<![CDATA[This study aims to analyze the role of Quality of Work Life as a quasi moderator in the effect of transformational leadership on employees’ Organizational Citizenship Behavior at PT Jambi Ekspres Televisi. This topic is important because organizational citizenship behavior is not always formed solely through leadership style, but is also influenced by the quality of work life perceived by employees. This study employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 30 employees of PT Jambi Ekspres Televisi using a saturated sampling technique. The data were analyzed using Partial Least Squares-Structural Equation Modeling with SmartPLS. The results show that transformational leadership has a positive but insignificant effect on Organizational Citizenship Behavior. In contrast, Quality of Work Life has a positive and significant effect on Organizational Citizenship Behavior. Furthermore, the interaction between transformational leadership and Quality of Work Life significantly affects Organizational Citizenship Behavior. These findings indicate that Quality of Work Life does not only function as an independent variable but also strengthens the effect of transformational leadership on organizational citizenship behavior. Therefore, Quality of Work Life can be categorized as a quasi-moderating variable. This study confirms that improving Organizational Citizenship Behavior in the broadcasting media industry requires strengthening the quality of work life to support the effectiveness of transformational leadership]]>
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