Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia
Vol. 5 No. 2 (2026): Ekalaya Journal

PENGEMBANGAN KEWIRAUSAHAAN PADA PEDAGANG BAKSO IKAN KELILING

Aulia Nurfadillah (Universitas Bina Bangsa)
Elis Amelia (Universitas Bina Bangsa)
Yesi Elisyah Sapitri (Universitas Bina Bangsa)
Ade Fauji (Universitas Bina Bangsa)



Article Info

Publish Date
30 May 2026

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in improving the local economy. One common microenterprise is the mobile meatball vendor. However, these businesses still face various challenges, including limited capital, limited marketing, and limited business management. This community service program aims to improve the entrepreneurial skills of mobile meatball vendors through outreach, training, mentoring, and business evaluation. The methods used include observation, interviews, discussions, and simple business management and marketing training. The results of the program indicate that partners gained a better understanding of financial management, customer service, marketing strategies, and the importance of maintaining product quality. The mentoring also helped partners implement business strategies more effectively. This program has a positive impact on improving entrepreneurial skills and supporting the sustainability of mobile meatball vendors' businesses by increasing revenue.

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Journal Info

Abbrev

home

Publisher

Subject

Humanities Education Other

Description

Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia is a journal Community Service published by Nindikayla Publisher. This journal is published 3 times a year, in January, May, September. The article was published on the results of community service related to education, science, technology, ...