUR TRAYEK PEKANBARU - MEDAN Elisabeth, Novita; Restuti, Sri; Musfar, Tengku Firli
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
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This Research aim to know storey of brand loyalty service users of Makmur bus transportation route Pekanbaru - Medan. Research executed in Great Terminal Port Payung Sekaki ( TBRPS) Pekanbaru. This Population Research all service user of CV Makmur transportation. Prosperous route of Pekanbaru – Medan Class of AC-TOILET in the year 2014. Pursuant to from result of obtained calculation by using descriptive analysis, passing frequency distribution test that majority service user of Makmur Bus transportation Pekanbaru Route Pekanbaru – Medan have storey faithfulness of brand storey of Likes brand the among 5 level faithfulness of brand. Position faithfulness of customer storey of Likes brand the meaning service user of Makmur Bus transportation cutomer which seriously take a fancy to brand and have emotional binding with Prosperous brand. Cutomer residing in storey of loyalty this represent customer which must be defended and improved to be able to climb higher level again that is buyer committedKeywords: Brand Loyalty, Consumer, Service Transportation
ANALISIS PENGARUH COUNTRY OF ORIGIN (COO) DAN BRAND IMAGE TERHADAP PERCEIVED QUALITY DAN PURCHASE INTENTION SMARTPHONE OPPO DI KOTA PEKANBARU Simanjuntak, Bernando; Restuti, Sri; Musfar, Tengku Firli
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
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This study aims to analyze the influence of Country of Origin and Brand Image on Perceived Quality and Purchase Intention OPPO Smartphone in Pekanbaru. The sampling method using a census of all the population being sampled. The data used in this study is primary data obtained from questionnaires. The total sample of 96 respondents who are employees of Hotel Comfort Dumai. The analysis technique used is path analysis method. The results showed that variable Country of Origin and Brand Image has positive and significant effect on Perceived Quality and Purchase Intention. The variable that has the most dominant influence on Purchase Intention is a Brand Image variable. From this study obtained Rsquare value of 0,803 for the influence on Purchase Intention, this means that 80.3% Purchase Intention variable can be explained by Country of Origin, Brand Image and Perceived Quality variable and the remaining 19.7% is explained by other variables outside the equation.Keywords: Country of Origin, Brand Image, Perceived Quality, Purchase Intention
PENGARUH KREDIBILITAS CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIANDAN KEPUASAN KONSUMEN YOU-C 1000 VITAMIN CDI KOTA PEKANBARU Pakpahan, Eryck Simon Bolivar; Restuti, Sri; Musfar, Tengku Firli
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
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The Celebrity Endorsement is a marketing strategy that makes a product differentiable in this competitive era.Celebrity endorsement is very useful advertising cue to attract or to make more customers and also helpful to attain potential customers attention towards the product or service. Companies use this strategy for brand recognition. The main purpose of the study was to measure the Impact Of Celebrity Endorser Credibility On Purchasing Decision and Costumer Satisfaction You-C 1000 Vitamin C In Pekanbaru. The population in this study is the television viewer in Pekanbaru with a total sample of 96 respondents. Independent variables were the Endorser Credibility, while the Purchasing Decision and Costumer Satisfaction was the dependent variable. Analysis of data using path analysis with SPSS version 20.0.The results showed that the Endorser Credibility significantly influence Purchasing Decision. Endorser credibility significantly influence Costumer Satisfaction. Purchasing Decision significantly influence Costumer Satisfaction You-C 1000 Vitamin C in Pekanbaru.This means, that the endorser credibility has been successfuly make costumer to making decision to purchase the product, and the costumer satisfaction at category satisfied.Keywords: CelebrityEndorserCredibility, Purchasing Decision, Customer Satisfaction.
PENGARUH KOMUNIKASI PEMASARAN TERHADAP PERSEPSI RESIKO, KEPERCAYAAN KONSUMEN, DAN KEPUTUSAN PEMBELIAN PADA ONLINE SHOP (Studi pada Masyarakat Kota Pekanbaru) Juliati, Raudha; Restuti, Sri
Jurnal Tepak Manajemen Bisnis Vol 8, No 3 (2016)
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This study aimed to analyze the effect of marketing communication on riskperception, consumer trust and purchasing decisions on online shop (studies on society ofPekanbaru City). The sample in this study is the society of Pekanbaru city who ever madepurchasing through online shop for 1 last year and already met the requirements / criterianeeded in filling out the questionnaire, such as age of ≥ 17 years old and at least high schoolgraduates. There were 168 respondents used as samples which were selected by usingincidental sampling technique. The data obtained from this study was further processed byusing AMOS program version 18.The results showed that the variables of marketingcommunications positively and significantly affected risk perception and purchasing decisions,but not significant positive affected consumer trust. Moreover variable of consumer trustsignificantly affected purchasing decisions positively. While the risk perception variablepositively and significantly affected consumer trust, but not significantly affected purchasedecisions.
