<![CDATA[Introduction: Based on research data, LMI Ponorogo has implemented several fundraising strategies. However, the achievement of zakat collection in LMI Ponorogo is still relatively small when compared to the zakat potential in the region. Research Methods: This study uses a qualitative method with a field research type. The collection method uses interviews and observations. Data collection techniques include interviews with LMI Ponorogo administrators. Analysis uses an interactive data analysis model that includes data reduction, data presentation, and drawing conclusions. Results: The results of the study show that LMI Ponorogo's fundraising strategy is divided into two ways, namely direct and indirect. The factors behind this strategy are due to the lack of Ponorogo people to pay zakat. Conclusion: A supporting factor for success is that LMI Ponorogo has quality human resources in the social marketing process to the community in collecting zakat, so that there is an increase in muzakki paying zakat in LMI Ponorogo.]]>
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