<![CDATA[This community service activity was carried out in Koper Village, Kresek District, with a focus on increasing community knowledge and skills in waste management and strengthening the capacity of MSME actors. The main problems faced by the village include low awareness of waste sorting, a lack of organic waste processing facilities, and limited knowledge of MSME actors in business management and digital marketing. Thru a qualitative approach, this activity is designed to deeply explore the conditions, needs, and potential of the community. The program was conducted as a participatory seminar involving 55 residents and 10 MSME actors, accompanied by the distribution of 74 compost bins and training sessions on waste sorting techniques, compost making, simple financial management, and digital-based marketing strategies. The results of the activity show an increase in community understanding and behavioral changes in waste management, marked by the beginning of household waste sorting and the emergence of independent environmental mutual aid initiatives. Additionally, MSME actors showed an increase in knowledge regarding business management and the use of social media as a promotional tool. The emergence of collaboration between waste banks and MSMEs in processing waste into economically valuable products also strengthens the program's sustainability. This finding shows that an educational-participatory approach can simultaneously drive social and economic change. This activity also identified several constraints such as limited infrastructure, variations in digital technology adoption capabilities, and fluctuations in the economic value of waste. However, the potential for program development thru partnerships with village governments, the private sector, and educational institutions opens up stronger sustainability opportunities. Thus, this service activity makes a significant contribution to building environmental awareness while strengthening the local economy based on community empowerment.]]>
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