CUSTOMER RELATIONSHIP MANAGEMENT (CRM), KUALITAS PELAYANAN DAN PENGARUHNYA TERHADAP KEPUASAN DAN LOYALITAS PEMASOK TANDAN BUAH SEGAR (TBS) PADA PT PERKEBUNAN NUSANTARA V-PEKANBARU Hamdi, Amrizal; Indarti, Sri; Restuti, Sri
Jurnal Tepak Manajemen Bisnis Vol 8, No 1 (2016)
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The research seeks to analyze the effect of the Customer Relationship Management (CRM), Service Quality on Customer Satisfaction and Loyalty Supplier of Fresh Fruit Bunches and Customer Satisfaction on Loyalty Supplier of Fresh Fruit Bunches in PTPN V-Pekanbaru.The numbers of respondents involved were 127 respondents supplier of fresh fruit bunches in PTPN V used probability sampling with sample types using stratified random sampling. The data collection including interview, observation and questioner analyzed using Structural Equation Modeling (SEM) analysis.Based on statistics analysis results there were several conclusion as follows: The first customer relationship management is significant and positive effect on satisfaction supplier fresh fruit bunches (FFB), Second service quality is significant and positive effect on satisfaction supplier of fresh fruit bunches (FFB), third customer relationship management is not significant and positive effect on loyalty supplier of fresh fruit bunches (FFB), fourth the service quality is significant and positive effect on loyalty of suppliers of fresh fruit bunches (FFB), Fifth the satisfaction is not significant and positive effect on loyalty of suppliers of fresh fruit bunches (FFB), sixth generally loyalty and satisfaction of suppliers is already in the good category.Based on research result of the study, suggested the following matters: first the increase of customer relationship management is more focused on continuity marketing and one-to-one marketing. second the increase of quality of service more focused on reliability, empathy, and responsiveness, third enhancement supplier loyalty must be directed so that suppliers increasingly recommending to suppliers other fresh fruit bunches to supply fresh fruit bunches of oil mill PTPN V.
Co-Authors ', Machasin Adithya Fajar Yufizar Adrianof Agustino Aida Nursanti Arsyad Arsyad Ayu Andira Chairul Amsal Delfi Riska Ananda Deny Danar Rahayu Diana Oktabrillian Diana Sri Dewi Eza Aprilia Sari Fien Hasanah Firmansyah, Rezza Fransisca Simamora, Fransisca Gatot Wijayanto Gea Wilvi Onalza Hamdi, Amrizal Hasibuan, Arisandi Henni Noviasari Henny Noviasari I Gusti Bagus Wiksuana I Putu Indra Surya Ika Wijayanti Ikhwan Fauzan Juju Eka Wahyudi. M, Juju Eka Juliati, Raudha Jushermi Jushermi, Jushermi Juwita, Anggraini Lilis Sulistyowati M. Al Rafi Fajri Wiraguna Marhadi Marhadi Marzolina ' Maya Regina Melinda, Lisa Mellia Savitri Marsyof Muhammad Arif Novita Elisabeth, Novita Novrianto, Novrianto Pakpahan, Eryck Simon Bolivar Perdana, Riky Pitisye, Annisa Baity Putri, Diana Eka Rahimi, Yusnila RAMADHIAN, RIO Rendra Wasnury Restu ' Retna Ridaningsih Riauni, Muhammad Alfarabi NL Rizqon Jamil Farhas Samsir Samsir, Samsir Sari Wenda M shabri, Amirul Simanjuntak, Bernando Soracca Devi Prajnagaja Sri Indarti Susi Hendriani Taufik Hidayat Tengku Firli Musfar Thomas, Jody Derwin Trisia Lika Vionita Eka Legasari Voadi, Salsabilla Diva Widya Handayani YuUa Efni