Padma: Jurnal Pengabdian Kepada Masyarakat
Vol 5 No 2 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)

Pendampingan Digital Marketing dan Diferensiasi Produk bagi UMKM Kopine Inyong di Desa Melung

Agung Prasetyo (Universitas Amikom Purwokerto)
Ilham Albana (Universitas Amikom Purwokerto)
R. Satria Setyanugraha (Universitas Amikom Purwokerto)
Hanif Fadhil Abdullah (Universitas Amikom Purwokerto)
Sugeng Pambudi (Universitas Amikom Purwokerto)

Article Info

Publish Date
30 Dec 2025

Abstract

The Kopine Inyong MSME in Melung Village struggles with limited product innovation, simple marketing, and manual business management. This community service aims to improve competitiveness through packaging innovation, digital marketing, and business digitization. Activities include training, packaging design, and digital record-keeping. The program resulted in new sachet and Ready-to-Drink (RTD) products, better digital promotion skills, and more efficient management. It strengthened MSME independence and supported the local economy.

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Journal Info
Padma: Jurnal Pengabdian Kepada Masyarakat
Website

Abbrev

Padma

Publisher

Politeknik Piksi Ganesha Indonesia

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Public Health Social Sciences Other

Description

Padma Publication (Journal of Community Service) is a source of information that aims to disseminate conceptual thoughts or ideas and research results that have been achieved in the field of community service. Padma (Journal of Community Service) specifically focuses on the main problems in the ...