The development of information technology has encouraged digital transformation in various business sectors, including gold trading businesses. Bintang Emas Kraksaan Store still applies conventional transaction processes, causing limitations in product information delivery, transaction recording, and gold price updates. This study aims to implement a web-based e-commerce information system for gold trading to improve transaction efficiency and digital data management. The system was developed using the Waterfall method, consisting of requirement analysis, system design, implementation, testing, and maintenance stages. The developed system provides several features such as product management, gold price updates, online transactions, user authentication, and sales reporting. System testing was conducted using Black Box Testing and User Acceptance Testing. The results indicate that the system successfully improves transaction efficiency, facilitates digital transaction management, and provides real time gold price information. Based on the User Acceptance Testing (UAT)(UAT)results, the system is considered acceptable and easy to use by users
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