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All Journal Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia
Aulia Nurfadillah
Universitas Bina Bangsa
Humanities Education Other

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PENGEMBANGAN KEWIRAUSAHAAN PADA PEDAGANG BAKSO IKAN KELILING Aulia Nurfadillah; Elis Amelia; Yesi Elisyah Sapitri; Ade Fauji
Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Vol. 5 No. 2 (2026): Ekalaya Journal
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57254/eka.v5i2.160

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in improving the local economy. One common microenterprise is the mobile meatball vendor. However, these businesses still face various challenges, including limited capital, limited marketing, and limited business management. This community service program aims to improve the entrepreneurial skills of mobile meatball vendors through outreach, training, mentoring, and business evaluation. The methods used include observation, interviews, discussions, and simple business management and marketing training. The results of the program indicate that partners gained a better understanding of financial management, customer service, marketing strategies, and the importance of maintaining product quality. The mentoring also helped partners implement business strategies more effectively. This program has a positive impact on improving entrepreneurial skills and supporting the sustainability of mobile meatball vendors' businesses by increasing revenue.
Co-Authors Elis Amelia Fauji, Ade Yesi Elisyah Sapitri