International Journal of Marketing and Human Resource Research
Vol. 7 No. 3 (2026): International Journal of Marketing & Human Resourches Research

Human Resource Competency Modelling in Consumer Protection Institutions in the Special Capital Region of Jakarta

Novriansyah Novriansyah (Universitas Muhammadiyah Palembang, Indonesia)
Sri Rahayu (Universitas Muhammadiyah Palembang, Indonesia)
Junaidi Junaidi (Universitas Muhammadiyah Palembang, Indonesia)



Article Info

Publish Date
02 Jul 2026

Abstract

This study aims to develop and test a model of human resource (HR) competence in Consumer Protection Institutions (LPK) in the Special Capital Region of Jakarta, with technology adoption as a mediating variable. This research is motivated by the low digital competence of LPK HR and the absence of a standardized competence model integrated with technology. The study employed an explanatory quantitative approach using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The study population consisted of 275 leaders and staff from the National Consumer Protection Agency (BPKN), the Consumer Dispute Settlement Agency (BPSK), and Community-Based Consumer Protection Institutions (LPKSM) in DKI Jakarta. The research sample comprised 125 respondents selected through purposive sampling. Data were collected through an online survey using a questionnaire that had been tested for validity and reliability. The results showed that: (1) Individual factors (work experience and motivation) have a positive and significant effect on technology adoption and HR competence; (2) Organizational factors (organizational structure and organizational culture) have a positive and significant effect on technology adoption and HR competence; (3) External factors (government policies and benchmarking institutions) have a positive and significant effect on technology adoption and HR competence; (4) Technology adoption has a positive and significant effect on HR competence; (5) Technology adoption significantly mediates the influence of individual, organizational, and external factors on HR competence. The resulting competence model has strong predictive power (R² = 0.767; Q² = 0.879) and a very good goodness-of-fit (GoF = 0.685). Government policy proved to be the factor with the strongest influence on HR competence (coefficient = 0.346; t-statistic = 9.169). This study recommends strengthening competence-based digital training programs, revitalizing HR management systems that value digital competence, fostering a collaborative organizational culture, and advocating for government policies that ensure adequate training budget allocation

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Journal Info

Abbrev

ijmhrr

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

International Journal of Marketing & Human Resource Research (IJMHRR) is a peer-reviewed and international marketing and human resource journal. The journal covers topics in the areas of human resource management, marketing, organizational behaviour, pricing, digital marketing, social marketing, ...